Yahoo7 announces commercial launch of Tumblr

Australian brands can now leverage Tumblr's content creation and social sharing capabilities to help drive greater engagement

Tumblr CEO David Karp and Yahoo7 CEO Ed Harrison joining forces at their joint launch night in Sydney
Tumblr CEO David Karp and Yahoo7 CEO Ed Harrison joining forces at their joint launch night in Sydney

Yahoo7 announced the commercial launch of Tumblr in Australia and New Zealand, with Woolworths, Telstra, Monash University and Studio Canal already on board as launch partners.

Following the global acquisition of Tumblr by Yahoo Inc in 2013, Australian brands can now leverage the platform's content creation and social sharing capabilities to help drive greater customer engagement with different audiences. Brands can tell their story using Tumblr’s seven different post types, including videos, GIFs, images, audio and more.

"Millions of Aussies have already made Tumblr their home – sharing their voice, exploring their identities, passions, and fandoms. I’m so excited to finally have a team on the ground to support this community and bring Australia’s biggest brands into the fold," Tumblr's CEO and founder, David Karp, said.

Yahoo7 CEO, Ed Harrison, said the partnership gives Australian advertisers a new way to connect with audiences on Tumblr.

"We already have one of the largest networks in Australia and Tumblr will only strengthen this, offering advertisers even greater reach and access to younger, passionate, and engaged audiences,” he said. “Tumblr offers the best of two online worlds; combining the creative control of a traditional website with the active audience of a social platform. Tumblr's users are actively seeking out content that inspires and entertains them, opening the doors for brands to be more creative and tell their story in new and more authentic ways.”

Alongside launch partners, Yahoo7 will also be launching its own brands on Tumblr, with Home & Away, Yahoo7 Entertainment, Dancing with the Stars and 7News Raw showcasing new and exclusive content via dedicated Tumblr profiles.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...

Salvador Lopez

Gartner highlights four content marketing platform players as leaders

Read more

Blog Posts

​Why we need to look at the whole brand puzzle, not just play with the pieces

Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Sign in