Partnership calls for car maker to create virtual showroom experiences for Microsoft's HoloLens
People who want to buy a new Volvo in the future may search for the car of their dreams by looking at holographic renderings rather than walking around a physical showroom filled with vehicles.
The Swedish car maker announced a new partnership with Microsoft this week to use the tech giant's HoloLens augmented reality headset in order to provide a virtual showroom experience to customers. Scott Erickson, a senior director in charge of marketing on the HoloLens team, said in a blog post announcing the deal that it could allow users to examine the interior of a car, or look at its drivetrain in action.
It's a clear and useful application for the HoloLens, a headset that lets wearers overlay digital objects on the world around them. It does that by packing a headband full of sensors and processing tools to create a window in users' fields of vision where they can interact with digital objects.
Volvo and Microsoft are also working together on a variety of other technology initiatives, according to a report by Jacob Demmitt at GeekWire. The two companies are also partnered on building autonomous cars, putting them in competition with Tesla, Google and maybe even Apple, if the rumors about the company's automotive ambitions are true.
This partnership is just one of many Microsoft has been forging around its augmented reality headgear. The company has already announced that it's working with organizations like NASA's Jet Propulsion Laboratory, Trimble and Case Western Reserve University to build applications for the device.
Independent developers who want to get their hands on Microsoft's virtual reality headgear can file an application with the company to buy a $3,000 HoloLens developer kit. It's unclear how that device (which is slated to ship during the first quarter of next year) will compare to the final consumer version of the HoloLens, for which Microsoft hasn't announced a release date.
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.
looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...
Kavin kyzal
How to manage social media during Covid-19
Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...
Pierce Fabreverg
Study: Gen Z are huge opportunity for brands
Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...
Pierce Fabreverg
Board games distributor partners with Deliveroo in business strategy pivot
Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...
Hugo
New campaign aims to build understanding around scope and impact of dyslexia
Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...
Pierce Fabreverg
Does your brand need a personality review? - Brand vision - CMO Australia