Intel buys cognitive computing startup Saffron

With IBM pouring millions of dollars into the emerging field of cognitive computing, Intel got in on the act Monday by announcing its acquisition of Saffron.

With IBM pouring millions of dollars into the emerging field of cognitive computing, Intel got in on the act Monday by announcing its acquisition of Saffron.

The startup company has developed a technology that "ingests data from disparate sources and automatically connects the dots to help businesses of all kinds improve decision-making," Intel said in a blog post.

It sounds like data analytics, but Saffron claims its "natural intelligence platform" can uncover connections without needing to be programmed with models and rules. It says its technology "learns" incrementally based on patterns it finds in the data.

It's used for tasks as varied as predicting part failures in aircraft and uncovering insurance fraud, according to Saffron's website.

IBM is also promoting cognitive computing, through its Watson supercomputer. It's a computing style that attempts to mimic how the human brain works to solve problems.

"We see an opportunity to apply cognitive computing not only to high-powered servers crunching enterprise data, but also to new consumer devices that need to see, sense and interpret complex information in real time," Intel said.

Cognitive computing often employs a related technique called machine learning, which Google had a lot to say about on its quarterly earnings call last week. They're both small stepping stones on the long road to creating artificial intelligence.

Read more: Why artificial intelligence is set to automate marketing

Saffron will become part of Intel's New Devices Group, which was set up to help Intel jump on emerging technologies quickly, particularly related to mobility and the Internet of Things.

"Saffron will continue growing its existing, standalone business as well as contribute its technology to Intel efforts and platforms spanning new devices, big data, cyber security, healthcare and IOT," Intel said.

Financial terms of the deal were not disclosed.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Customer experience crisis: Proactively mitigating the risk of broken promises

Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from the company’s CEO, Oscar Munoz.

STOP STEALING BUISNESS CLASS TOILETS from A380, new 787's and A330's!!!!Thats what you call customer experience ONE toilet for all Busine...

Joe

Qantas CMO: What it's taking to evolve our customer experience

Read more

Dare i suggest that a "CEO" role in a peak industry body like Think Brink is not really much of a leap from CMO because it is also a mark...

Sventana

CMO to CEO: Think Brick chief reveals what it takes to make the jump

Read more

Grate post, thanks for the post.No matter what your business is, if you do no not rank among the top most search results of Google, Yahoo...

Rahul

Image intelligence:10 must-see infographics for marketers

Read more

Thank you Shane Blandford for carrying my Smarketing vision into KM !

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

Thanks for helping me putting those threads of thoughts together. Simplification and connection - neat idea.

Mark Bayly

Tips from IAG on how to craft human-centred design

Read more

Latest Podcast

More podcasts

Sign in