HubSpot fires CMO, sanctions CEO over business ethics breach

Inbound marketing platform vendor appoints its VP of marketing as new CMO

HubSpot has fired its chief marketing officer, Mike Volpe, and sanctioned its chairman and CEO, Brian Halligan, after revelations of alleged violations against the company’s code of ethics.

In a statement, the inbound marketing platform vendor said Volpe had been terminated after he attempted “to procure a draft manuscript of a book involving the company”, violating its code of business conduct and ethics. The decision was made after an independent review overseen by the board as well as by outside counsel.

Volpe had been with HubSpot since 2007 and was its fifth employee.

HubSpot also stated that vice-president of content, Joe Chernov, resigned before the company was able to determine whether he should also be fired for similar violations. The company said it has since notified legal authorities about the matter.

It is unclear exactly what the book is about, however several media agencies point out former HubSpot employee, Dan Lyons, is currently working on a book about his time at the vendor called Disrupted: My MisAdventure in a Startup Bubble.

The company also revealed its chairman and CEO, Brian Halligan, had been sanctioned by the board for failing to report the actions of Volpe and Chernov in a timely manner. Despite this, lead independent director, Lorrie Norrington, said the board continued to support Halligan’s position in the business.

“While we wish Brian had reported promptly, we are confident as a board in his ability to lead HubSpot and our outstanding team of dedicated employees going forward,” she said in a statement. “We are disappointed by the actions of Mike and Joe. Our board and HubSpot took these matters seriously and acted swiftly and thoroughly once learning of this through an internal report.”

HubSpot has now appointed Kipp Bodnar as its new CMO, effective immediately. Bodnar has been VP of marketing at the vendor for the past two years and joining the business in 2010. Prior to that, he worked for a marketing agency, and he’s also authored a book, The B2B Social Media Book: becoming a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email and More.

Alongside his work at HubSpot, Bodnar is a marketing advisor to several SaaS companies including SimpleMeasured, InsightSquared and Guidebook. He now reports to president and COO, JD Sherman.

“Kipp is an industry recognised expert in inbound marketing, a great leader and has been instrumental in the growth of HubSpot’s marketing team,” Sherman said. “In his new role, Kipp will help us build on our success as a leading inbound marketing and sales platform, as we continue to meet the needs of our customers and execute on our strategies to deliver enhanced shareholder value.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

I need to be reborn before i can grow up & become a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

I hope The Block, will continue for many many more seasons.When i die, & grow up, I want yo come back as a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

Sounds a bit confusing, but also like there're quite a few benefits. So, it's a good idea to link it with crm and marketing automation? D...

Kirsten

To DMP or not to DMP? - Marketing automation - CMO Australia

Read more

cc

Marjorie Campbell

Talk to me, Facebook! Social net buys speech recognition company

Read more

This would have the be the worst company to ever use. They never get back to you, they over promise and under deliver and when you questi...

Samantha Colbert

Aussie entrepreneur Nick Bell sells WME Group to Melbourne IT

Read more

Latest Podcast

More podcasts

Sign in