Tourism NT launches Astronomeet social media campaign

The astronomy-focused social media summit set for the Red Centre targets Instagram audient engagement

Image (c) Matt Donovan from itsworthashot.com
Image (c) Matt Donovan from itsworthashot.com

Tourism NT launched its latest social media campaign 'Astronomeet,' an astronomical social media summit in the Red Centre, targeting key Instagram influencers to drive engagement.

Astronomeet will see three of Australia’s top Instagrammers Luke Tscharke, Matt Donovan and Paul Fleming, alongside budding photographers, shoot the skies above Central Australia to celebrate the tourism destination.

The campaign will also incorporate a public Instameet for local photographers to have their work featured on Tourism NT’s Instagram channel. Local influencers will participate in astro-photography workshops and put their skills to the test during evening stargazing events.

“The campaign was developed to strategically align with curating content that generates the greatest engagement on our social media channels," Astronomeet and Tourism NT spokesperson, Cory Gale, said.

"By partnering with niche, high profile social media influencers, we’re giving our audience content that they want. Our aim is to position stargazing as a key outback experience via astrophotography, and showcase the NT as a destination with unique, world-class events that create new and additional reasons to visit.”

Tourism NT’s Astronomeet campaign follows the success of its six-day Hypermeet event in March this year. The Hypermeet saw prominent Instagrammers Matt and Mia Glastonbury, along with Matthew Vandeputte, use timelapse and hyperlapse techniques to promote the Red Centre’s most iconic attractions to their combined following of more than 226,000 Instagram fans and 1.3 million Google Plus followers.

Tourism NT’s Astronomeet is part of a broader campaign encouraging travelers to ‘come for the stars and stay for a Red Centre adventure.’

Timed to coincide with the new moon phase of the lunar cycle – the best time for stargazing – the participating Instagrammers will kick off a five-day astro-exploration of Uluru, Kata Tjuta and Mt Conner on 12 August 2015.

“The Astronomeet offers one more proof point to visit the NT for the 36 percent of Australians who are intending to visit the region, but are yet to book, or for past visitors to come back and see it from a different perspective,” Gale added.

The summit will take place as part of a range of NT stellar-themed experiences – including Uluru Astronomy Weekend from 14 to 16 August.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Can marketers trust agencies again?

Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.

Nic Halley

Founder and managing director, Mindbox

Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...

Srialto

The rise of online retail marketplaces and what they mean for brands

Read more

Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants

Fab Capodicasa

What it's taking for Edible Blooms to grow a stronger personalisation strategy

Read more

Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...

Jason Smith

Australia Post earmarks $20m for Australian ecommerce innovation investment

Read more

For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...

Janice Morgan

7 ways to run your marketing department like a software startup

Read more

Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...

GreatDayTo

Why Aussie Home Loans is embracing digital transformation

Read more

Latest Podcast

More podcasts

Sign in