A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Two-year study will target tens of thousands of smartphone users
Researchers in Singapore this week began a two-year trial of a smartphone app that attempts to use artificial intelligence to influence the real-world decisions of users.
The test is centered on shopping malls, sports stadiums and major events and will try to reduce congestion at peak times by convincing people to change or delay their travel.
The several tens of thousands of people that the researchers hope will participate are supposed to provide details on the level of congestion they can tolerate on public transit, the amount of time they are willing to delay travel to avoid congestion and how much they are willing to pay to use public transit.
An artificial intelligence engine will attempt to come up with suggestions for each person that could include offering a cheaper fare if travel is delayed or a discount at a mall to convince the person to stay a little longer to help relieve congestion.
For example, one passenger might not care about a crowded train and want to return home immediately, another might tolerate a short delay in return for a cheap cup of coffee, while a third might tolerate a longer delay in return for a discount on a meal.
As suggestions are made, the AI system will track the tester's receptiveness as it attempts to build a personalized model for each person.
A Singapore MRT train seen in an undated handout image
Crowded public transit is a source of frustration for many people and some already adjust their travel plans to avoid congestion. This system could help alleviate crowding and keep travelers happier.
Artificial intelligence is a key area of research for major computer companies as they try to move beyond simple algorithms to more complex systems based on large amounts of data. The AI systems attempt to learn human behavior on an individual basis so truly personalized services and advertising can be delivered.
The tests in Singapore are being conducted by Fujitsu, which is using its Zinrai AI system and working with the Singapore Agency for Science, Technology and Research, and the Singapore Management University.
The test is scheduled to continue until the end of 2017, but Fujitsu said a commercial version of the technology could be available in March 2016.
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...
Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...
Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family
Sanwataram
Predictions: 14 digital marketing predictions for 2021
Nice!https://www.live-radio-onli...
OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system