Member association confirms successful applicants from the first round of the program have confirmed seek capital and is now looking for more ideas to improve NRMA products and services
NRMA has announced plans to run a second round of its startup funding program, Jumpstart, after inaugural participants confirmed significant seed capital from private investors.
The 12-week Jumpstart program is aimed at helping startups with ideas that could benefit NRMA members to get off the ground. It provides $30,000 and a workspace to successful applicants, along with mentoring from industry professionals and networking opportunities within the business community. The program was launched in partnership with Slingshot Accelerator.
During the first incubator round, five startups and scaleups completed the program and four have closed their first rounds of funding. The participants included social caravan hiring site, Camplify, and online matching service for in-home carers and workers, Careseekers. Villa bookings website, Villalet, cashback site, Pricepal, and price comparison site, Fixed Price Car Servicing, are also finalising commercial agreements with NRMA.
“We are thrilled to be one of the first Australian organisations to nurture new business talent for the primary outcome of offering potential future benefits; both products and services to our members,” said NRMA president, Kyle Loades.
“Jumpstart is a logical extension of our ongoing quest to develop and offer new products and services to our members.”
NRMA was seeking business concepts around four themes: “Smart Services”, “Connected Cars”, “Connected Members” and “Member Lifestyle”. At the launch of the program last year, NRMA CEO, Tony Stuart, said the program would look to invest in startups that can address three major objectives of marketers: To attract customers, retain existing ones, and generate revenue through cross-selling.
CMOs should be on the board, says NRMA CEO
NRMA is one of several large Australian enterprises looking to startups to spur innovation around customer offerings. Other examples include Telstra (muru-D), Optus (Innov8) and ANZ Bank (Innovyz).
NRMA is now calling for startups and scaleups interested in participating in the second round of Jumpstart, along with potential mentors, to apply by 6 August.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.
The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...
Vanessa Skye Mitchell
DNA-based marketing: The next big thing?
RIP holden
Max Polding
Marketing professor: For Holden, brand nostalgia ain’t what it used to be
Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.
David Andersen
DNA-based marketing: The next big thing?
Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...
Dotz Web Technologies
Predictions: 9 digital marketing trends for 2019
So who then is correct? The Research or The skilled Digital people.
Anene
Report reveals Australia faces digital skills shortage