Ed Smith calls time on Foxtel marketing role

Executive director of sales and marketing plans to relocate to the UK in 2016

Ed Smith, Foxtel
Ed Smith, Foxtel

Foxtel’s marketing and sales executive director, Ed Smith, has announced his plans to quit the pay TV group after three-and-a-half-years in the role.

In an email sent to staff on Friday, Smith said he and his partner were now planning to relocate to the UK.

Smith has been with Foxtel since January 2012, and has been responsible for marketing strategy, Web, brand and internal agencies as well as sales management, overseeing a team of 100 marketers and 400 sales staff. He’s also been in charge of Foxtel’s recent price and packaging realignment.

Prior to joining Foxtel, Smith worked across a number of industries both locally and abroad prior to joining the entertainment sector. Starting his career in tourism, he was marketing director at Mount Bulla ski resorts before moving to advertising and heading to Chian to run DMB&B. After a stint with a tech startup, he switched to head of retail segments at St George Bank, then executive roles at News Digital and News Limited before landing at Foxtel.

A spokesperson for Foxtel confirmed Smith will leave sometime in the first half of 2016.

“During his four years in leadership, Ed has elevated Foxtel’s sales and marketing strategy to new heights through a number of remarkable initiatives and while we are sorry to see him go, we are excited for his next steps,” the spokesperson said.

“Foxtel will start looking for someone to fill his role immediately. In the meantime, Ed has agreed to stay on until we can find a suitable replacement.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

3 ways customer data can increase online sales conversion

Data has been an increasingly critical factor in improving the efficiency and effectiveness of marketing and business operations.

James Bennett

Chief experience officer, Kalido

Our sharing future is both terrifying and exciting

Discussing the future in a realistic fashion is often a disappointing prospect. For all the talk of hoverboards, jetpacks and lightsabers changing the way we do things, the reality tends to end up being something as mundane as a slightly cheaper way to get around the city.

Jason Dooris

CEO and founder, Atomic 212

Queue experiences that are distinctive, memorable and shareable

Customer service that’s quick, easy and convenient has been shown to boost customer satisfaction. So it’s an odd juxtaposition that customer queues have become a sharable customer experience.

Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...

Tom

3 ways customer data can increase online sales conversion

Read more

Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?

Tim Palmer

Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign

Read more

Thanks for the article Jennifer, you raise some interesting points. The supermarket and shopping centre examples particularly struck a c...

Jill Brennan

Why marketers should take note of social robots

Read more

Winning the retail game is really tricky at this point in time. Many retailers have declared themselves as bankrupt. But yes harnessing t...

Vanessa.M.Magers

​Bricks and clicks: Balancing digital and physical to win the retail game

Read more

Excellent article, Thank you.

Steve Beards

How Aprimo hopes to help marketers tackle distribution of content, funds and data

Read more

Latest Podcast

More podcasts

Sign in