Unilever looks to CMO future following departure of marketing leaders

Joint lead marketing directors, Andrea Martens, and Hugo Verkuil, assume new roles from 2016

Unilever will look to appoint a chief marketing officer following the departures of marketing leaders, Hugo Verkuil and Andrea Martens, from their posts.

Verkuil, who heads up the food and home division, and Martens, who heads up personal care, have made independent decisions to move on to new opportunities from 2016 after three years in their respective roles.

Martens is taking up a chief brand position at Jurlique, commencing the new role in early 2016. She has been with Unilever A/NZ since 2000, and held various marketing roles across savoury and homecare, ice cream and Refreshment. Prior to this, Martens held marketing roles in personal care for Glaxo SmithKline and Faulding Healthcare.

Verkuil, meanwhile, will be taking up a new position within the global Unilever family after taking some family time. Details on his forthcoming role have not been confirmed. Prior to joining Australia in January 2013, Verkuil was a marketing director in Malaysia, and previously worked in several European offices.

The pair were appointed Unilever’s lead marketing directors as well as managing directors of their respective divisions in early 2013 and replaced Peter Boone, who departed Unilever A/NZ in December 2012 after two-and-a-half years as CMO.

“Andrea and Hugo have built a strong marketing function, embedding purpose in our brands as we work to double the size of our business globally while reducing our environmental impact and increasing our positive social impact,” Unilever A/NZ chairman and CEO, Clive Stiff, said in a statement.

“They leave us with a solid structure and capability in place. Andrea and Hugo’s expertise, passion and commitment have been instrumental in driving sustainable growth for our business in recent years. We wish them the very best for their next moves.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

The rise of the conscious consumer

The concept of consumers boycotting brands and publishers isn’t a new one.

Jodie Sangster

CEO, ADMA

Cannes 2017: The Machines Are Here

It’s day 4 in Cannes and among the ever-growing divergent panels, presentations and workshops spanning from one end of the Croisette to the other, there has been a very real emergence of how artificial intelligence (AI) and machine learning needs to fit into the marketing ecosystem of today and tomorrow.

Aden Hepburn

Executive creative director and managing director, VML Australia

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

One more start-up to disrupt the trucking industry. Well the market is hot. Uber Freight, Doft, Trucker Path... Still no one of these ube...

Sergey

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Typo"claiming no other email service protects its users form spam, hacking and phishing as successfully as Gmail"I'm sure Google can help...

OlliesBlog

Google to stop scanning personal Gmail accounts for ad targeting

Read more

It is interesting. Rebrand is very good. Perhaps they should change the logo to something more modern. For example as it is - https://www...

David Hill

Grace Group undergoes first rebrand in 30 years to unify and contemporise

Read more

Hey Guys, just one small typo that changes a part of the story :“That was a really big step forward for our company because we didn’t hav...

Damian Young

Chobani tastes success with data analytics platform

Read more

This is amazing! Congratulations to Cochlear for continuing to lead innovation in every way!

Chris

How this marketing ops leader is lifting the automation ante at Cochlear

Read more

Latest Podcast

More podcasts

Sign in