Foxtel’s marketing and sales executive director, Ed Smith, has announced his plans to quit the pay TV group after three-and-a-half-years in the role.
In an email sent to staff on Friday, Smith said he and his partner were now planning to relocate to the UK.
Smith has been with Foxtel since January 2012, and has been responsible for marketing strategy, Web, brand and internal agencies as well as sales management, overseeing a team of 100 marketers and 400 sales staff. He’s also been in charge of Foxtel’s recent price and packaging realignment.
Prior to joining Foxtel, Smith worked across a number of industries both locally and abroad prior to joining the entertainment sector. Starting his career in tourism, he was marketing director at Mount Bulla ski resorts before moving to advertising and heading to Chian to run DMB&B. After a stint with a tech startup, he switched to head of retail segments at St George Bank, then executive roles at News Digital and News Limited before landing at Foxtel.
A spokesperson for Foxtel confirmed Smith will leave sometime in the first half of 2016.
“During his four years in leadership, Ed has elevated Foxtel’s sales and marketing strategy to new heights through a number of remarkable initiatives and while we are sorry to see him go, we are excited for his next steps,” the spokesperson said.
“Foxtel will start looking for someone to fill his role immediately. In the meantime, Ed has agreed to stay on until we can find a suitable replacement.”
Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
Anyone can become a victim of the sophisticated schemes set up by these scam websites. It's not about being smart; I don't consider mysel...
Mathieu Lecompte
ACCC takes Meta to court over scam cryptocurrency advertising
Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne
Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.
Tom Devid
Report: 4 ways to generate customer loyalty
Great post, thanks for sharing such a informative content.
CodeWare Limited
APAC software company brings on first VP of growth
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players