Australia Post earmarks $20m for Australian ecommerce innovation investment

Organisation CEO, Ahmed Fahour, said this figure could rise to $100m as it seeks out new ways to provide digital services to customers

Australia Post could invest $100 million in the next few years in emerging local ecommerce businesses as part of efforts to drive innovation in digital services for its customers.

Today, the group announced a $1 million, three-year investment into a new partnership with the University of Melbourne around its Melbourne Accelerator Program (MAP), the first of several planned to accelerate ecommerce ideas in Australia. The partnership sees Australia Post co-locate its accelerator efforts at the educational institution’s Lab-14 premises.

Australia Post managing director and CEO, Ahmed Favour, said it will invest an initial $20m into emerging ecommerce businesses under the new accelerator program, with a particular focus on regional centres.

The University of Melbourne is just the first of many planned with accelerators across the country.

“We will work with our people, our customers, the community and our partners to identify new opportunities and emerging, disruptive ecommerce businesses that we can accelerate,” he said.

“We will use the $20m capital fund, which with the success I expect could grow to more than $200m over coming years, to directly invest in great ecommerce businesses with ideas that will improve the lives of our customers.”

The new deal with University of Melbourne covers two new places for ecommerce businesses in the MAP Startup Accelerator, each supported by $20,000 in funding, office space, mentoring and connections to local and international networks. There is also a $20,000 annual scholarship to the Wade Institute for Entrepreneurship up for grabs, as well as three specific outreach programs targeting regional and rural areas, women and social entrepreneurs.

University of Melbourne vice-chancellor and professor, Glyn Davis, said universities aren’t just there to educate future generations, they’re also a “production line of ideas for new entrepreneurs and new businesses”.

“Harnessing the current mood around Australia’s innovation agenda is important, and this investment will go a long way to ensuring that startup cultures like those at MAP continue to have a prominent role at the university,” he said.

“This is an investment in the future of entrepreneurship skills development at the University of Melbourne, and will add to our larger push to expand the innovation ecosystem across the university and in this city.”

Fahour pointed to Australia Post’s ‘GoDigi’ program, which seeks to build digital literacy, and its ‘Go&Grow’ online seminars for regional small businesses, as other examples of how the group is striving to encourage digital engagement and innovation.

Australia Post also plans to launch a pilot of ‘The Hive’ in Geelong, Victoria, working with the community to offer meeting spaces, IT support and business coaching to local startups and micro-businesses, he said.

More widely, the organisation has tapped into techniques such as hackathons as a way of driving innovation, and recently worked with teams of university students to generate new ideas. Internally, Australia Post also runs an innovation champions program to recognise innovative thinking across its staff base.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Can marketers trust agencies again?

Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.

Nic Halley

Founder and managing director, Mindbox

Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...

Srialto

The rise of online retail marketplaces and what they mean for brands

Read more

Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants

Fab Capodicasa

What it's taking for Edible Blooms to grow a stronger personalisation strategy

Read more

Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...

Jason Smith

Australia Post earmarks $20m for Australian ecommerce innovation investment

Read more

For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...

Janice Morgan

7 ways to run your marketing department like a software startup

Read more

Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...

GreatDayTo

Why Aussie Home Loans is embracing digital transformation

Read more

Latest Podcast

More podcasts

Sign in