​Ensighten raises US$53 million to accelerate omni-channel customer platform plans

The omni-channel data and tag management provider raises new finance to further its efforts to help brands simplify customer data operations and drive more intelligent interactions

Global data and tag management company, Ensighten, has raised US$53 million in debt and equity financing to further its plans to expand its omni-channel customer management offering.

Existing investors Insight Venture Partners, Lead Edge Capital, Mack Capital and Volition Capital led the new funding round, with participation from Silicon Valley Bank. The fresh capital will be used to accelerate innovation and sales of Ensighten’s customer data platform, which is comprised of enterprise tag management, mobile app deployment and optimisation, and customer profile creation and activation.

To date, Ensighten has had a banner year in 2015, adding the likes of Christopher & Banks, Citibank, Coca-Cola, Colgate-Palmolive, Delta, HD Supply, M7, Nationwide, PayPal and SunTrust Bank to its client base.

Last year, the tag and data management vendor acquired marketing analytics provider, Anametrix, as it looked to shore up a stronger position in the race to own marketing budgets. In 2013, it acquired UK-based rival, Tagman, doubling its customer base to more than 300 organisations globally and expanding its presence into the UK and European market.

“Ensighten helps some of the biggest brands in the world transform their marketing operations by making it easy to leverage their most prized asset: customer data,” Insight Ventures Partners managing director, Nikitas Koutoupes, said. "We are excited to have the opportunity to further our investment in Ensighten, which plays a highly strategic and foundational role within the marketing data infrastructure of its global brands."

The US firm, which is headed up in Australia by Chris Brinkworth, has ranked within the Inc. 500 for the second consecutive year, with sales growth of 1012 per cent over the last three years thanks to a surge in customer growth and retention.

The company has also seen rapid overseas growth and investment, including the appointment of industry veteran, Ian Woolley, as general manager of EMEA.

“Ensighten's momentum and success in addressing enterprise-level challenges around data management and unification made this an easy decision," said Volition Capital managing partner, Larry Cheng. “We were impressed by the growing pedigree of global brands, the vision and the experience of the management team.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

I am a new satisfied customer with the cryptodriven darkwebsolutions company, they helped me with a very efficient crypter for my company...

Yusef

The CX thinking behind Westfield A/NZ's new brand and digital identity

Read more

I enjoyed reading your article. It all starts from creating a persona of your ideal customer. Once you understand the needs then you can ...

Ardie Cash

4 skills needed for a marketer to sit on boards

Read more

A very prestigious list. Cant wait to see who ends up in this years list. Cheers!!

Diganto

CMO50 2018 is now open for submissions

Read more

Hi, where can I read about the results of the recent Salesforce Digital Advertising 2020 report? I would very much like to look at the an...

Milla Cross

Salesforce chief strategy officer: Why it’s a transformative time for customer service

Read more

I have had that scenario with the mail happen so many times! I never thought anything of it, maybe because I have become desensitized. I ...

Diana Da Silva

Data has the power to build or burn brands - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in