Announcing the inaugural CMO50

CMO launches the first CMO50 list to recognise marketing leadership innovation and effectiveness

Nominations for the inaugural CMO50 have now officially closed. We're now collating all the entries for our judges, so stay tuned for the announcement on our first 50 list!

In honour of the many ways marketing leaders are contributing to strategic and commercial worth, we’ve decided it’s high time to give recognition where it’s due.

This year, CMO is launching the inaugural CMO50, a list aimed at recognising Australia’s 50 most innovative Chief Marketing Officers driving transformational business impact within their organisation.

The list is only open to the top marketer within an organisation responsible for the vision and strategy of the whole company marketing function.

This annual list will recognise those who are taking the leading role in fostering innovation and new ways of thinking within their company, who are effecting business change, and who are enabling greater collaboration and better customer and market engagement as a result.

Specifically, the questionnaire is about showcasing:

  • Business contribution and innovation
  • Modern marketing and customer engagement thinking and effectiveness
  • Data and/or technology driven approach
  • Empowered and long-term thinking
  • Creativity

The process will be two-fold. In the first instance, we’re asking CMOs to self-nominate, or to be nominated by a suitable peer. To do so, they’ll need to complete a questionnaire, which will be used as the basis for how the list is determined.

To help ensure our CMO50 is as comprehensive and commendable as possible, we’ve also compiled a 10-strong judging panel to help craft the final 50. Our judging panel includes respected figures from different parts of the industry, all with extensive experience in marketing and its changing demands, and I thank them in advance for helping to produce this list.

Our judging panel is:

  1. ADMA CEO, Jodie Sangster;
  2. Virgin Mobile CEO, David Scribner;
  3. Zuni managing director, Mike Zeederberg;
  4. Former STW Group chief operating officer, Chris Savage;
  5. Beinbound founder and managing director, Chris Fell;
  6. Former Myer GM of marketing, Megan Foster;
  7. Former Samsung CMO, Arno Lenoir;
  8. Former Qantas executive manager of group brand and marketing, Tim McColl-Jones;
  9. Brand consultant and former executive director of corporate affairs and marketing, David Morgan;
  10. CMO Associate Publisher and Editor, Nadia Cameron.

The final CMO50 will be revealed in our next edition of CMO magazine, as well as online, where we’ll provide extensive profiles and insights into Australia’s most innovative and effective marketing chiefs. And as we’re planning to make this an annual list, we’ll look to recognise CMOs each year for their innovations and achievements at demonstrating marketing’s contribution to business success.

CMO50 is a really exciting project to be launching and a great opportunity to recognise Australian marketing leaders doing a stellar job, as well as the role of CMOs in crafting future business growth and opportunity.

For any questions on the CMO50, email CMO Editor, Nadia Cameron: nadia_cameron@idg.com.au

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: The Star's George Hughes

It's been an incredibly tough three months for the Star as it shut its doors and stood down staff in response to the COVID-19 lockdown. Yet innovation has shone through, and if the CMO, George Hughes, has anything to say about it, such lateral thinking will continue as we start to recover from the crisis.

More Videos

One failing brand tying up with another failing brand!

Realist

Binge and The Iconic launch Inactivewear clothing line

Read more

I am 56 years old and was diagnosed with Parkinson's disease after four years of decreasing mobility to the point of having family dress ...

Nancy Tunick

The personal digital approach that's helping Vision RT ride out the crisis

Read more

I am 57 and diagnosed in June 2009. I had a very long list of symptoms, some of which were. Keeping right arm close to my side while walk...

Nancy Tunick

Gartner survey: CMO spending hit by COVID-19

Read more

Audible did such a great job on their marketing and at the same time, there are no false promises. The support, quality, variety all good...

Vitaliy Lano

Audible's brand plan to build the value of audiobooks

Read more

I am 56 years old and was diagnosed with Parkinson's disease after four years of decreasing mobility to the point of having family dress ...

Nancy Tunick

Parkinson's NSW creates a lorem ipsum generator and goes digital to mark Parkinson's Awareness month

Read more

Blog Posts

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

Bottoms up: Lockdown lessons for an inverted marketing world

The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading

Andy Gaunt

General manager, Fever-Tree Australia and New Zealand

Younger demos thought lost are now found: But what about the missing money?

There is much talk about what VOZ will bring to the media industry. New ways to slice and dice audiences and segments. A clearer understanding of screen consumption. Even new ways to plan and buy. The most interesting result could be finding something many thought we lost - younger viewers, specifically the valuable 18-39s.

Michael Stanford

Head of 10 Imagine and national creative director, Network 10

Sign in