​Catchoftheday launches fee-based online shopping club

The shopping app is rolling out a paid memebrship service to reward loyalty customers

Shopping app, Catchoftheday, has launched its Club Catch loyalty program, a fee-based, online-only club where members are rewarded for their loyalty with perks like free shipping, priority access to deals and 7-day customer service.


Catchoftheday’s business model is based on bringing premium brands such as Nike, Pandora, Samsung, ASICS, Tiffany’s and Nespresso, at discounted prices to online shoppers. For a price tag of $69 a year, Club Catch offers extras like free delivery, prioritised dispatch, on average and members-only deals and discounts.

CatchoftheDay managing director, Gabby Leibovich, maintains fee-paying members do get what they pay for.

“Club Catch evolved from feedback we received from our customers indicating they would happily pay to be part of a membership-based shopping club in exchange for a number of key benefits, including quick delivery and access to quality brands,” she claimed. “It is a win-win for the business and consumers as we can now reward loyal customers with a range of value enhancing initiatives in exchange for a small annual-membership fee, which effectively pays for itself in the first order.”

Attracting on average 3000 new members every week, Catchoftheday revealed its Club Catch members spend more than four times than non-registered customers.

To date, more than 20,000 members have signed up to Club Catch, with the company predicting strong growth for the loyalty program as a challenger to Costco’s success in this space. Leibovich said CatchoftheDay also boasts 2.7 million non-club members and has enjoyed double-digit revenue growth over the past eight years.

“Australians are traditionally very welcoming of loyalty programs and initiatives, whether point-based like Qantas frequent flyer and Myer One, or fee-based like Costco,” she said. “Australian customers have shown they are ready to adopt programs that give them better value and better service in return for regular business.”

According to Leibovich, the introduction of Club Catch represents an opportunity to further grow market share and distinguish CatchoftheDay from overseas and local competitors.

“Based on our current signup rate, we expect Club Catch to exceed Costco as the number one buying club in the country by member numbers within a year-and-a-half,” Leibovich said. “Our goal is to build Australia’s most exciting, prominent retail group. Central to that is delivering greater choice and value to our members.”

Despite the competitive edge the loyalty program is set to provide CatchoftheDay, Leibovich maintained the business actually tends to ignore competitive aspects and focuses on what customers want.

“We always ask, what would make our customers happier? If a business arrives at a loyalty program as an answer to that question, it will improve their business without a doubt,” she said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

This Blog is Very interesting to read and thank you for sharing the valuable information about Machine Learning. The information you prov...

johny blaze

What machine learning has done for the Virgin Velocity program

Read more

Latest Podcast

More podcasts

Sign in