Think you're agile? You're probably wrong

Businesses worldwide are overestimating their ability to flexibly manage workloads or rapidly develop, test and launch new applications, leaving the poorly prepared to deal with competitive threats.

Businesses worldwide overestimate their agility and need to educate themselves on the benefits of platform-as-a-service (PaaS) offerings, according to the Oracle Cloud Agility study released today by Oracle.

"This study shows there is something of a disconnect between the respondents' perception of the business in general and the actual reality of their IT infrastructure," says Robert Shimp, group vice president, Oracle. "It says to me that they're not exploiting the full potential of the platform they probably already have. A lot more education is necessary."

While a majority of businesses believe they are agile, Shimp says Oracle's research found that many organizations cannot flexibly manage workloads or rapidly develop, test and launch new applications, leaving them poorly prepared to deal with competitive threats.

Oracle partnered with Opinium Research for the study, surveying 2,263 individuals from large enterprises around the globe, including Australia, Brazil, China, France, Germany, South Korea, Poland, the U.K. and U.S.

Globally, 64 percent of respondents consider their organization to be agile — able to quickly adjust to new business opportunities or iterate new products and services quickly — while a slightly greater percentage of U.S. respondents (66 percent) feel the same way.

Develop it, test it, launch it

Eighty-one percent of respondents believe the capability to rapidly develop, test and launch new business applications is important or critically important to the success of their business (though that number slipped to 76 percent in the U.S.). Twenty-nine percent of respondents believe the effective mobilization of applications and services is the most important factor in business success today when it comes to IT infrastructure.

Respondents also identified the agility of competitors as a competitive threat. Twenty-seven percent of respondents consider the ability of competitors to launch innovative customer services more rapidly as the top threat by businesses.

But while the study shows that businesses have a healthy respect for agility, their capacity for it is another story. Fifty-two percent of global respondents (and an equal percentage of U.S. respondents) say their business does not have an IT infrastructure capable of meeting competitive threats. In addition, 49 percent of respondents say they either cannot or do not know if they can shift workloads between public, private and hybrid clouds, or migrate on-premises applications to the cloud. Only 50 percent of respondents say they can develop, test and deploy new business applications for use on mobile devices within six months, with the percentage falling to just 30 percent that can do the same in a one-month timeframe.

"The respondents were from a wide range of business and technical skills," Shimp says. "If you have a line of business executive, a chief marketing officer or head of HR selecting a SaaS application, they may be very familiar with the line of business processes that those services offer, but they may be a lot less familiar with the platform and the capabilities the platform can provide. They may need an IT department to help them extend their capabilities. That's an education opportunity there."

And that's essential, Shimp says, because organizations aren't going to achieve competitive differentiation by subscribing to the same cloud services as all their competitors.

"What differentiates you is how you exploit all the capabilities of the platform," he says. "The survey shows there is a great opportunity to educate customers on how they can enrich their cloud with platform-as-a-service."

Knowing your PaaS

Most organizations still aren't fully aware of how PaaS can increase their operational agility, according to the survey results. Oracle found that only 32 percent of respondents say they fully understand what PaaS is (37 percent in the U.S.), while 29 percent admit they don't understand it at all. Of those that do believe they understand PaaS, only 31 percent cite reduced timeframes for application development as a main benefit. Instead, they cite less strategic benefits, like savings on the cost of internal IT infrastructure (47 percent).

"PaaS offerings ... have the ability to deliver unprecedented levels of business agility," Shimp says. "The key now is to demonstrate to businesses just how easy it is to integrate this critical cloud platform into their IT architectures. Yes, the cost savings delivered by PaaS are important, but of greater importance is its ability to help businesses reduce application development timeframes and more easily tailor and integrate third-party software-as-a-service apps into their business, allowing them to react better to customer demand."

Follow Thor on Google+

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Putting the ‘human element’ back in marketing

During the recent CMO Momentum conference, Paul Mitchell shared how marketing leaders can create cultures that deliver

Paul Mitchell

Managing director, The Human Enterprise

The rise and rise of voice search

In 1982, an AT&T employee by the name of Plotzke predicted the rise of voice: “In fact, it has been predicted that, by 1990, well over half the communications dollars spent by businesses will be for products and services that include voice technologies.

Michael Jenkins

Founder and director, Shout agency

Is design thinking the answer for the next generation of marketing?

The speed and pace of change will never be slower than we’re experiencing today. So in this era of unprecedented change, how can brands meet soaring consumer expectations, stay relevant and deliver differentiated and connected experiences?

Merryn Olifent

Senior consultant, G2 Innovation

https://uploads.disquscdn.c... [magic school bus] KID: where are we going today MS. FRIZZLE: the zoo KID: but last week we went to SPACE ...

Germain3161

Sephora Asia details its journey to data-driven decision making

Read more

DP Apparel bietet große Auswahl Audi Rennbekleidung in Deutschland zu den besten Angeboten. Das Geschäft bietet auch qualitativ hochwerti...

DP apparel

Audi Australia gets a new CMO

Read more

this is a really great news

Vincent Mouton

Mobile-first banking startup showcases fresh brand identity

Read more

Prozac is the brand name of fluoxetine, a prescription drug used to treat depression obsessive-compulsive disorder, and panic disorder. B...

jenson smith

CMO's top 8 martech stories for the week - 19 July 2018

Read more

I have been suffering from (HERPES) disease for the last two years and had constant pain, especially in my knees. During the first year, ...

Steven Kizzy

KPMG Australia appoints ex-Publicis leader as head of brand strategy

Read more

Latest Podcast

More podcasts

Sign in