SAP unveils SaaS analytics platform

SAP Cloud for Analytics aims to redefine analytics by combining business intelligence, planning and predictive analytics into a SaaS offering built on the SAP HANA Cloud Platform.

SAP is aiming to redefine analytics with a new software as a service (SaaS) offering that rolls up business intelligence (BI), planning and predictive analytics into a single service built on the SAP HANA Cloud Platform.

"Really it's about simplifying access to a public cloud analytics experience that customers can trust," says Nic Smith, senior director of Marketing for Analytics at SAP.

SAP plans to embed SAP Cloud for Analytics with existing SAP solutions that can connect to cloud as well on-premises data, giving organizations a single service that will provide employees with the capability to track performance, analyze trends, predict and collaborate to make informed decisions and improve business outcomes.

SAP Cloud for Analytics is the next iteration of SAP Cloud for Planning, announced last year. It will replace that offering, which has been available since the beginning of the year, with the addition of BI capabilities. Smith says the BI capabilities — which will offer organizations reporting, visualization and storytelling capabilities — will be generally available in the fourth quarter of this year. Additional capabilities, including predictive analytics and governance, risk and compliance (GRC) will follow.

sap project orca predict

Predict.

sap project orca visualize

Visualize.

The power of the platform

"Whether you're in the boardroom or in front of a customer, there is a fit solution that will meet your needs," Smith says. "By bringing these capabilities together on a single platform, there's advantages those users can get — commonalities in collaboration and business process and workflow that can help bring these capabilities together."

sap project orca plan

Plan.

Live Oak Bank, one of the U.S.'s largest small business loan originators has been using the solution to help it make real-time decisions on forecasts and strategic initiatives.

"SAP Cloud for Analytics was transformational by allowing real-time updates to our plans, collaboration across the organization from within the app, advanced analytics and one-click visualization for our users," Stephen Hayes, analytics manager, Live Oak Bank, said in a statement today. "The end-user experience was well-received from our leadership team to our analysts."

sap project orca visualize

Visualize.

Analytics for everyone

By delivering SAP Cloud for Analytics in a fully scalable, multi-tenant environment, Smith says the price point will make the service accessible to companies of all sizes and even individuals. Smith says benefits of the solution include the following:

  • Unification of BI, planning, budgeting and predictive capabilities in a one-product experience that will be delivered via the cloud, providing agility.
  • Delivery of business outcomes with workflows that go from real-time insight to taking action, all within the application.
  • Access to all data from a multitude of sources, giving business users the capability to sample, wrangle, combine and blend data big and small, on-premises and in the cloud.
  • A trusted and scalable platform with a flexible and intuitive user interface designed for business users.
  • The capability for finance professionals and line of business analysts to build connected planning models, analyze data and collaborate in context.
  • The capability to spot market trends based on social media data analysis, allowing users to correlate trends to know how much inventory is required to meet anticipated demand.

The solution can be embedded in third-party apps as well as on SAP. For instance, SAP is collaborating with Google to embed, refresh and edit SAP Cloud for Analytics content directly in Google Docs and Google Sheets. Meanwhile, Daimler Trucks North America is using cloud analytics solutions from SAP to identify and track potential sales for dealers, crunch large volumes of data and visualize data for business users.

Fantasy football meets predictive analytics

Even the NFL is getting in on the action. It's using big data and analytics from SAP for fantasy football to provide recommendations to fans with a player comparison tool.

"The NFL looks forward to collaborating with SAP on the future vision for cloud analytics," Cory Mummery, vice president and general manager, NFL Now, NFL, said in a statement today. "The ability to provide powerful analytics capabilities from around the game will further enhance the fan experience in our fantasy football products."

While SAP saysSAP Cloud for Analytics will power the analytics applications of the future, Smith says that doesn't mean SAP will take its eyes off the ball when it comes to on-premise analytics solutions. SAP will continue to invest in its existing on-premise portfolio.

"There will be continued investment while we build the future for software as a service analytics," he says.

Follow Thor on Google+

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Blog Posts

Why if marketing is all you do, you’ll never be very good at it

OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”

Dane Smith

Behavioural science lead and regional consulting partner, Ogilvy

A leader’s role in rebuilding a culture of confidence

Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.

Michelle Gibbings

Workplace expert, author

Confused About Your Customers?​

​I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in