LGsuper appoints new chief digital officer

Brett Barber set to take on the super fund's IT and marketing divisions.

LGsuper's newly appointed Chief Digital Officer Brett Barner
LGsuper's newly appointed Chief Digital Officer Brett Barner

LGsuper has appointed Brett Barber to the newly-created role of chief digital officer as part of the super fund’s ongoing strategic digital transformation. In the role, Barber will be responsible for LGsuper’s IT and marketing divisions.

Barber brings 20 years’ combined IT, marketing and business development experience to the Super Fund, having previously worked with AMP Limited, SingTel Optus, Suncorp-Metway, Allianz, Credit Union Australia and Dingu Blue. Barber specialises in digital customer solutions, software development, social media, core banking, telecommunications and digital transformation projects.

LGsuper CEO, David Todd, said the new appointment recognises that IT-driven innovation would help the fund drive additional member value.

“Technology will play an increasing role in the ever-changing superannuation landscape by driving operational efficiencies and member engagement," he said. "In creating this role, we are also cognisant of how IT and marketing functions can work more closely together to achieve these goals."

Todd said apart from streamlining the super fund's current digital platforms, Brett will also play a crucial role in identifying new technology-driven products and services that will deliver value to LGsuper's members.

“It’s fitting that as LGsuper celebrates its 50th anniversary this year that we further embrace digital transformation and in doing so lay the foundation for many more decades of successful, meber-focused operation,” he added.

To better align management roles and responsibilities, other executive titles have changed at the fund, with Ian Harcla as chief risk officer and deputy CEO, Tim Willmington as chief operating officer and Peter Gamin as chief financial officer. Barber will report directly to the CEO.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Can marketers trust agencies again?

Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.

Nic Halley

Founder and managing director, Mindbox

Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...

Srialto

The rise of online retail marketplaces and what they mean for brands

Read more

Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants

Fab Capodicasa

What it's taking for Edible Blooms to grow a stronger personalisation strategy

Read more

Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...

Jason Smith

Australia Post earmarks $20m for Australian ecommerce innovation investment

Read more

For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...

Janice Morgan

7 ways to run your marketing department like a software startup

Read more

Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...

GreatDayTo

Why Aussie Home Loans is embracing digital transformation

Read more

Latest Podcast

More podcasts

Sign in