“Marketing is the demand generator within organisations," according to Kelloggs marketing director, John Broome.

"Increasingly, it will deliver this task through greater innovation and experimentation not only in the products offered but also in the way organisations go to market. To be successful marketers need to have a desire to be at the forefront of industry change and want to be the first to embrace the opportunities this presents.”

You can hear more about how Broome sees the evolution of customer engagement in our
Brandhook/CMO podcast episode.

* John Broome left Kelloggs on 30 October 2015, after judging of the CMO50 was completed.