Ed Smith calls time on Foxtel marketing role

Executive director of sales and marketing plans to relocate to the UK in 2016

Ed Smith, Foxtel
Ed Smith, Foxtel

Foxtel’s marketing and sales executive director, Ed Smith, has announced his plans to quit the pay TV group after three-and-a-half-years in the role.

In an email sent to staff on Friday, Smith said he and his partner were now planning to relocate to the UK.

Smith has been with Foxtel since January 2012, and has been responsible for marketing strategy, Web, brand and internal agencies as well as sales management, overseeing a team of 100 marketers and 400 sales staff. He’s also been in charge of Foxtel’s recent price and packaging realignment.

Prior to joining Foxtel, Smith worked across a number of industries both locally and abroad prior to joining the entertainment sector. Starting his career in tourism, he was marketing director at Mount Bulla ski resorts before moving to advertising and heading to Chian to run DMB&B. After a stint with a tech startup, he switched to head of retail segments at St George Bank, then executive roles at News Digital and News Limited before landing at Foxtel.

A spokesperson for Foxtel confirmed Smith will leave sometime in the first half of 2016.

“During his four years in leadership, Ed has elevated Foxtel’s sales and marketing strategy to new heights through a number of remarkable initiatives and while we are sorry to see him go, we are excited for his next steps,” the spokesperson said.

“Foxtel will start looking for someone to fill his role immediately. In the meantime, Ed has agreed to stay on until we can find a suitable replacement.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Customer experience crisis: Proactively mitigating the risk of broken promises

Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from the company’s CEO, Oscar Munoz.

Very rarely have I come across views so true. There are so many gems in this article, reflective of reality, onec can read it again and a...

Shyam Mishra

ANZ digital chief: Tackle the ‘frozen middle’ of your organisation or face irrelevancy

Read more

STOP STEALING BUISNESS CLASS TOILETS from A380, new 787's and A330's!!!!Thats what you call customer experience ONE toilet for all Busine...

Joe

Qantas CMO: What it's taking to evolve our customer experience

Read more

Dare i suggest that a "CEO" role in a peak industry body like Think Brink is not really much of a leap from CMO because it is also a mark...

Sventana

CMO to CEO: Think Brick chief reveals what it takes to make the jump

Read more

Grate post, thanks for the post.No matter what your business is, if you do no not rank among the top most search results of Google, Yahoo...

Rahul

Image intelligence:10 must-see infographics for marketers

Read more

Thank you Shane Blandford for carrying my Smarketing vision into KM !

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

Latest Podcast

More podcasts

Sign in