Tripadvisor partners with Langham Hosptility Group to enhance customer experience

Langham Hospitality Group set to add its hotel inventory to TripAdvisor's instant booking platform

TripAdvisor announced a partnership with Langham Hospitality Group to add its hotel inventory to its instant booking platform. Travelers will soon be able to book Langham hotels without leaving the TripAdvisor site experience.

“We are excited to join TripAdvisor’s new instant booking distribution channel,” said global director of e-commerce for Langham Hospitality Group, Nick Cohen. “It gives our customers the opportunity to make a seamless reservation on TripAdvisor, powered by our own direct inventory. Our partnership with TripAdvisor is focused on providing guests with the ideal set of options as they research and book their trip.”

TripAdvisor first launched its instant booking platform to U.S. consumers in June 2014, with a phased roll out to other international markets, including Australia and New Zealand, expected over time.

More recently, TripAdvisor has actively employed personalisation and gamification techniques to attract and retain visitors to its travel recommendation website, and constantly tweaks its website and mobile app, testing new ideas to better engage customers.

“Our partnership with Langham Hospitality Group is another milestone in our expansion of the breadth of trusted hotel brands bookable through TripAdvisor instant booking,” added Tripadvisor's senior vice president of global sales, Robin Ingle.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Marin Software’s digital marketing solution as a short way of streamlining and finding a scalable solution...

Al Drazhev

How BizCover is boosting search advertising success

Read more

It is really inspiring to see that medial psychology & machines are going hand in hand to innovate new things and even are improving ...

CBT Professionals

How psychology is shaping better machine learning

Read more

Anything is achievable when you talk the talk .. good luck

Mo Al Hooti

Data Creative crowns Matt Bates as new CMO

Read more

Great hire and good luck Andrew. I am sure you'll do a fabulous jobRob

Rob

Amaysim marketing and commercial chief joins property tech investment startup

Read more

I need to be reborn before i can grow up & become a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

Latest Podcast

More podcasts

Sign in