HubSpot fires CMO, sanctions CEO over business ethics breach

Inbound marketing platform vendor appoints its VP of marketing as new CMO

HubSpot has fired its chief marketing officer, Mike Volpe, and sanctioned its chairman and CEO, Brian Halligan, after revelations of alleged violations against the company’s code of ethics.

In a statement, the inbound marketing platform vendor said Volpe had been terminated after he attempted “to procure a draft manuscript of a book involving the company”, violating its code of business conduct and ethics. The decision was made after an independent review overseen by the board as well as by outside counsel.

Volpe had been with HubSpot since 2007 and was its fifth employee.

HubSpot also stated that vice-president of content, Joe Chernov, resigned before the company was able to determine whether he should also be fired for similar violations. The company said it has since notified legal authorities about the matter.

It is unclear exactly what the book is about, however several media agencies point out former HubSpot employee, Dan Lyons, is currently working on a book about his time at the vendor called Disrupted: My MisAdventure in a Startup Bubble.

The company also revealed its chairman and CEO, Brian Halligan, had been sanctioned by the board for failing to report the actions of Volpe and Chernov in a timely manner. Despite this, lead independent director, Lorrie Norrington, said the board continued to support Halligan’s position in the business.

“While we wish Brian had reported promptly, we are confident as a board in his ability to lead HubSpot and our outstanding team of dedicated employees going forward,” she said in a statement. “We are disappointed by the actions of Mike and Joe. Our board and HubSpot took these matters seriously and acted swiftly and thoroughly once learning of this through an internal report.”

HubSpot has now appointed Kipp Bodnar as its new CMO, effective immediately. Bodnar has been VP of marketing at the vendor for the past two years and joining the business in 2010. Prior to that, he worked for a marketing agency, and he’s also authored a book, The B2B Social Media Book: becoming a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email and More.

Alongside his work at HubSpot, Bodnar is a marketing advisor to several SaaS companies including SimpleMeasured, InsightSquared and Guidebook. He now reports to president and COO, JD Sherman.

“Kipp is an industry recognised expert in inbound marketing, a great leader and has been instrumental in the growth of HubSpot’s marketing team,” Sherman said. “In his new role, Kipp will help us build on our success as a leading inbound marketing and sales platform, as we continue to meet the needs of our customers and execute on our strategies to deliver enhanced shareholder value.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Natural born leaders

Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.

Jean-Luc Ambrosi

Author, marketer

Interesting article but what about the employees? There needs to be access to quick cash for everyone involved lest we have yet another '...

Joel Pencer

Suncorp outlines customer investments, digitisation as key to business improvement

Read more

Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

It is an accepted fact that in the present times the mass makes use of digital marketing more often and are more and more enlightened wit...

Digital Marketing Course in Ja

Why RMIT is partnering with Adobe for digital marketing learning

Read more

If men were really the dominating brutes that feminist make them out to be ,then women really would be second class citizens. Without th...

aaron

Analysis: Gillette's latest ad only proves why brands standing for positive change is vital

Read more

Latest Podcast

More podcasts

Sign in