SAS appoints Pintado as head of marketing

Analytics vendor says new marketing leader will focus on innovation programs for customers

Iggy Pintado
Iggy Pintado

SAS has appointed experienced marketing and sales executive, Iggy Pintado, as its new head of marketing for Australia and New Zealand.

Pintado was most recently the general manager of member and marketing services at the Australian Institute of Company Directors for two years, and has also spent the past 14 years in sales and marketing roles with several IT and telecoms companies including IBM, Telstra and UXC Connect.

He is also the author of Connected Generation, and ran his own networking consulting practice, ConnectGen, for two years.

Pintado replaces former head of marketing and product strategy James Foster, who left SAS in July to become chief marketing officer at SMS Management and Technology, and will report directly to SAS’s local chief operating officer, Lynette Clunies-Ross.

“Iggy joins us following a long and very impressive record of sales and marketing success, and we look forward to the very positive contribution he will make at SAS,”she said of his appointment.

“Today, organisations are increasingly information-rich but insight-poor. Iggy will drive innovative programs that enable our customers to unlock deep analytical insights for business gain.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

Read more

RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

Latest Podcast

More podcasts

Sign in