iiNet launches interactive social post at Perth Arena

Perth Arena founding partner iiNet seeks to drive audience engagement with new Social Post

iinet launches new social media post at Perth Arena
iinet launches new social media post at Perth Arena

iiNet has launched a new permanent installation at the venue, the iiNet Social Post deliver a digitally innovative brand experience for patrons attending events at Perth Arena.

Standing at 4.6m tall, the iiNet Social Post is an interactive column equipped with 8 x 55 inch NEC commercial-grade LCD displays as well as 2 x 32 inch LCD touch screens. The column features 3D animations and a tailored social media feed with artist and fan posts powered by Australian technology company, Stackla.

The Stackla feed will allow fans to engage with the column via their mobile phones, watching as their own Twitter and Instagram posts upload to the column using the hashtag #iiNetSuperFan. The best photo will become the iiNet Super Fan of the Month and win a $300 Ticketek voucher. An interactive event poll will also run on the column’s touch screens where fans can have their say and have the chance to win monthly prizes.

iiNet marketing manager, Alicia Phillis, said the internet service provider is thrilled to be behind the Australia-first innovation, worked closely with local suppliers including Gettin Hectic, Marketforce, Staccato and Kingman Visual to bring the concept to life.

“The iiNet Social Post delivers an enhanced experience for visitors to Perth Arena by allowing fans to proudly share their excitement and magic moments," she said. "As leaders in customer service and innovation, it’s the perfect demonstration of bringing together what we do best to benefit local entertainment fans.”

Perth Arena General Manager Michael Scott said this innovative permanent installation demonstrates how the venue continues to lead the way in championing the fan first experience.

“The iiNet Social Post is a perfect fit for our venue and will provide a unique opportunity for fans to engage on an even greater level with the diverse range of events here,” he said. “Perth Arena was the first public venue in Australia built with digital technology in mind and our partnership with iiNet allows us to continue to remain a leader in this space.”

Perth Arena opened with an unprecedented level of informative and engaging technology, including a 360 screen digital network that the venue’s founding partners have access to for targeted consumer messaging.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

I read you post full. It's really good .

Yusuf

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Promotion is difficult. You should be able to do it. Sometimes it turns out bad, and when you turn to professionals, it turns out well - ...

Jordan Samuil

Village Roadshow partners with Lion for pourage rights and promotional partnership

Read more

This is very good news for Australian SMEs as ActiveCampaign is an very powerful marketing automation / email marketing tool that costs a...

Lawrence

SMB marketing automation provider sets up Asia Pac HQ in Sydney

Read more

Completely agree! For the best commercial properties in Mumbai, visit our website - Jagaha!

Gizelle

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Carisoprodol is used for treatment of pain.so it has some amount of drug use it carefully . Get its complete usage and prescription from ...

jensons henry

CMO profile: The strategy behind Cash Converters brand and customer experience reboot

Read more

Latest Podcast

More podcasts

Sign in