John Broome leaves as marketing director immediately following restructure of the marketing and insights function
Kellogg A/NZ marketing director, John Broome, will leave the company today following a restructure of the company’s marketing and insights functions.
In a statement, the cereal company confirmed it is creating a new standalone insights and commercial planning department following a review of business operations. Previously, customer, consumer and shopper insights sat separately. These will now be rolled up into the overarching insights and commercial planning function.
A spokesperson for the company confirmed an internal candidate has been chosen to head up the new united insights team, and will be announced shortly.
CMO understands Broome has left today but remains on gardening leave from Kellogg until the end of the year.
As a result, Kellogg has readjusted the role of marketing leadership, and promoted Tamara Howe to the new position of marketing director for the Australian team. According to the company, this new role will see how leading the integrated portfolio teams focused on brand marketing, shopper activation and innovation. It still reports to the MD.
Howe has been with Kellogg for 12 years and has been leading the innovation marketing team for the past 18 months.
Former director of breakfast brands in marketing for Kellogg and 2IC to Broome, Will
Brockbank, is now commercial director for Kellogg NZ overseeing marketing.
Broome joined Kellogg as marketing director in July 2012. He was previously marketing director for Goodman Fielder, and also spent several years at Nestle Australia covering the coffee, confectionery and snackfood portfolios.
In its statement, Kellogg thanked Broome for his contribution to the A/NZ business and highlighted his achievements in launching the Special K Nourish cereals, Nutri-Grain Unstoppable campaign, as well as ongoing work on increasing the business’ use of digital media technology in brand strategy.
The company also said the new structure will help ensure all commercial activities are integrated and “enable commercial portfolio management and reduce duplication”.
Related: Kellogg's sees location-based marketing as the new frontier for brands
Kellogg's marketing chief: Marketers in charge of delivering sustainable business growth
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.
The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...
Vanessa Skye Mitchell
DNA-based marketing: The next big thing?
RIP holden
Max Polding
Marketing professor: For Holden, brand nostalgia ain’t what it used to be
Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.
David Andersen
DNA-based marketing: The next big thing?
Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...
Dotz Web Technologies
Predictions: 9 digital marketing trends for 2019
So who then is correct? The Research or The skilled Digital people.
Anene
Report reveals Australia faces digital skills shortage