A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
The omni-channel data and tag management provider raises new finance to further its efforts to help brands simplify customer data operations and drive more intelligent interactions
Global data and tag management company, Ensighten, has raised US$53 million in debt and equity financing to further its plans to expand its omni-channel customer management offering.
Existing investors Insight Venture Partners, Lead Edge Capital, Mack Capital and Volition Capital led the new funding round, with participation from Silicon Valley Bank. The fresh capital will be used to accelerate innovation and sales of Ensighten’s customer data platform, which is comprised of enterprise tag management, mobile app deployment and optimisation, and customer profile creation and activation.
To date, Ensighten has had a banner year in 2015, adding the likes of Christopher & Banks, Citibank, Coca-Cola, Colgate-Palmolive, Delta, HD Supply, M7, Nationwide, PayPal and SunTrust Bank to its client base.
Last year, the tag and data management vendor acquired marketing analytics provider, Anametrix, as it looked to shore up a stronger position in the race to own marketing budgets. In 2013, it acquired UK-based rival, Tagman, doubling its customer base to more than 300 organisations globally and expanding its presence into the UK and European market.
“Ensighten helps some of the biggest brands in the world transform their marketing operations by making it easy to leverage their most prized asset: customer data,” Insight Ventures Partners managing director, Nikitas Koutoupes, said. "We are excited to have the opportunity to further our investment in Ensighten, which plays a highly strategic and foundational role within the marketing data infrastructure of its global brands."
The US firm, which is headed up in Australia by Chris Brinkworth, has ranked within the Inc. 500 for the second consecutive year, with sales growth of 1012 per cent over the last three years thanks to a surge in customer growth and retention.
The company has also seen rapid overseas growth and investment, including the appointment of industry veteran, Ian Woolley, as general manager of EMEA.
“Ensighten's momentum and success in addressing enterprise-level challenges around data management and unification made this an easy decision," said Volition Capital managing partner, Larry Cheng. “We were impressed by the growing pedigree of global brands, the vision and the experience of the management team.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...
Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family
Sanwataram
Predictions: 14 digital marketing predictions for 2021
Nice!https://www.live-radio-onli...
OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system
Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...
Ryota Miyagi
Why customer trust is more vital to brand survival than it's ever been