The omni-channel data and tag management provider raises new finance to further its efforts to help brands simplify customer data operations and drive more intelligent interactions
Global data and tag management company, Ensighten, has raised US$53 million in debt and equity financing to further its plans to expand its omni-channel customer management offering.
Existing investors Insight Venture Partners, Lead Edge Capital, Mack Capital and Volition Capital led the new funding round, with participation from Silicon Valley Bank. The fresh capital will be used to accelerate innovation and sales of Ensighten’s customer data platform, which is comprised of enterprise tag management, mobile app deployment and optimisation, and customer profile creation and activation.
To date, Ensighten has had a banner year in 2015, adding the likes of Christopher & Banks, Citibank, Coca-Cola, Colgate-Palmolive, Delta, HD Supply, M7, Nationwide, PayPal and SunTrust Bank to its client base.
Last year, the tag and data management vendor acquired marketing analytics provider, Anametrix, as it looked to shore up a stronger position in the race to own marketing budgets. In 2013, it acquired UK-based rival, Tagman, doubling its customer base to more than 300 organisations globally and expanding its presence into the UK and European market.
“Ensighten helps some of the biggest brands in the world transform their marketing operations by making it easy to leverage their most prized asset: customer data,” Insight Ventures Partners managing director, Nikitas Koutoupes, said. "We are excited to have the opportunity to further our investment in Ensighten, which plays a highly strategic and foundational role within the marketing data infrastructure of its global brands."
The US firm, which is headed up in Australia by Chris Brinkworth, has ranked within the Inc. 500 for the second consecutive year, with sales growth of 1012 per cent over the last three years thanks to a surge in customer growth and retention.
The company has also seen rapid overseas growth and investment, including the appointment of industry veteran, Ian Woolley, as general manager of EMEA.
“Ensighten's momentum and success in addressing enterprise-level challenges around data management and unification made this an easy decision," said Volition Capital managing partner, Larry Cheng. “We were impressed by the growing pedigree of global brands, the vision and the experience of the management team.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
