New supersonic selfie campaign set to enhance customer engagement

Aussie Invader appoints Bam Creative to launch new interactive platform and digital campaign

Aussie Invader 5R appointed Perth-based creative digital marketing agency Bam Creative to create an interactive platform and campaign for their crowdfunding initiative, Supersonic Selfie. The Aussie Invader land speed record project led by Rosco McGlashan, launched the campaign as a way for enthusiasts around the world to support the team’s attempt to break the World Land Speed Record in 2016.

The Supersonic Selfie crowdfunding website will allow supporters to upload a selfie from their phone, tablet or device for as little as AU$20, in exchange for their photo to be vinyl wrapped on to the car. Bam Creative launched the website this week.

"We are honoured to help Rosco and the Aussie Invader team raise the funds they need to create history,” said Bam Creative's digital account manager, Urvin Seeburuth. “There have been more people to walk on the moon than have driven a car at 650mph. The success of this project will mark one of the greatest engineering achievements of our generation and those to come.”

Bam Creative's studio manager and director, Patima Tantiprasut, said the project is an exciting opportunity to embrace the intersection of technology, social media and community.

“In an age where 53% of Australians access the Internet more than five times a day, it’s the perfect landscape for an online campaign,” Tantiprasut said. “Also, who doesn’t love a good selfie?"

After the launch of the Supersonic Selfie website, Seeburuth and the Bam Creative team will continue to implement their digital strategy through a strategic multi-platform campaign, helping the Aussie Invader team achieve their goal of raising significant funds to get to the start line in late 2016 and hopefully bring the World Land Speed Record to Australia for the first time in history.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

What a great article. Thanks for sharing. Today Digital Marketing is the basic need for a business to survive. As online presence is very...

Ecomsolver Private Limited

Want to master digital transformation? Stop thinking about your own problems

Read more

Feeling grateful that customer led digital transformation could improve business and generate more business growth. Many companies are no...

Lilly Lawrence

How a customer-led digital transformation has helped this CMO generate $6m in incremental business

Read more

If a business games me happy than there is a higher chance I will go to them.

Martinez

The Iconic: becoming customer-focussed transformed our business

Read more

That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...

Natasha Kvitka

Using artificial intelligence to surprise your customers

Read more

Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...

Rohit

Digital advertising continues to dominate marketing budgets

Read more

Latest Podcast

More podcasts

Sign in