Former Best and Less CEO and marketer, Holly Kramer, has added a non-executive directorship at Woolworths to her growing suite of board positions.
Kramer will join the supermarket giant’s board in the first-half of next year. She is also currently serving as a non-executive director of Nine Entertainment Corporation, Australia Post and AMP Limited.
Kramer is best known for her work as CEO of apparel retailer, Best & Less, where she led a transformation of the business and helped return it to profitability. She was previously a group general manager at Pacific Brands, and also held several roles at Telstra including CMO and group MD of product development.
Her appointment at Woolworths comes amid a tumultuous time for the supermarket group, as it seeks to reposition itself against an even-more competitive market. In May, the group detailed a three-year strategy to turnaround the business, focusing on data utilisation, product innovation, better customer service and value as key pillars for future growth.
According to Woolworths’ financial report for first quarter sales to 4 October 2015, the group experienced a 2.5 per cent dip in total sales to $15.7bn, and saw a 0.4 per cent rise in Australia food and liquor sales to $11.06bn over the same period.
In a statement, Woolworths CEO, Grant O’Brien, noted the FY16 would bear the impact of significant investments made into price, service and customer experience, resulting in lower margins.
“We are encouraged that our investment Is being recognised by customers with a consistent improvement in key customer metrics like Net promoter Score since the beginning of this year,” he added in the statement.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Great Sharing thoughts.It is really helps to define marketing strategies. After all good digital marketing plan leads to brand awareness...
Paul F
Driving digital marketing effectiveness