Salmat bolsters marketing leadership team

Three new recruits are part of plans to reposition the business as a multichannel marketing and communications company

Salmat has recruited three new faces to its marketing leadership team in recent months as it looks to reposition the marketing and communication company’s story to the market.

Former Leo Burnett strategy director, TC Miles, has been appointed to the new role of head of brand and communications and will oversee brand strategy, lead generation and public relations. He has spent the past five years as a strategy director at Leo Burnett and also spent time with Lavender, OMD Australia and BT in strategy and planning.

Salmat has also brought on former Optus director of fixed propositions, Ben Schick, as its first head of product and strategy. In this position, he will look after the group’s strategy and growth plan, with a focus on transforming its data and insights capability and product portfolio. Schick has 14 years’ experience across telecoms, finance, mobile, data and technology and digital sectors.

The third recruit is Ben Hillman, who has become Salmat’s head of channel marketing and propositions, and who oversees customer segmentation and targeting, customer marketing, sales enablement and channel marketing.

Salmat CMO, Sarah Pike, said she was excited by the expertise all three bring to the group as its strives to reposition itself in the industry. Pike herself joined Salmat in April as its first CMO after previously being VP of marketing at Optus.

Read more: Brand redesign, customer data and product story top priorities for Salmat’s new CMO

“Their combined experience in helping businesses develop clear direction for their marketing and brand development will be critical in redefining and reinvigorating the Salmat brand,” she said.

“With such a broad remit of business offerings, the challenge of simplifying what we do and positioning ourselves as the industry leader in multichannel marketing and customer engagement solutions will be exciting.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 common mistakes to avoid in scalable customer experience

CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.

Tom Uhlhorn

Founder and strategy director, Tiny CX

5 cornerstones of a strong digital culture

Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.

Anthony Stevens

Founder and CEO, Digital Asset Ventures

Should you rebuild your company’s tech stack in blockchain?

The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.

Michelle O'Keeffe

CEO, Engaging.io

What is your opinion about chatbots serving your customers? My belief is bots are going to be the future of customer service and fulfilme...

Giridhar Prathap Reddy

NAB taps power of AI chatbots for business customer service

Read more

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Giridhar Prathap Reddy

Deloitte TMT Predictions: AR and mobile crucial for marketing success in 2018

Read more

Hi there! Thanks for this interesting article! I love to read about new technology and software that makes our lives easier. I'm looking ...

Julia Summer

Wartsila overhauls Web platforms to create ‘seamless’ brand experience across all devices

Read more

RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...

Ed Fry

Why sales and marketing alignment is more important than ever

Read more

Thank you for the good and very helpful information. It is very interesting. I love all the things you share and see your beautiful creat...

รัตนาวดี ภูมิวรรณ

Former eHarmony marketing chief joins telco startup

Read more

Latest Podcast

More podcasts

Sign in