Unilever looks to CMO future following departure of marketing leaders

Joint lead marketing directors, Andrea Martens, and Hugo Verkuil, assume new roles from 2016

Unilever will look to appoint a chief marketing officer following the departures of marketing leaders, Hugo Verkuil and Andrea Martens, from their posts.

Verkuil, who heads up the food and home division, and Martens, who heads up personal care, have made independent decisions to move on to new opportunities from 2016 after three years in their respective roles.

Martens is taking up a chief brand position at Jurlique, commencing the new role in early 2016. She has been with Unilever A/NZ since 2000, and held various marketing roles across savoury and homecare, ice cream and Refreshment. Prior to this, Martens held marketing roles in personal care for Glaxo SmithKline and Faulding Healthcare.

Verkuil, meanwhile, will be taking up a new position within the global Unilever family after taking some family time. Details on his forthcoming role have not been confirmed. Prior to joining Australia in January 2013, Verkuil was a marketing director in Malaysia, and previously worked in several European offices.

The pair were appointed Unilever’s lead marketing directors as well as managing directors of their respective divisions in early 2013 and replaced Peter Boone, who departed Unilever A/NZ in December 2012 after two-and-a-half years as CMO.

“Andrea and Hugo have built a strong marketing function, embedding purpose in our brands as we work to double the size of our business globally while reducing our environmental impact and increasing our positive social impact,” Unilever A/NZ chairman and CEO, Clive Stiff, said in a statement.

“They leave us with a solid structure and capability in place. Andrea and Hugo’s expertise, passion and commitment have been instrumental in driving sustainable growth for our business in recent years. We wish them the very best for their next moves.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...

Kavin kyzal

How to manage social media during Covid-19

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Pierce Fabreverg

Study: Gen Z are huge opportunity for brands

Read more

Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

Read more

Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

Read more

Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

Read more

Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

Sign in