Etihad and flybuys join forces on customer loyalty programs

New partnership see Etihad become the first airline partner for flybuys since the demise of Ansett in 2001

Australian flybuys member Caroline Borg and Etihad Airways ground staff (left to right) Fatima Reda and Nancy Azzi at Melbourne Airport
Australian flybuys member Caroline Borg and Etihad Airways ground staff (left to right) Fatima Reda and Nancy Azzi at Melbourne Airport

Etihad Airways has partnered up with Australia’s flybuys customer loyalty program allowing shoppers to accrue and redeem air miles on its international flights.

The partnership is the first time the flybuys program has had an airlines partner since the demise of Ansett in 2001.

Under the new partnership, flybuys members can collect points when booking Etihad Airways flights, and will also earn Etihad Guest Tier Miles if they link their flybuys and guest miles accounts across Coles supermarkets, Coles Online, Liquorland and First Choice Liquor Stores.One Etihad Guest Tier Mile will equate to every $1 spent and is capped at up to 2500 miles per month.

Shoppers also get the opportunity to collect Flybuys points and convert these to guest miles. In addition, as part of the initial celebrations, flybuys members are being offered up to 25 per cent of all economy and business class fares to anywhere in the world until 4 December, as well as five flybuys points per $1 spent on Etihad flights by booking through the dedicated flybuys ‘My Offers’page.

Linked program members will earn three Etihad Guest Tier Miles for every $1 spent in Coles, Liquorland and First Choice capped at 5000 per month until 31 December. There are also prizes on offer for those who link the two programs, including round trip economy class flights for two, and tickets to an A-League game in Melbourne or Sydney.

Etihad Airways chief commercial officer, Peter Baumgartner, said the launch of the partnership was significant for the millions of flybuys members across Australia.

“Together, we are offering flybuys members the unique ability to earn Tier Miles in the Etihad Guest program and as a result, to enjoy the exclusive benefits we offer our most valuable frequent flyers,” he said.

Coles general manager for flybuys, Adam Story, was also excited about the partnership and opportunity to help members accelerate their Etihad Guest frequent flyer status.

“We are proud to be offering our members the opportunity to collect flybuys points quicker and redeem them on exciting rewards like international travel,” he said.

The Etihad Guest customer loyalty program launched in 2006 and now has more than 3.5 million members globally. It covers not just Etihad but also partner airlines including Virgin Australia.

The flybuys program was fully acquired by Coles parent company, Wesfarmers, in 2011 and relaunched under the Coles mantle in 2012.It has more than 7 million active members.

More on flybuys and customer loyalty programs:

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: ABC's Leisa Bacon

In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.

More Videos

Hi everyone! Hope you are doing well. I just came across your website and I have to say that your work is really appreciative. Your conte...

Rochie Grey

Will 3D printing be good for retail?

Read more

Zero proof spiritsUsa since 2011 www.arkaybeverages.com🤪🤟

Sylvie

How this alcohol-free spirits brand rode the health and wellness wave

Read more

okay this a good newsmaybe i gonna try it

kenzopoker1

CMO's top 8 martech stories for the week - 9 July 2020

Read more

Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...

Abi TCA

CMOs: Let middle managers lead radical innovation

Read more

One failing brand tying up with another failing brand!

Realist

Binge and The Iconic launch Inactivewear clothing line

Read more

Blog Posts

MYOD Dataset: Building a DAM

In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.

Kshira Saagar

Group director of data science, Global Fashion Group

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

Bottoms up: Lockdown lessons for an inverted marketing world

The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading

Andy Gaunt

General manager, Fever-Tree Australia and New Zealand

Sign in