Executive director of sales and marketing plans to relocate to the UK in 2016
Foxtel’s marketing and sales executive director, Ed Smith, has announced his plans to quit the pay TV group after three-and-a-half-years in the role.
In an email sent to staff on Friday, Smith said he and his partner were now planning to relocate to the UK.
Smith has been with Foxtel since January 2012, and has been responsible for marketing strategy, Web, brand and internal agencies as well as sales management, overseeing a team of 100 marketers and 400 sales staff. He’s also been in charge of Foxtel’s recent price and packaging realignment.
Prior to joining Foxtel, Smith worked across a number of industries both locally and abroad prior to joining the entertainment sector. Starting his career in tourism, he was marketing director at Mount Bulla ski resorts before moving to advertising and heading to Chian to run DMB&B. After a stint with a tech startup, he switched to head of retail segments at St George Bank, then executive roles at News Digital and News Limited before landing at Foxtel.
A spokesperson for Foxtel confirmed Smith will leave sometime in the first half of 2016.
“During his four years in leadership, Ed has elevated Foxtel’s sales and marketing strategy to new heights through a number of remarkable initiatives and while we are sorry to see him go, we are excited for his next steps,” the spokesperson said.
“Foxtel will start looking for someone to fill his role immediately. In the meantime, Ed has agreed to stay on until we can find a suitable replacement.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.
According to the World Economic Forum in its most recent The Future of Jobs report, the most important skills for the future are not technical, task-oriented skills, but higher-order skills such as creativity, social influence, active learning, and analytical thinking.
Businesses continue to highly value the attention they buy through paid media, yet at the same time, many continue to disregard and under-value opportunities to connect with customers using their owned media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...
Clyde Griffith
Forget customer experience, human experience is marketing's next frontier
Great tips for tops skills need to develop and stay competitive
Nick
The top skills needed to stay competitive in a rapidly changing workforce
The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...
Heather
It’s time for marketers to rethink their approach to ‘loyalty’
Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...
Holly Smith
Adidas taps data and technology smarts to build personalised digital engagement with consumers
clearly someone who's jealous and only comments from the safety of being behind their keyboard
Peter Sibson
The purpose of purpose - Brand science - CMO Australia