Member association confirms successful applicants from the first round of the program have confirmed seek capital and is now looking for more ideas to improve NRMA products and services
NRMA has announced plans to run a second round of its startup funding program, Jumpstart, after inaugural participants confirmed significant seed capital from private investors.
The 12-week Jumpstart program is aimed at helping startups with ideas that could benefit NRMA members to get off the ground. It provides $30,000 and a workspace to successful applicants, along with mentoring from industry professionals and networking opportunities within the business community. The program was launched in partnership with Slingshot Accelerator.
During the first incubator round, five startups and scaleups completed the program and four have closed their first rounds of funding. The participants included social caravan hiring site, Camplify, and online matching service for in-home carers and workers, Careseekers. Villa bookings website, Villalet, cashback site, Pricepal, and price comparison site, Fixed Price Car Servicing, are also finalising commercial agreements with NRMA.
“We are thrilled to be one of the first Australian organisations to nurture new business talent for the primary outcome of offering potential future benefits; both products and services to our members,” said NRMA president, Kyle Loades.
“Jumpstart is a logical extension of our ongoing quest to develop and offer new products and services to our members.”
NRMA was seeking business concepts around four themes: “Smart Services”, “Connected Cars”, “Connected Members” and “Member Lifestyle”. At the launch of the program last year, NRMA CEO, Tony Stuart, said the program would look to invest in startups that can address three major objectives of marketers: To attract customers, retain existing ones, and generate revenue through cross-selling.
CMOs should be on the board, says NRMA CEO
NRMA is one of several large Australian enterprises looking to startups to spur innovation around customer offerings. Other examples include Telstra (muru-D), Optus (Innov8) and ANZ Bank (Innovyz).
NRMA is now calling for startups and scaleups interested in participating in the second round of Jumpstart, along with potential mentors, to apply by 6 August.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.
In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.
For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.
The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading
Hi everyone! Hope you are doing well. I just came across your website and I have to say that your work is really appreciative. Your conte...
Rochie Grey
Will 3D printing be good for retail?
Zero proof spiritsUsa since 2011 www.arkaybeverages.com🤪🤟
Sylvie
How this alcohol-free spirits brand rode the health and wellness wave
okay this a good newsmaybe i gonna try it
kenzopoker1
CMO's top 8 martech stories for the week - 9 July 2020
Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...
Abi TCA
CMOs: Let middle managers lead radical innovation
One failing brand tying up with another failing brand!
Realist
Binge and The Iconic launch Inactivewear clothing line