LGsuper appoints new chief digital officer

Brett Barber set to take on the super fund's IT and marketing divisions.

LGsuper's newly appointed Chief Digital Officer Brett Barner
LGsuper's newly appointed Chief Digital Officer Brett Barner

LGsuper has appointed Brett Barber to the newly-created role of chief digital officer as part of the super fund’s ongoing strategic digital transformation. In the role, Barber will be responsible for LGsuper’s IT and marketing divisions.

Barber brings 20 years’ combined IT, marketing and business development experience to the Super Fund, having previously worked with AMP Limited, SingTel Optus, Suncorp-Metway, Allianz, Credit Union Australia and Dingu Blue. Barber specialises in digital customer solutions, software development, social media, core banking, telecommunications and digital transformation projects.

LGsuper CEO, David Todd, said the new appointment recognises that IT-driven innovation would help the fund drive additional member value.

“Technology will play an increasing role in the ever-changing superannuation landscape by driving operational efficiencies and member engagement," he said. "In creating this role, we are also cognisant of how IT and marketing functions can work more closely together to achieve these goals."

Todd said apart from streamlining the super fund's current digital platforms, Brett will also play a crucial role in identifying new technology-driven products and services that will deliver value to LGsuper's members.

“It’s fitting that as LGsuper celebrates its 50th anniversary this year that we further embrace digital transformation and in doing so lay the foundation for many more decades of successful, meber-focused operation,” he added.

To better align management roles and responsibilities, other executive titles have changed at the fund, with Ian Harcla as chief risk officer and deputy CEO, Tim Willmington as chief operating officer and Peter Gamin as chief financial officer. Barber will report directly to the CEO.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...

Kavin kyzal

How to manage social media during Covid-19

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Pierce Fabreverg

Study: Gen Z are huge opportunity for brands

Read more

Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

Read more

Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

Read more

Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

Read more

Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

Sign in