Perth Arena founding partner iiNet seeks to drive audience engagement with new Social Post
iiNet has launched a new permanent installation at the venue, the iiNet Social Post deliver a digitally innovative brand experience for patrons attending events at Perth Arena.
Standing at 4.6m tall, the iiNet Social Post is an interactive column equipped with 8 x 55 inch NEC commercial-grade LCD displays as well as 2 x 32 inch LCD touch screens. The column features 3D animations and a tailored social media feed with artist and fan posts powered by Australian technology company, Stackla.
The Stackla feed will allow fans to engage with the column via their mobile phones, watching as their own Twitter and Instagram posts upload to the column using the hashtag #iiNetSuperFan. The best photo will become the iiNet Super Fan of the Month and win a $300 Ticketek voucher. An interactive event poll will also run on the column’s touch screens where fans can have their say and have the chance to win monthly prizes.
iiNet marketing manager, Alicia Phillis, said the internet service provider is thrilled to be behind the Australia-first innovation, worked closely with local suppliers including Gettin Hectic, Marketforce, Staccato and Kingman Visual to bring the concept to life.
“The iiNet Social Post delivers an enhanced experience for visitors to Perth Arena by allowing fans to proudly share their excitement and magic moments," she said. "As leaders in customer service and innovation, it’s the perfect demonstration of bringing together what we do best to benefit local entertainment fans.”
Perth Arena General Manager Michael Scott said this innovative permanent installation demonstrates how the venue continues to lead the way in championing the fan first experience.
“The iiNet Social Post is a perfect fit for our venue and will provide a unique opportunity for fans to engage on an even greater level with the diverse range of events here,” he said. “Perth Arena was the first public venue in Australia built with digital technology in mind and our partnership with iiNet allows us to continue to remain a leader in this space.”
Perth Arena opened with an unprecedented level of informative and engaging technology, including a 360 screen digital network that the venue’s founding partners have access to for targeted consumer messaging.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?
Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.
Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.
In Episode 10 of this new podcast series, BrandHook MD, Pip Stocks, talks with Country Road GM of brand and customer experience, Col Kennedy, about how brands enabling teams to support the customer no matter what they want to achieve is vital to the engagement equation.
Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...
Srialto
The rise of online retail marketplaces and what they mean for brands
Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants
Fab Capodicasa
What it's taking for Edible Blooms to grow a stronger personalisation strategy
Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...
Jason Smith
Australia Post earmarks $20m for Australian ecommerce innovation investment
For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...
Janice Morgan
7 ways to run your marketing department like a software startup
Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...
GreatDayTo
Why Aussie Home Loans is embracing digital transformation