HubSpot fires CMO, sanctions CEO over business ethics breach

Inbound marketing platform vendor appoints its VP of marketing as new CMO

HubSpot has fired its chief marketing officer, Mike Volpe, and sanctioned its chairman and CEO, Brian Halligan, after revelations of alleged violations against the company’s code of ethics.

In a statement, the inbound marketing platform vendor said Volpe had been terminated after he attempted “to procure a draft manuscript of a book involving the company”, violating its code of business conduct and ethics. The decision was made after an independent review overseen by the board as well as by outside counsel.

Volpe had been with HubSpot since 2007 and was its fifth employee.

HubSpot also stated that vice-president of content, Joe Chernov, resigned before the company was able to determine whether he should also be fired for similar violations. The company said it has since notified legal authorities about the matter.

It is unclear exactly what the book is about, however several media agencies point out former HubSpot employee, Dan Lyons, is currently working on a book about his time at the vendor called Disrupted: My MisAdventure in a Startup Bubble.

The company also revealed its chairman and CEO, Brian Halligan, had been sanctioned by the board for failing to report the actions of Volpe and Chernov in a timely manner. Despite this, lead independent director, Lorrie Norrington, said the board continued to support Halligan’s position in the business.

“While we wish Brian had reported promptly, we are confident as a board in his ability to lead HubSpot and our outstanding team of dedicated employees going forward,” she said in a statement. “We are disappointed by the actions of Mike and Joe. Our board and HubSpot took these matters seriously and acted swiftly and thoroughly once learning of this through an internal report.”

HubSpot has now appointed Kipp Bodnar as its new CMO, effective immediately. Bodnar has been VP of marketing at the vendor for the past two years and joining the business in 2010. Prior to that, he worked for a marketing agency, and he’s also authored a book, The B2B Social Media Book: becoming a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email and More.

Alongside his work at HubSpot, Bodnar is a marketing advisor to several SaaS companies including SimpleMeasured, InsightSquared and Guidebook. He now reports to president and COO, JD Sherman.

“Kipp is an industry recognised expert in inbound marketing, a great leader and has been instrumental in the growth of HubSpot’s marketing team,” Sherman said. “In his new role, Kipp will help us build on our success as a leading inbound marketing and sales platform, as we continue to meet the needs of our customers and execute on our strategies to deliver enhanced shareholder value.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

3 ways to leverage the talents of your team to avoid disruption

​According to the World Economic Forum in its most recent The Future of Jobs report, the most important skills for the future are not technical, task-oriented skills, but higher-order skills such as creativity, social influence, active learning, and analytical thinking.

Gihan Perera

Futurist, leadership consultant

CMOs, it’s time to stop squandering customer attention

Businesses continue to highly value the attention they buy through paid media, yet at the same time, many continue to disregard and under-value opportunities to connect with customers using their owned media.

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...

Heather

It’s time for marketers to rethink their approach to ‘loyalty’

Read more

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in