Kimberly-Clark consumer marketing chief departs as part of marketing restructure

Anastasia Barlas leaves the FMCG group and will not be directly replaced

Kimberly-Clark’s consumer marketing leader, Anastasia Barlas, has left the FMCG firm following a restructure of the marketing function.

Barlas was appointed consumer marketing director in July 2013, reporting director to the MD, after previously heading up the adult and feminine care division (AFC) for three years. She had been working with the AFC division since September 2003, also working as head of marketing and a division manager.

A spokesperson for the company told CMO that Barlas’ role overseeing consumer marketing had been redundant as part of ongoing restructuring in the business. Instead, Kimberly-Clark’s three divisional marketing leaders will report directly to the managing director.

Kimberly-Clark introduced the three senior marketing roles as part of a restructure of its marketing division two years ago. At the time, the organisation said this was done to be more in-line with the global structure.

All three marketing sector leads had reported to Barlas and covered baby and childcare (formerly Irene Anast), adult and feminine care (Margaret Cheung) and family care (Dominique Chandler). Mike Abbott has since joined as marketing director, baby and childcare, a newly elevated role (from sector leader to marketing director) reflects the fact that baby and childcare is the company's biggest sector.

The news of Barlas’ departure contrasts with plans at Unilever to appoint a CMO following the exit of its two joint marketing leaders, Hugo Vertuil and Andrea Martens in early 2016.

Other marketing leadership changes this past week include Kellogg’s marketing director, John Broome, who left the cereal business following a restructure of the marketing and insights functions.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Can marketers trust agencies again?

Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.

Nic Halley

Founder and managing director, Mindbox

Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...

Srialto

The rise of online retail marketplaces and what they mean for brands

Read more

Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants

Fab Capodicasa

What it's taking for Edible Blooms to grow a stronger personalisation strategy

Read more

Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...

Jason Smith

Australia Post earmarks $20m for Australian ecommerce innovation investment

Read more

For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...

Janice Morgan

7 ways to run your marketing department like a software startup

Read more

Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...

GreatDayTo

Why Aussie Home Loans is embracing digital transformation

Read more

Latest Podcast

More podcasts

Sign in