Tourism NT launches Astronomeet social media campaign

The astronomy-focused social media summit set for the Red Centre targets Instagram audient engagement

Image (c) Matt Donovan from itsworthashot.com
Image (c) Matt Donovan from itsworthashot.com

Tourism NT launched its latest social media campaign 'Astronomeet,' an astronomical social media summit in the Red Centre, targeting key Instagram influencers to drive engagement.

Astronomeet will see three of Australia’s top Instagrammers Luke Tscharke, Matt Donovan and Paul Fleming, alongside budding photographers, shoot the skies above Central Australia to celebrate the tourism destination.

The campaign will also incorporate a public Instameet for local photographers to have their work featured on Tourism NT’s Instagram channel. Local influencers will participate in astro-photography workshops and put their skills to the test during evening stargazing events.

“The campaign was developed to strategically align with curating content that generates the greatest engagement on our social media channels," Astronomeet and Tourism NT spokesperson, Cory Gale, said.

"By partnering with niche, high profile social media influencers, we’re giving our audience content that they want. Our aim is to position stargazing as a key outback experience via astrophotography, and showcase the NT as a destination with unique, world-class events that create new and additional reasons to visit.”

Tourism NT’s Astronomeet campaign follows the success of its six-day Hypermeet event in March this year. The Hypermeet saw prominent Instagrammers Matt and Mia Glastonbury, along with Matthew Vandeputte, use timelapse and hyperlapse techniques to promote the Red Centre’s most iconic attractions to their combined following of more than 226,000 Instagram fans and 1.3 million Google Plus followers.

Tourism NT’s Astronomeet is part of a broader campaign encouraging travelers to ‘come for the stars and stay for a Red Centre adventure.’

Timed to coincide with the new moon phase of the lunar cycle – the best time for stargazing – the participating Instagrammers will kick off a five-day astro-exploration of Uluru, Kata Tjuta and Mt Conner on 12 August 2015.

“The Astronomeet offers one more proof point to visit the NT for the 36 percent of Australians who are intending to visit the region, but are yet to book, or for past visitors to come back and see it from a different perspective,” Gale added.

The summit will take place as part of a range of NT stellar-themed experiences – including Uluru Astronomy Weekend from 14 to 16 August.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in