Can artificial intelligence influence human behavior? A trial will find out

Two-year study will target tens of thousands of smartphone users

Researchers in Singapore this week began a two-year trial of a smartphone app that attempts to use artificial intelligence to influence the real-world decisions of users.

The test is centered on shopping malls, sports stadiums and major events and will try to reduce congestion at peak times by convincing people to change or delay their travel.

The several tens of thousands of people that the researchers hope will participate are supposed to provide details on the level of congestion they can tolerate on public transit, the amount of time they are willing to delay travel to avoid congestion and how much they are willing to pay to use public transit.

An artificial intelligence engine will attempt to come up with suggestions for each person that could include offering a cheaper fare if travel is delayed or a discount at a mall to convince the person to stay a little longer to help relieve congestion.

For example, one passenger might not care about a crowded train and want to return home immediately, another might tolerate a short delay in return for a cheap cup of coffee, while a third might tolerate a longer delay in return for a discount on a meal.

As suggestions are made, the AI system will track the tester's receptiveness as it attempts to build a personalized model for each person.

dsc358643833 SMRT

A Singapore MRT train seen in an undated handout image

Crowded public transit is a source of frustration for many people and some already adjust their travel plans to avoid congestion. This system could help alleviate crowding and keep travelers happier.

Artificial intelligence is a key area of research for major computer companies as they try to move beyond simple algorithms to more complex systems based on large amounts of data. The AI systems attempt to learn human behavior on an individual basis so truly personalized services and advertising can be delivered.

The tests in Singapore are being conducted by Fujitsu, which is using its Zinrai AI system and working with the Singapore Agency for Science, Technology and Research, and the Singapore Management University.

The test is scheduled to continue until the end of 2017, but Fujitsu said a commercial version of the technology could be available in March 2016.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: ABC's Leisa Bacon

In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.

More Videos

Remote working has gained a lot of attention in the past few months. And the key driver to the smooth workflow of remote working is obvio...

varun

How to manage social media during Covid-19

Read more

Hi everyone! Hope you are doing well. I just came across your website and I have to say that your work is really appreciative. Your conte...

Rochie Grey

Will 3D printing be good for retail?

Read more

Zero proof spiritsUsa since 2011 www.arkaybeverages.com🤪🤟

Sylvie

How this alcohol-free spirits brand rode the health and wellness wave

Read more

okay this a good newsmaybe i gonna try it

kenzopoker1

CMO's top 8 martech stories for the week - 9 July 2020

Read more

Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...

Abi TCA

CMOs: Let middle managers lead radical innovation

Read more

Blog Posts

Why CMOs need a clear voice strategy to connect with their customers

Now more than ever, voice presents a clear opportunity to add value to an organisation in many ways. Where operational efficiencies are scrutinised, budgets are tighter and discretionary consumer spend at a low, engaging with an audience is difficult.

Guy Munro

Head of innovation and technology, Paper + Spark

MYOD Dataset: Building a DAM

In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.

Kshira Saagar

Group director of data science, Global Fashion Group

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

Sign in