Retargeting provider now offers Shopify merchants a one-click cart abandonment solution across desktop and mobile
AdRoll announced an integration with cloud-based commerce platform Shopify to provide e-commerce merchants the ability to retarget customers across devices within the Shopify platform.
By building a deep integration with Shopify, e-commerce businesses of all sizes will be able to implement advanced retargeting strategies with just a few clicks and help solve one of businesses' biggest e-commerce problems, shopping cart abandonment.
“We know that merchants are leaving money on the table by not retargeting their customers," AdRoll CMO, Adam Berke, said. "The data shows that of all those who abandon shopping carts, three quarters intend to complete their purchase at a later date. Our goal is to help all 175,000 Shopify merchants seamlessly implement the proven retargeting tactics that the largest retailers use to solve this problem.”
Once integrated, Shopify merchants can leverage their own customer data to run retargeting campaigns across the web, mobile, and social media, upload and test ad creative without ever leaving the Shopify platform and retarget customers from their email database. Mecharnce can also manage campaigns using auto-generated target segments and capture anonymised information via website traffic for cross-device attribution
“Shopping cart abandonment is still a huge challenge for online retailers and we’re committed to building out our network of partners to address it,” Shopify's head of App Store & third party developer ecosystem, Atlee Clark, said. “By working with AdRoll, we’re giving our merchants the tools and support they need in order to reclaim lost sales.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.
Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRdsfjhsd jfhskjdhfjsdhfkjhsfdjksdf...
Julia Suzi
Isentia takes reputation analysis mainstream
Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRsdfhsdkj fhksjdhf djfheowiruoiuweoirer...
Julia Suzi
5 fascinating facts about the CMO50 2019
Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRtkjrh kjewhrjhwejrhweoioruoiurew...
Julia Suzi
How Aquila is rebranding for the casual bloke
Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRdsfksdjf lkjsdlfjksdf
Julia Suzi
First pics: CMO50 2019 dinner - Slideshow - CMO Australia
https://www.google.com/sear...
Julia Suzi
CBA, NAB, Telstra sign on for AI ethics principles trial