Banking group partners on a new digitally fuelled out-of-home advertising campaign based on tracking its mobile lender network in real-time
Suncorp Bank has partnered with Adshel and Starcom Brisbane on a new digital out-of-home campaign which tracks its mobile lender network across Sydney in real time.
The campaign uses an Adshel create app to highlight the location of Suncorp’s mobile lenders via GPS in real time. This allows consumers to see when a mobile lender is within close proximity as well as to get an idea of the coverage of the lender network across Sydney. The activity is aimed at raising awareness of Suncorp’s services.
The campaign is now running across Adshel digital panels in Sydney, including locations such as Central Station, and finishes on 5 July. The app was uploaded onto the mobile lenders' phones to track aggregate lenders coverage through each day of the campaign.
“This campaign allowed us to showcase the convenience and breadth of Suncorp Bank’s mobile lending network in real time,” said Suncorp brand manager, Kelly Brightwell. “We are passionate about taking advantage of innovative media solutions and this collaborative project has helped deliver great cut-through.”
Adshel chief revenue officer, David Roddick, said the tracking app was developed in-house by its Immerse team.
“Clients are increasingly seeking campaigns that engage and drive immediate action, and we anticipate a growing demand for dynamic content as the market rises to meet these challenges,” he commented.
Starcom Brisbane took responsibility for the creative production side of the campaign.
“The ability to generate real-time, data-led solutions based off a strategic idea has been seamless, resulting in a consumer experience demonstrating the coverage and ease that Suncorp Bank’s mobile lenders bring to helping you get ahead,” added the agency’s business strategist, Hamish Strahorn.
More on digitising out-of-home
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.
Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?
Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
You're suggesting that Taylor Swift is a non-brand because we don't know who she votes for, and then you suggest developing brand stories...
Brian 't Hart
Why Gartner thinks brands are too uptight about strategy
Indeed this is the great article but i will love to recommend you to read the case study of Walamrt for get the more and more customers. ...
Eva Buttler
5 steps to customer intelligence success
here is the good news now you can find the all adobe products at walmart .. read this news here at https://creditcardsfair.com/
Yasir Abbas
Adobe: Tech architecture, talent stopping companies making the experience shift
Google is more like a utility. Does a road have a brand? No. Do we use it daily? Of course! And the idea of Taylor Swift as an unbrand be...
Davy Adams
Why Gartner thinks brands are too uptight about strategy
My father had ALS (amyotrophic lateral sclerosis) for 3 years His first symptoms were weakness in his hands and losing his balance which ...
Janice Tollis
Why Gartner thinks brands are too uptight about strategy