Salmat bolsters marketing leadership team

Three new recruits are part of plans to reposition the business as a multichannel marketing and communications company

Salmat has recruited three new faces to its marketing leadership team in recent months as it looks to reposition the marketing and communication company’s story to the market.

Former Leo Burnett strategy director, TC Miles, has been appointed to the new role of head of brand and communications and will oversee brand strategy, lead generation and public relations. He has spent the past five years as a strategy director at Leo Burnett and also spent time with Lavender, OMD Australia and BT in strategy and planning.

Salmat has also brought on former Optus director of fixed propositions, Ben Schick, as its first head of product and strategy. In this position, he will look after the group’s strategy and growth plan, with a focus on transforming its data and insights capability and product portfolio. Schick has 14 years’ experience across telecoms, finance, mobile, data and technology and digital sectors.

The third recruit is Ben Hillman, who has become Salmat’s head of channel marketing and propositions, and who oversees customer segmentation and targeting, customer marketing, sales enablement and channel marketing.

Salmat CMO, Sarah Pike, said she was excited by the expertise all three bring to the group as its strives to reposition itself in the industry. Pike herself joined Salmat in April as its first CMO after previously being VP of marketing at Optus.

Read more: Brand redesign, customer data and product story top priorities for Salmat’s new CMO

“Their combined experience in helping businesses develop clear direction for their marketing and brand development will be critical in redefining and reinvigorating the Salmat brand,” she said.

“With such a broad remit of business offerings, the challenge of simplifying what we do and positioning ourselves as the industry leader in multichannel marketing and customer engagement solutions will be exciting.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

Read more

As today’s market changes rapidly, the tools we use change, and it is important to adapt to those changes to continue to succeed in busin...

Anna Duda

Report: 10 digital commerce trends here to stay

Read more

MAN! this is really a well-written article. Anything regarding app development is well addressed in this article. Especially, the way you...

AIA Developers

Mini marketing leader takes group marketing reins at BMW

Read more

Lyre’s and Dohler will not be sued by Arkay Beverages for stealing Arkay’s trade secretshttps://www.openpr.com/news...

Reynald Grattagliano

Lyre's Spirit Co follow up investment injection with global media partnership

Read more

Yes Iggy, I totally agree.Quite frankly any MD who claims "....Everything has an ROI." is simply naïve and ignorant.I'm reminded of Educa...

Philip Macleod

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

Sign in