To DMP or not to DMP?
There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?
Unilever looks to CMO future following departure of marketing leaders
Joint lead marketing directors, Andrea Martens, and Hugo Verkuil, assume new roles from 2016
Unilever will look to appoint a chief marketing officer following the departures of marketing leaders, Hugo Verkuil and Andrea Martens, from their posts.
Verkuil, who heads up the food and home division, and Martens, who heads up personal care, have made independent decisions to move on to new opportunities from 2016 after three years in their respective roles.
Martens is taking up a chief brand position at Jurlique, commencing the new role in early 2016. She has been with Unilever A/NZ since 2000, and held various marketing roles across savoury and homecare, ice cream and Refreshment. Prior to this, Martens held marketing roles in personal care for Glaxo SmithKline and Faulding Healthcare.
Verkuil, meanwhile, will be taking up a new position within the global Unilever family after taking some family time. Details on his forthcoming role have not been confirmed. Prior to joining Australia in January 2013, Verkuil was a marketing director in Malaysia, and previously worked in several European offices.
The pair were appointed Unilever’s lead marketing directors as well as managing directors of their respective divisions in early 2013 and replaced Peter Boone, who departed Unilever A/NZ in December 2012 after two-and-a-half years as CMO.
“Andrea and Hugo have built a strong marketing function, embedding purpose in our brands as we work to double the size of our business globally while reducing our environmental impact and increasing our positive social impact,” Unilever A/NZ chairman and CEO, Clive Stiff, said in a statement.
“They leave us with a solid structure and capability in place. Andrea and Hugo’s expertise, passion and commitment have been instrumental in driving sustainable growth for our business in recent years. We wish them the very best for their next moves.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Read more: Crown Resorts CMO on building loyalty
Marin Software’s digital marketing solution as a short way of streamlining and finding a scalable solution...
Al Drazhev
How BizCover is boosting search advertising success
It is really inspiring to see that medial psychology & machines are going hand in hand to innovate new things and even are improving ...
CBT Professionals
How psychology is shaping better machine learning
Anything is achievable when you talk the talk .. good luck
Mo Al Hooti
Data Creative crowns Matt Bates as new CMO
Great hire and good luck Andrew. I am sure you'll do a fabulous jobRob
Rob
Amaysim marketing and commercial chief joins property tech investment startup
I need to be reborn before i can grow up & become a contestent.
Kaye Peterkin
Channel Nine's content now streamed digitally on 9Now