Online retailer launches the AisleOne mobile app, offering a virtual shopping experience to its customers
Online retailer, Aussie Farmers Direct, has unveiled a new virtual shopping app optimised for touchscreens that allows consumers to scroll and pick products off a virtual shelf.
The new AisleOne site gives consumers the ability to “stroll” through a virtual shop, click and pick products off the shelf to then take a closer look at, and then drag and drop into an online shopping trolley. The company claims its world-first virtual offering will shake up the shape of online shopping.
Aussie Farmers Direct CEO, Keith Louie, said it had looked to do away with search boxes, detailed product lists and text-based navigation and create a fresh touchscreen-based experience from the ground up. The new app aims to tap into the in-store layouts and product displays customers see in a physical store to improve the online experience.
“AisleOne has been designed so that someone with little or no computer experience can pick it up and start using it immediately,” he said. “Browsing through each virtual aisle is as easy as swiping left or right across the screen.”
AisleOne is Aussie Farmers Direct’s first digital marketing initiative, and the company said it was in talks several third parties about white-labelling the platform.
“When we started this business 10 years ago, we would never have dreamed we’d end up in the app business,” Louie said. “This is an important step in the evolution of Aussie farmers Direct, demonstrating that we’re a forward-thinking company that’s not only embracing change, but also leading the way in developing new and innovative solutions for our customers.”
The app has been launched on the Apple platform and is available via iTunes.
Aussie Farmers Direct launched as an online-only business providing Australian fresh food and now serves more than 100,000 customers nationally.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
