Yahoo7 announces new ad partnership with Sensis

New agreement represents an ongoing partnership as the businesses join forces to identify areas of opportunity within the moving digital landscape

Yahoo7 will become the sales rep for display and programmatic advertising across the Sensis network following a competitive tender process.

Yahoo7 director of business development and partnerships, Jonathan Steel, said the business is focused on partnering with companies that share its vision for growth and will give Yahoo7 the chance to showcase its market leading national sales team and programmatic prowess across desktop, tablet and mobile sites.

“Sensis houses some iconic brands going through a key period of transformation and whilst ad representation is the first step in our partnership, we are excited about what the future holds,” he said. “This new collaboration with Sensis will provide significant opportunities aligned to our strategy to drive growth across mobile, video, native and social.”

The partnership comes following Sensis’ transformation into a predominantly digital business, moving away from its heritage as a traditional directory service to meet the speed and demand of today’s competitive market.

Sensis’ digital brands include Yellow Pages, White Pages, Truelocal, Whereis and Skip. The Sensis digital agency, Found, gives businesses a competitive edge through websites, data, search engine marketing and optimisation.

“Sensis has transformed into the number one marketing services company in Australia and Yahoo7 will be an important partner in our ongoing digital evolution,” Sensis commercial director, Robert Tolliday, said. “There are so many opportunities with new technologies, which is where this partnership will allow us to take full advantage of the moving digital landscape."

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Can marketers trust agencies again?

Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.

Nic Halley

Founder and managing director, Mindbox

Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...

Srialto

The rise of online retail marketplaces and what they mean for brands

Read more

Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants

Fab Capodicasa

What it's taking for Edible Blooms to grow a stronger personalisation strategy

Read more

Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...

Jason Smith

Australia Post earmarks $20m for Australian ecommerce innovation investment

Read more

For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...

Janice Morgan

7 ways to run your marketing department like a software startup

Read more

Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...

GreatDayTo

Why Aussie Home Loans is embracing digital transformation

Read more

Latest Podcast

More podcasts

Sign in