7 simple, low-cost ways to acquire new customers

Experts in new business acquisition discuss the best places and ways to find prospective buyers for your products or services.

Even the most successful brands need new customers if they want to grow their business, or stay profitable. And while there are more places, and ways, than ever to find prospective customers, you can waste a lot of time and money by choosing the wrong customer acquisition strategy.

So what are some of the best, most cost-effective ways to attract shoppers to your products or services? Dozens of marketing and sales experts share their top seven low-cost strategies for new customer acquisition.

1. Have a great website. “It’s so important to have a good foundation [website] that is well branded, engaging and user friendly,” says Maciej Fita, managing director, Brandignity, a digital marketing agency. “Your website is typically the first and last thing people see connected to your business, and you have less than 5 seconds to really grasp their attention. Make it stand out [by having great content and design].”

And while you can spend hundreds of thousands of dollars on a website, you needn’t to make it stand out. Most ecommerce solution providers offer attractive customizable templates as part of their hosting service. You can also find plenty of free or low-cost templates online that you or a designer can customize for a few thousand dollars (or less).

2. Provide helpful information on social media sites. A great way to attract people to your product or service is by “answering people’s questions and talking about your company and product [on sites like Quora],” says Dylan Osborn, founder and CEO,NiLi, a nightlife app. “Quora is great because it allows you to answer people’s questions related to what you are doing, so you can be an expert in the field.”

Similarly, join Twitter discussions and LinkedIn Groups that pertain to your industry, and provide thoughtful, helpful answers to questions.

To find out who and what to follow on Twitter, search for keywords, such as “your company name, your product or service’s name, and keywords related to your product or service and your competitor’s company and product names,” says Mark Thabit, CMO, Cision, a provider of PR, marketing and media relations software and services. Looking “for these keywords will allow you to identify potential leads, with the understanding that not every lead will convert into a client.”

Facebook groups are also a good place to find prospective customers.

“No matter your niche or vertical there is a Facebook group that you can contribute to,” says Bryan Clayton, CEO, GreenPal, a lawncare service provider. “We have found this tactic [joining in Facebook conversations and answering questions] to be very effective for our marketplace. We monitor local groups and neighborhood groups, and when anyone is asking for a recommendation on a lawncare service, we kindly let them know about the GreenPal community,” he adds. “We tracked [our] success, and 60 percent of the time we make a recommendation, people sign up for our service.”

3. Showcase your products on Pinterest and Instagram. “For companies selling products with a strong visual component, Pinterest is a huge opportunity,” says Leeyen Rogers, vice president, marketing, JotForm, an online form builder. “Pins should feature high-quality images with easy-to-read text. Optimize your pins’ reach by pinning them at peak times [times when your target audience is likely to be online],” she advises. “If you'd like to pin content like blog posts, make sure that the title is attention grabbing and representative of what the customer should expect to read about. Tips and advice are particularly popular on Pinterest.”

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

4 creative skills that will be useful forever

In recent times, the clarion call from futurists, economists, marketers, educators and leaders the world over is one of slight panic, “The world is changing and you’re not ready for it!” And of course, they make a very good point.

Kieran Flanagan and Dan Gregory

Speakers, trainers, co-authors

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

3 ways to leverage the talents of your team to avoid disruption

​According to the World Economic Forum in its most recent The Future of Jobs report, the most important skills for the future are not technical, task-oriented skills, but higher-order skills such as creativity, social influence, active learning, and analytical thinking.

Gihan Perera

Futurist, leadership consultant

I thought this was what Salesforce Audience Studio (formerly Salesforce DMP) was supposed to do. How are a CDP and a DMP different? I'm c...

Tony Ahn

Salesforce announces customer data platform

Read more

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...

Heather

It’s time for marketers to rethink their approach to ‘loyalty’

Read more

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

Latest Podcast

More podcasts

Sign in