Etihad and flybuys join forces on customer loyalty programs

New partnership see Etihad become the first airline partner for flybuys since the demise of Ansett in 2001

Australian flybuys member Caroline Borg and Etihad Airways ground staff (left to right) Fatima Reda and Nancy Azzi at Melbourne Airport
Australian flybuys member Caroline Borg and Etihad Airways ground staff (left to right) Fatima Reda and Nancy Azzi at Melbourne Airport

Etihad Airways has partnered up with Australia’s flybuys customer loyalty program allowing shoppers to accrue and redeem air miles on its international flights.

The partnership is the first time the flybuys program has had an airlines partner since the demise of Ansett in 2001.

Under the new partnership, flybuys members can collect points when booking Etihad Airways flights, and will also earn Etihad Guest Tier Miles if they link their flybuys and guest miles accounts across Coles supermarkets, Coles Online, Liquorland and First Choice Liquor Stores.One Etihad Guest Tier Mile will equate to every $1 spent and is capped at up to 2500 miles per month.

Shoppers also get the opportunity to collect Flybuys points and convert these to guest miles. In addition, as part of the initial celebrations, flybuys members are being offered up to 25 per cent of all economy and business class fares to anywhere in the world until 4 December, as well as five flybuys points per $1 spent on Etihad flights by booking through the dedicated flybuys ‘My Offers’page.

Linked program members will earn three Etihad Guest Tier Miles for every $1 spent in Coles, Liquorland and First Choice capped at 5000 per month until 31 December. There are also prizes on offer for those who link the two programs, including round trip economy class flights for two, and tickets to an A-League game in Melbourne or Sydney.

Etihad Airways chief commercial officer, Peter Baumgartner, said the launch of the partnership was significant for the millions of flybuys members across Australia.

“Together, we are offering flybuys members the unique ability to earn Tier Miles in the Etihad Guest program and as a result, to enjoy the exclusive benefits we offer our most valuable frequent flyers,” he said.

Coles general manager for flybuys, Adam Story, was also excited about the partnership and opportunity to help members accelerate their Etihad Guest frequent flyer status.

“We are proud to be offering our members the opportunity to collect flybuys points quicker and redeem them on exciting rewards like international travel,” he said.

The Etihad Guest customer loyalty program launched in 2006 and now has more than 3.5 million members globally. It covers not just Etihad but also partner airlines including Virgin Australia.

The flybuys program was fully acquired by Coles parent company, Wesfarmers, in 2011 and relaunched under the Coles mantle in 2012.It has more than 7 million active members.

More on flybuys and customer loyalty programs:

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Beautiful article.

Hodlbaba

15 brands jumping into NFTs

Read more

"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

Read more

As today’s market changes rapidly, the tools we use change, and it is important to adapt to those changes to continue to succeed in busin...

Anna Duda

Report: 10 digital commerce trends here to stay

Read more

MAN! this is really a well-written article. Anything regarding app development is well addressed in this article. Especially, the way you...

AIA Developers

Mini marketing leader takes group marketing reins at BMW

Read more

Lyre’s and Dohler will not be sued by Arkay Beverages for stealing Arkay’s trade secretshttps://www.openpr.com/news...

Reynald Grattagliano

Lyre's Spirit Co follow up investment injection with global media partnership

Read more

Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

Sign in