LGsuper appoints new chief digital officer

Brett Barber set to take on the super fund's IT and marketing divisions.

LGsuper's newly appointed Chief Digital Officer Brett Barner
LGsuper's newly appointed Chief Digital Officer Brett Barner

LGsuper has appointed Brett Barber to the newly-created role of chief digital officer as part of the super fund’s ongoing strategic digital transformation. In the role, Barber will be responsible for LGsuper’s IT and marketing divisions.

Barber brings 20 years’ combined IT, marketing and business development experience to the Super Fund, having previously worked with AMP Limited, SingTel Optus, Suncorp-Metway, Allianz, Credit Union Australia and Dingu Blue. Barber specialises in digital customer solutions, software development, social media, core banking, telecommunications and digital transformation projects.

LGsuper CEO, David Todd, said the new appointment recognises that IT-driven innovation would help the fund drive additional member value.

“Technology will play an increasing role in the ever-changing superannuation landscape by driving operational efficiencies and member engagement," he said. "In creating this role, we are also cognisant of how IT and marketing functions can work more closely together to achieve these goals."

Todd said apart from streamlining the super fund's current digital platforms, Brett will also play a crucial role in identifying new technology-driven products and services that will deliver value to LGsuper's members.

“It’s fitting that as LGsuper celebrates its 50th anniversary this year that we further embrace digital transformation and in doing so lay the foundation for many more decades of successful, meber-focused operation,” he added.

To better align management roles and responsibilities, other executive titles have changed at the fund, with Ian Harcla as chief risk officer and deputy CEO, Tim Willmington as chief operating officer and Peter Gamin as chief financial officer. Barber will report directly to the CEO.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

https://bit.ly/2t5z6fIView this brilliant service and then apply in your product marketing which will increase your sell ..

Sujay Patel

Why Gartner thinks brands are too uptight about strategy

Read more

The things who have mentioned are very convincing and will certainly work.

Lunna Walker

Xero evolves to fit a changing marketplace

Read more

The use of the virtual reality and the additional reality in marketing are only the first steps to the unlimited possibilities. When you ...

Viri VR

Treasury Wine Estates ramps up consumer engagement with augmented reality app portfolio

Read more

Personally, I know about using virtual reality in VR games or when watching movies. I live in Melbourne and often visit a club - https://...

Rafe Frost

3 brand new virtual reality experiences in action

Read more

Infographics are quick and easy to understand! Pictures indeed speak better than words. SEO in Mumbai

Tanushree

Image intelligence:10 must-see infographics for marketers

Read more

Latest Podcast

More podcasts

Sign in