LGsuper appoints new chief digital officer

Brett Barber set to take on the super fund's IT and marketing divisions.

LGsuper's newly appointed Chief Digital Officer Brett Barner
LGsuper's newly appointed Chief Digital Officer Brett Barner

LGsuper has appointed Brett Barber to the newly-created role of chief digital officer as part of the super fund’s ongoing strategic digital transformation. In the role, Barber will be responsible for LGsuper’s IT and marketing divisions.

Barber brings 20 years’ combined IT, marketing and business development experience to the Super Fund, having previously worked with AMP Limited, SingTel Optus, Suncorp-Metway, Allianz, Credit Union Australia and Dingu Blue. Barber specialises in digital customer solutions, software development, social media, core banking, telecommunications and digital transformation projects.

LGsuper CEO, David Todd, said the new appointment recognises that IT-driven innovation would help the fund drive additional member value.

“Technology will play an increasing role in the ever-changing superannuation landscape by driving operational efficiencies and member engagement," he said. "In creating this role, we are also cognisant of how IT and marketing functions can work more closely together to achieve these goals."

Todd said apart from streamlining the super fund's current digital platforms, Brett will also play a crucial role in identifying new technology-driven products and services that will deliver value to LGsuper's members.

“It’s fitting that as LGsuper celebrates its 50th anniversary this year that we further embrace digital transformation and in doing so lay the foundation for many more decades of successful, meber-focused operation,” he added.

To better align management roles and responsibilities, other executive titles have changed at the fund, with Ian Harcla as chief risk officer and deputy CEO, Tim Willmington as chief operating officer and Peter Gamin as chief financial officer. Barber will report directly to the CEO.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Blog Posts

Why if marketing is all you do, you’ll never be very good at it

OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”

Dane Smith

Behavioural science lead and regional consulting partner, Ogilvy

A leader’s role in rebuilding a culture of confidence

Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.

Michelle Gibbings

Workplace expert, author

Confused About Your Customers?​

​I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in