iiNet launches interactive social post at Perth Arena

Perth Arena founding partner iiNet seeks to drive audience engagement with new Social Post

iinet launches new social media post at Perth Arena
iinet launches new social media post at Perth Arena

iiNet has launched a new permanent installation at the venue, the iiNet Social Post deliver a digitally innovative brand experience for patrons attending events at Perth Arena.

Standing at 4.6m tall, the iiNet Social Post is an interactive column equipped with 8 x 55 inch NEC commercial-grade LCD displays as well as 2 x 32 inch LCD touch screens. The column features 3D animations and a tailored social media feed with artist and fan posts powered by Australian technology company, Stackla.

The Stackla feed will allow fans to engage with the column via their mobile phones, watching as their own Twitter and Instagram posts upload to the column using the hashtag #iiNetSuperFan. The best photo will become the iiNet Super Fan of the Month and win a $300 Ticketek voucher. An interactive event poll will also run on the column’s touch screens where fans can have their say and have the chance to win monthly prizes.

iiNet marketing manager, Alicia Phillis, said the internet service provider is thrilled to be behind the Australia-first innovation, worked closely with local suppliers including Gettin Hectic, Marketforce, Staccato and Kingman Visual to bring the concept to life.

“The iiNet Social Post delivers an enhanced experience for visitors to Perth Arena by allowing fans to proudly share their excitement and magic moments," she said. "As leaders in customer service and innovation, it’s the perfect demonstration of bringing together what we do best to benefit local entertainment fans.”

Perth Arena General Manager Michael Scott said this innovative permanent installation demonstrates how the venue continues to lead the way in championing the fan first experience.

“The iiNet Social Post is a perfect fit for our venue and will provide a unique opportunity for fans to engage on an even greater level with the diverse range of events here,” he said. “Perth Arena was the first public venue in Australia built with digital technology in mind and our partnership with iiNet allows us to continue to remain a leader in this space.”

Perth Arena opened with an unprecedented level of informative and engaging technology, including a 360 screen digital network that the venue’s founding partners have access to for targeted consumer messaging.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Fear not: It's only a robot

Every time I pass through the automated border controls at the Sydney airport I walk away with a feeling of exasperation on the one hand and relief on the other. Exasperation, because the face recognition technology inevitably always fails to recognise me. Relief, because we seem to be safely years away from the Orwellian reality of states controlling every aspect of our lives; something the media is keenly warning us against each day.

Dan Kalinski

CEO, iProspect Australia and New Zealand

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

I worked at Momentum when the transformation started way back in 2013 (not 2015 as stated in the article). It was a painfully slow and co...

Jay

How Momentum Energy has transformed its entire business to be customer-led

Read more

Another buzzword thoughtlessly latched onto, without any thought for the implications on the organisations that have to lumber through th...

Tired

Rolling out agile marketing at Deakin

Read more

Useful., also don’t miss out on these 5 features of Adobe Experience Cloud - Visit here > http://www.softcrylic.com/b...

Sunil Joseph

Adobe debuts Advertising Cloud, Experience Cloud

Read more

the systems that run these things are teachable just like a car, theres stuff still yet to come out to bring up the automation grade, b...

Magnus Robert Carl Wootton

Fear not: It's only a robot - Big data delivery - CMO Australia

Read more

Marin Software’s digital marketing solution as a short way of streamlining and finding a scalable solution...

Al Drazhev

How BizCover is boosting search advertising success

Read more

Latest Podcast

More podcasts

Sign in