Partnership calls for car maker to create virtual showroom experiences for Microsoft's HoloLens
People who want to buy a new Volvo in the future may search for the car of their dreams by looking at holographic renderings rather than walking around a physical showroom filled with vehicles.
The Swedish car maker announced a new partnership with Microsoft this week to use the tech giant's HoloLens augmented reality headset in order to provide a virtual showroom experience to customers. Scott Erickson, a senior director in charge of marketing on the HoloLens team, said in a blog post announcing the deal that it could allow users to examine the interior of a car, or look at its drivetrain in action.
It's a clear and useful application for the HoloLens, a headset that lets wearers overlay digital objects on the world around them. It does that by packing a headband full of sensors and processing tools to create a window in users' fields of vision where they can interact with digital objects.
Volvo and Microsoft are also working together on a variety of other technology initiatives, according to a report by Jacob Demmitt at GeekWire. The two companies are also partnered on building autonomous cars, putting them in competition with Tesla, Google and maybe even Apple, if the rumors about the company's automotive ambitions are true.
This partnership is just one of many Microsoft has been forging around its augmented reality headgear. The company has already announced that it's working with organizations like NASA's Jet Propulsion Laboratory, Trimble and Case Western Reserve University to build applications for the device.
Independent developers who want to get their hands on Microsoft's virtual reality headgear can file an application with the company to buy a $3,000 HoloLens developer kit. It's unclear how that device (which is slated to ship during the first quarter of next year) will compare to the final consumer version of the HoloLens, for which Microsoft hasn't announced a release date.
In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.
Now more than ever, voice presents a clear opportunity to add value to an organisation in many ways. Where operational efficiencies are scrutinised, budgets are tighter and discretionary consumer spend at a low, engaging with an audience is difficult.
In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.
For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.
Remote working has gained a lot of attention in the past few months. And the key driver to the smooth workflow of remote working is obvio...
varun
How to manage social media during Covid-19
Hi everyone! Hope you are doing well. I just came across your website and I have to say that your work is really appreciative. Your conte...
Rochie Grey
Will 3D printing be good for retail?
Zero proof spiritsUsa since 2011 www.arkaybeverages.com🤪🤟
Sylvie
How this alcohol-free spirits brand rode the health and wellness wave
okay this a good newsmaybe i gonna try it
kenzopoker1
CMO's top 8 martech stories for the week - 9 July 2020
Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...
Abi TCA
CMOs: Let middle managers lead radical innovation