Holly Kramer joins Woolworths board

Former Best & Less CEO and Telstra marketer adds another non-executive directorship string to her bow

© Tktktk | Dreamstime.com - Woolworths Supermarket Australia Photo
© Tktktk | Dreamstime.com - Woolworths Supermarket Australia Photo

Former Best and Less CEO and marketer, Holly Kramer, has added a non-executive directorship at Woolworths to her growing suite of board positions.

Kramer will join the supermarket giant’s board in the first-half of next year. She is also currently serving as a non-executive director of Nine Entertainment Corporation, Australia Post and AMP Limited.

Kramer is best known for her work as CEO of apparel retailer, Best & Less, where she led a transformation of the business and helped return it to profitability. She was previously a group general manager at Pacific Brands, and also held several roles at Telstra including CMO and group MD of product development.

Her appointment at Woolworths comes amid a tumultuous time for the supermarket group, as it seeks to reposition itself against an even-more competitive market. In May, the group detailed a three-year strategy to turnaround the business, focusing on data utilisation, product innovation, better customer service and value as key pillars for future growth.

Last month, Woolworths’ decision to drop Qantas Frequent Flyer points from its new-look customer loyalty program raised the ire of several shoppers, who took to social media to make clear their disappointment about the decision.

According to Woolworths’ financial report for first quarter sales to 4 October 2015, the group experienced a 2.5 per cent dip in total sales to $15.7bn, and saw a 0.4 per cent rise in Australia food and liquor sales to $11.06bn over the same period.

In a statement, Woolworths CEO, Grant O’Brien, noted the FY16 would bear the impact of significant investments made into price, service and customer experience, resulting in lower margins.

“We are encouraged that our investment Is being recognised by customers with a consistent improvement in key customer metrics like Net promoter Score since the beginning of this year,” he added in the statement.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Undoubtedly, Robotic Process Automation enables marketing teams to accomplish repetitive tasks with fewer resources at a great accuracy.

Raj

What marketers need to know about robotic process automation

Read more

who wants to date me I am 9 years old and i am a boy

Jeremy Hawkins

Sink a sub gaming experience signals Subway's renewed brand push

Read more

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

Sign in