Digital advertiser Netccentric raises $12.5m and floats on ASX

Asia-based company, which offers platforms that help brands advertise and tap into social media influencers and bloggers, plans to expand its Australian footprint

Digital media technology company, Netccentric, will look to expand its social media influencer advertising platform locally after raising $12.5 million in an IPO and listing on the Australian Stock Exchange.

The nine-year old, Singapore-based company listed on the ASX today after exceeding initial IPO capital targets by $5 million, raising $0.20 per share and utilising a $2.5 million oversubscription facility.

Netccentric has six subsidiary businesses, including three marketplaces aimed at connecting advertisers with bloggers and social media influencers. Among its digital media companies are mobile blogging platform, Dayre, along with Churp Churp, a service that matches its 230,000 social media influencers with prospective advertisers.

The group’s core product, NuffNang, is a blog advertising community that offers brands a platform to interact with online bloggers. The company has two offices in Australia in Melbourne and Sydney and claims more than 950,000 bloggers.

Read more: How to engage in influencer marketing

The other business units are Reelity.TV, which produces online video content for advertisers to distribute through social networks; Sashmi, a social media agency; and Ripplewerkz, a media production company.

According to a statement, the company now boasts of 180 employees across Asia-Pacific and the UK, and chalked up a 25 per cent increase in annual revenue to $11.1 million in the 2014 financial year. The company also claims to have increased revenues by an average of 20 per cent each year.

“Today marks and important day for the company and listing on the ASX positions us well for our next phase of growth,” said Netccentric’s CEO, Cheo Ming Shen.

“We have a focused strategy and are well-funded to deliver growth internationally across our client base in both existing markets and new markets.”

According to local chairman, Martyn Thomas, the funds will see expansion of its existing NuffNang blog marketing network, as well as a number of plans for Australia ramp up. This includes launching its social media influencer advertising network, Churp Churp, towards the end of this year, as well as a new Sydney office launch supported by a half-day conference for top bloggers in July.

Thomas said it will also launch its mobile blogging platform, Dayre, to its community, as well as put more emphasis on using bloggers to produce video content for clients.

More widely, Netccentric's overarching growth strategy is to organically grow the size and number of advertisers, geographically expand into new markets, and implement a mobile device growth strategy.

A number of noted Asian investors invested, including one of Malaysia’s wealthiest businessman and chairman of property and financial group TA Enterprise, Tiah Thee Kian; CEO of Asian snackfood giant Mamee-Double Decker, Pang Tee Chew; and president of Taiwanese media company Want Want China Times Group, Kevin Shao-Chung Tsai.

Read more: Why integrated social suites are failing marketers

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

“2019 will be the year brands leverage their social capital with consumers to help drive sales, answer questions, and act on the brand’s ...

Engenius

Predictions: 9 digital marketing trends for 2019

Read more

At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...

Fraction Tech

Is artificial intelligence riddled with bias? - Customer Design - CMO Australia

Read more

https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...

savefrom

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

Read more

https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...

savefrom

The Star's first CMO creates all-new marketing team

Read more

Good tips to follow. Thank you!

Anna Travis

5 things every business can do to drive brand loyalty

Read more

Latest Podcast

More podcasts

Sign in