Broome departs Kellogg's following marketing restructure

John Broome leaves as marketing director immediately following restructure of the marketing and insights function

John Broome
John Broome

Kellogg A/NZ marketing director, John Broome, will leave the company today following a restructure of the company’s marketing and insights functions.

In a statement, the cereal company confirmed it is creating a new standalone insights and commercial planning department following a review of business operations. Previously, customer, consumer and shopper insights sat separately. These will now be rolled up into the overarching insights and commercial planning function.

A spokesperson for the company confirmed an internal candidate has been chosen to head up the new united insights team, and will be announced shortly.

CMO understands Broome has left today but remains on gardening leave from Kellogg until the end of the year.

As a result, Kellogg has readjusted the role of marketing leadership, and promoted Tamara Howe to the new position of marketing director for the Australian team. According to the company, this new role will see how leading the integrated portfolio teams focused on brand marketing, shopper activation and innovation. It still reports to the MD.

Howe has been with Kellogg for 12 years and has been leading the innovation marketing team for the past 18 months.

Former director of breakfast brands in marketing for Kellogg and 2IC to Broome, Will Brockbank, is now commercial director for Kellogg NZ overseeing marketing.

Broome joined Kellogg as marketing director in July 2012. He was previously marketing director for Goodman Fielder, and also spent several years at Nestle Australia covering the coffee, confectionery and snackfood portfolios.

In its statement, Kellogg thanked Broome for his contribution to the A/NZ business and highlighted his achievements in launching the Special K Nourish cereals, Nutri-Grain Unstoppable campaign, as well as ongoing work on increasing the business’ use of digital media technology in brand strategy.

The company also said the new structure will help ensure all commercial activities are integrated and “enable commercial portfolio management and reduce duplication”.

Related: Kellogg's sees location-based marketing as the new frontier for brands

Kellogg's marketing chief: Marketers in charge of delivering sustainable business growth


Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...

Kavin kyzal

How to manage social media during Covid-19

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Pierce Fabreverg

Study: Gen Z are huge opportunity for brands

Read more

Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

Read more

Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

Read more

Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

Read more

Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

Sign in