New supersonic selfie campaign set to enhance customer engagement

Aussie Invader appoints Bam Creative to launch new interactive platform and digital campaign

Aussie Invader 5R appointed Perth-based creative digital marketing agency Bam Creative to create an interactive platform and campaign for their crowdfunding initiative, Supersonic Selfie. The Aussie Invader land speed record project led by Rosco McGlashan, launched the campaign as a way for enthusiasts around the world to support the team’s attempt to break the World Land Speed Record in 2016.

The Supersonic Selfie crowdfunding website will allow supporters to upload a selfie from their phone, tablet or device for as little as AU$20, in exchange for their photo to be vinyl wrapped on to the car. Bam Creative launched the website this week.

"We are honoured to help Rosco and the Aussie Invader team raise the funds they need to create history,” said Bam Creative's digital account manager, Urvin Seeburuth. “There have been more people to walk on the moon than have driven a car at 650mph. The success of this project will mark one of the greatest engineering achievements of our generation and those to come.”

Bam Creative's studio manager and director, Patima Tantiprasut, said the project is an exciting opportunity to embrace the intersection of technology, social media and community.

“In an age where 53% of Australians access the Internet more than five times a day, it’s the perfect landscape for an online campaign,” Tantiprasut said. “Also, who doesn’t love a good selfie?"

After the launch of the Supersonic Selfie website, Seeburuth and the Bam Creative team will continue to implement their digital strategy through a strategic multi-platform campaign, helping the Aussie Invader team achieve their goal of raising significant funds to get to the start line in late 2016 and hopefully bring the World Land Speed Record to Australia for the first time in history.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRdsfjhsd jfhskjdhfjsdhfkjhsfdjksdf...

Julia Suzi

Isentia takes reputation analysis mainstream

Read more

Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRsdfhsdkj fhksjdhf djfheowiruoiuweoirer...

Julia Suzi

5 fascinating facts about the CMO50 2019

Read more

Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRtkjrh kjewhrjhwejrhweoioruoiurew...

Julia Suzi

How Aquila is rebranding for the casual bloke

Read more

Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRdsfksdjf lkjsdlfjksdf

Julia Suzi

First pics: CMO50 2019 dinner - Slideshow - CMO Australia

Read more

https://www.google.com/sear...

Julia Suzi

CBA, NAB, Telstra sign on for AI ethics principles trial

Read more

Latest Podcast

More podcasts

Sign in