SAS has appointed experienced marketing and sales executive, Iggy Pintado, as its new head of marketing for Australia and New Zealand.
Pintado was most recently the general manager of member and marketing services at the Australian Institute of Company Directors for two years, and has also spent the past 14 years in sales and marketing roles with several IT and telecoms companies including IBM, Telstra and UXC Connect.
He is also the author of Connected Generation, and ran his own networking consulting practice, ConnectGen, for two years.
Pintado replaces former head of marketing and product
strategy James Foster, who left SAS in July to become chief marketing officer
at SMS Management and Technology, and will report directly to SAS’s local chief
operating officer, Lynette Clunies-Ross.
“Iggy joins us following a long and very impressive record of sales and marketing success, and we look forward to the very positive contribution he will make at SAS,”she said of his appointment.
“Today, organisations are increasingly information-rich but insight-poor. Iggy will drive innovative programs that enable our customers to unlock deep analytical insights for business gain.”
Many marketing leaders are scrambling to give their people more flexible work. And they need to: PWC’s Future of Work report showed 90 per cent of staff want some form of hybrid or remote workplace.
Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.
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