Broome departs Kellogg's following marketing restructure

John Broome leaves as marketing director immediately following restructure of the marketing and insights function

John Broome
John Broome

Kellogg A/NZ marketing director, John Broome, will leave the company today following a restructure of the company’s marketing and insights functions.

In a statement, the cereal company confirmed it is creating a new standalone insights and commercial planning department following a review of business operations. Previously, customer, consumer and shopper insights sat separately. These will now be rolled up into the overarching insights and commercial planning function.

A spokesperson for the company confirmed an internal candidate has been chosen to head up the new united insights team, and will be announced shortly.

CMO understands Broome has left today but remains on gardening leave from Kellogg until the end of the year.

As a result, Kellogg has readjusted the role of marketing leadership, and promoted Tamara Howe to the new position of marketing director for the Australian team. According to the company, this new role will see how leading the integrated portfolio teams focused on brand marketing, shopper activation and innovation. It still reports to the MD.

Howe has been with Kellogg for 12 years and has been leading the innovation marketing team for the past 18 months.

Former director of breakfast brands in marketing for Kellogg and 2IC to Broome, Will Brockbank, is now commercial director for Kellogg NZ overseeing marketing.

Broome joined Kellogg as marketing director in July 2012. He was previously marketing director for Goodman Fielder, and also spent several years at Nestle Australia covering the coffee, confectionery and snackfood portfolios.

In its statement, Kellogg thanked Broome for his contribution to the A/NZ business and highlighted his achievements in launching the Special K Nourish cereals, Nutri-Grain Unstoppable campaign, as well as ongoing work on increasing the business’ use of digital media technology in brand strategy.

The company also said the new structure will help ensure all commercial activities are integrated and “enable commercial portfolio management and reduce duplication”.

Related: Kellogg's sees location-based marketing as the new frontier for brands

Kellogg's marketing chief: Marketers in charge of delivering sustainable business growth


Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...

Rohit

Digital advertising continues to dominate marketing budgets

Read more

Thanks for sharing the strategies ! :)

Isabella Richardson

Marketing the most of martech for revenue and CX

Read more

Glad to be a part of this informative post... Thanks for sharing this useful info!!! It is very important to stay updated about the lates...

Aaron Alexis

Predictions: 9 digital marketing trends for 2019

Read more

What the hell is with the "He claims, he claims, he claims" nonsense? That's just not good reporting.

Armaan Alfares

Marketers aren't investing enough in direct response and customer data

Read more

This is a great development in the industry. Thanks for putting this together! We’ve been working with companies to help them build intel...

Giridhar Prathap Reddy

Professional services industry develops hybrid chatbot and live-chat

Read more

Latest Podcast

More podcasts

Sign in