Revlon marketing chief looks for growth

Cosmetics company confirms marketing director following promotion of Tracey Raso to company GM

Kaitlin Rady
Kaitlin Rady

Revlon has confirmed Kaitlin Rady as its new marketing chief following the promotion of its former CMO to lead the local business.

Rady takes up the role from Tracey Raso, who was promoted to general manager of Australasia for Revlon in June.

Rady has been with the Revlon business for close to three years, formerly as marketing manager. A spokesperson for the company told CMO she had played a lead role in driving growth, and in helping to strengthen the cosmetic brand’s leading position in colour cosmetics across Australia and New Zealand.

“Kaitlin has key strengths in the areas of marketing strategy, a sound understanding of retail channels in the Australian and NZ cosmetic market, along with a track record of leading large teams, which was key in her appointment to this new role,” the spokesperson said.

Prior to joining Revlon, Rady built up cosmetics and FMCG marketing and channel experience at5 Elizabeth Arden and Blackmores.

“I am thrilled to be given the opportunity at Revlon as marketing director. I have so much passion for this brand and can see endless opportunities to unlock growth potential in both the Australian and New Zealand markets,” Rady said in a statement.

“As we bed down plans for the next 24 months, I feel incredibly excited to be part of the future with Revlon.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

I have a friend from LA, he went to Australia two years ago and said me that it was very cool, but very expensive. People don't earn enou...

Rental24hAustralia

Tourism Australia flexes brand awareness, sets sights on US traveller market

Read more

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

Latest Podcast

More podcasts

Sign in