7 simple, low-cost ways to acquire new customers

Experts in new business acquisition discuss the best places and ways to find prospective buyers for your products or services.

Even the most successful brands need new customers if they want to grow their business, or stay profitable. And while there are more places, and ways, than ever to find prospective customers, you can waste a lot of time and money by choosing the wrong customer acquisition strategy.

So what are some of the best, most cost-effective ways to attract shoppers to your products or services? Dozens of marketing and sales experts share their top seven low-cost strategies for new customer acquisition.

1. Have a great website. “It’s so important to have a good foundation [website] that is well branded, engaging and user friendly,” says Maciej Fita, managing director, Brandignity, a digital marketing agency. “Your website is typically the first and last thing people see connected to your business, and you have less than 5 seconds to really grasp their attention. Make it stand out [by having great content and design].”

And while you can spend hundreds of thousands of dollars on a website, you needn’t to make it stand out. Most ecommerce solution providers offer attractive customizable templates as part of their hosting service. You can also find plenty of free or low-cost templates online that you or a designer can customize for a few thousand dollars (or less).

2. Provide helpful information on social media sites. A great way to attract people to your product or service is by “answering people’s questions and talking about your company and product [on sites like Quora],” says Dylan Osborn, founder and CEO,NiLi, a nightlife app. “Quora is great because it allows you to answer people’s questions related to what you are doing, so you can be an expert in the field.”

Similarly, join Twitter discussions and LinkedIn Groups that pertain to your industry, and provide thoughtful, helpful answers to questions.

To find out who and what to follow on Twitter, search for keywords, such as “your company name, your product or service’s name, and keywords related to your product or service and your competitor’s company and product names,” says Mark Thabit, CMO, Cision, a provider of PR, marketing and media relations software and services. Looking “for these keywords will allow you to identify potential leads, with the understanding that not every lead will convert into a client.”

Facebook groups are also a good place to find prospective customers.

“No matter your niche or vertical there is a Facebook group that you can contribute to,” says Bryan Clayton, CEO, GreenPal, a lawncare service provider. “We have found this tactic [joining in Facebook conversations and answering questions] to be very effective for our marketplace. We monitor local groups and neighborhood groups, and when anyone is asking for a recommendation on a lawncare service, we kindly let them know about the GreenPal community,” he adds. “We tracked [our] success, and 60 percent of the time we make a recommendation, people sign up for our service.”

3. Showcase your products on Pinterest and Instagram. “For companies selling products with a strong visual component, Pinterest is a huge opportunity,” says Leeyen Rogers, vice president, marketing, JotForm, an online form builder. “Pins should feature high-quality images with easy-to-read text. Optimize your pins’ reach by pinning them at peak times [times when your target audience is likely to be online],” she advises. “If you'd like to pin content like blog posts, make sure that the title is attention grabbing and representative of what the customer should expect to read about. Tips and advice are particularly popular on Pinterest.”

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

AI ethics: Designing for trust

As artificial intelligence (AI) becomes much more prevalent and increasingly a way of life, more questions are being asked than answered about the ethical implications of its adoption.

Katja Forbes

Founder and chief, sfyte

I live the best deals at LA Police Gear.

Tyrus Rechs

6 Ways to ramp up Social Media to Your Web Design

Read more

Its absolute over priced acquisition. The CEO, must be fired for this all cash transaction. Absolutely no justification for prospective P...

about_face

Analysts question long-term play of SAP's acquisition of Qualtrics

Read more

Very well written Nikhil! Indeed this is a big ticket investment, but the impact on brand, sales and employee motivation should make it w...

Yugal Sachdeva

Sport and sponsorship: The value of event sponsorship

Read more

As someone with both experience in marketing and working with UiPath both, I can say that I cannot wait to see more marketing processes u...

CiGen RPA

What robotic process automation can do for marketers

Read more

10 Business applications of virtual reality (VR) technologyhttps://www.sendiancreation...virtual reality

sendian creations

The new wave of VR applications

Read more

Latest Podcast

More podcasts

Sign in