Tripadvisor partners with Langham Hosptility Group to enhance customer experience

Langham Hospitality Group set to add its hotel inventory to TripAdvisor's instant booking platform

TripAdvisor announced a partnership with Langham Hospitality Group to add its hotel inventory to its instant booking platform. Travelers will soon be able to book Langham hotels without leaving the TripAdvisor site experience.

“We are excited to join TripAdvisor’s new instant booking distribution channel,” said global director of e-commerce for Langham Hospitality Group, Nick Cohen. “It gives our customers the opportunity to make a seamless reservation on TripAdvisor, powered by our own direct inventory. Our partnership with TripAdvisor is focused on providing guests with the ideal set of options as they research and book their trip.”

TripAdvisor first launched its instant booking platform to U.S. consumers in June 2014, with a phased roll out to other international markets, including Australia and New Zealand, expected over time.

More recently, TripAdvisor has actively employed personalisation and gamification techniques to attract and retain visitors to its travel recommendation website, and constantly tweaks its website and mobile app, testing new ideas to better engage customers.

“Our partnership with Langham Hospitality Group is another milestone in our expansion of the breadth of trusted hotel brands bookable through TripAdvisor instant booking,” added Tripadvisor's senior vice president of global sales, Robin Ingle.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Undoubtedly, Robotic Process Automation enables marketing teams to accomplish repetitive tasks with fewer resources at a great accuracy.

Raj

What marketers need to know about robotic process automation

Read more

who wants to date me I am 9 years old and i am a boy

Jeremy Hawkins

Sink a sub gaming experience signals Subway's renewed brand push

Read more

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

Blog Posts

Attention marketers, it’s the small things that make a big difference

Marketers spend their careers searching for the formula that can improve the bottom line for their brands. Most new marketers also come into a role and feel like they need to put their own stamp on things.

Peter Pynta

CEO APAC, Neuro-Insight

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in