Revlon marketing chief looks for growth

Cosmetics company confirms marketing director following promotion of Tracey Raso to company GM

Kaitlin Rady
Kaitlin Rady

Revlon has confirmed Kaitlin Rady as its new marketing chief following the promotion of its former CMO to lead the local business.

Rady takes up the role from Tracey Raso, who was promoted to general manager of Australasia for Revlon in June.

Rady has been with the Revlon business for close to three years, formerly as marketing manager. A spokesperson for the company told CMO she had played a lead role in driving growth, and in helping to strengthen the cosmetic brand’s leading position in colour cosmetics across Australia and New Zealand.

“Kaitlin has key strengths in the areas of marketing strategy, a sound understanding of retail channels in the Australian and NZ cosmetic market, along with a track record of leading large teams, which was key in her appointment to this new role,” the spokesperson said.

Prior to joining Revlon, Rady built up cosmetics and FMCG marketing and channel experience at5 Elizabeth Arden and Blackmores.

“I am thrilled to be given the opportunity at Revlon as marketing director. I have so much passion for this brand and can see endless opportunities to unlock growth potential in both the Australian and New Zealand markets,” Rady said in a statement.

“As we bed down plans for the next 24 months, I feel incredibly excited to be part of the future with Revlon.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

I should check these guidelines. I think it's important for me. Thanks for the info!

Juana Morales

IAB releases social media comment moderation guidelines

Read more

I didn't know about that. Thanks!

Jamison Herrmann

Twitter 'recap' helps you catch up with missed tweets

Read more

😂😂😂😂😂😂😂😂

Max Polding

What it takes to turnaround an iconic Australian brand

Read more

I spend a lot of time in my professional life as a provider of marketing solutions trying to persuade customers that CX, UX, UI and Custo...

sketharaman

Gartner VP: Why CMOs and CIOs must band together to make CX a discipline

Read more

I live the best deals at LA Police Gear.

Tyrus Rechs

6 Ways to ramp up Social Media to Your Web Design

Read more

Latest Podcast

More podcasts

Sign in