Kimberly-Clark’s consumer marketing leader, Anastasia Barlas, has left the FMCG firm following a restructure of the marketing function.
Barlas was appointed consumer marketing director in July 2013, reporting director to the MD, after previously heading up the adult and feminine care division (AFC) for three years. She had been working with the AFC division since September 2003, also working as head of marketing and a division manager.
A spokesperson for the company told CMO that Barlas’ role overseeing consumer marketing had been redundant as part of ongoing restructuring in the business. Instead, Kimberly-Clark’s three divisional marketing leaders will report directly to the managing director.
Kimberly-Clark introduced the three senior marketing roles as part of a restructure of its marketing division two years ago. At the time, the organisation said this was done to be more in-line with the global structure.
All three marketing sector leads had reported to Barlas and covered baby and childcare (formerly Irene Anast), adult and feminine care (Margaret Cheung) and family care (Dominique Chandler). Mike Abbott has since joined as marketing director, baby and childcare, a newly
elevated role (from sector leader to marketing director) reflects the fact that baby and childcare is the company's biggest sector.
The news of Barlas’ departure contrasts with plans at Unilever to appoint a CMO following the exit of its two joint marketing leaders, Hugo Vertuil and Andrea Martens in early 2016.
Other marketing leadership changes this past week include Kellogg’s marketing director, John Broome, who left the cereal business following a restructure of the marketing and insights functions.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...
Hans Jensen
Explainer: What marketers need to know about cryptocurrency
Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...
Dave Sigurd
Gartner: Digital isn't enough of a superpower for CMOs anymore
I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...
Dave Sigurd
CMO's top 8 martech stories for the week - 9 June 2022
Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...
Dave Sigurd
Creating a marketplace for wellness
A solution for an retail industry data extraction. https://e-scraper.com/usefu...
"e-Scraper" Data Extracting
Catchoftheday launches fee-based online shopping club