Banking group partners on a new digitally fuelled out-of-home advertising campaign based on tracking its mobile lender network in real-time
Suncorp Bank has partnered with Adshel and Starcom Brisbane on a new digital out-of-home campaign which tracks its mobile lender network across Sydney in real time.
The campaign uses an Adshel create app to highlight the location of Suncorp’s mobile lenders via GPS in real time. This allows consumers to see when a mobile lender is within close proximity as well as to get an idea of the coverage of the lender network across Sydney. The activity is aimed at raising awareness of Suncorp’s services.
The campaign is now running across Adshel digital panels in Sydney, including locations such as Central Station, and finishes on 5 July. The app was uploaded onto the mobile lenders' phones to track aggregate lenders coverage through each day of the campaign.
“This campaign allowed us to showcase the convenience and breadth of Suncorp Bank’s mobile lending network in real time,” said Suncorp brand manager, Kelly Brightwell. “We are passionate about taking advantage of innovative media solutions and this collaborative project has helped deliver great cut-through.”
Adshel chief revenue officer, David Roddick, said the tracking app was developed in-house by its Immerse team.
“Clients are increasingly seeking campaigns that engage and drive immediate action, and we anticipate a growing demand for dynamic content as the market rises to meet these challenges,” he commented.
Starcom Brisbane took responsibility for the creative production side of the campaign.
“The ability to generate real-time, data-led solutions based off a strategic idea has been seamless, resulting in a consumer experience demonstrating the coverage and ease that Suncorp Bank’s mobile lenders bring to helping you get ahead,” added the agency’s business strategist, Hamish Strahorn.
More on digitising out-of-home
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
It’s day 4 in Cannes and among the ever-growing divergent panels, presentations and workshops spanning from one end of the Croisette to the other, there has been a very real emergence of how artificial intelligence (AI) and machine learning needs to fit into the marketing ecosystem of today and tomorrow.
Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?
So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?
In the 11th and final episode of the Closing the Gap podcast series, produced by Brandhook, Asahi Beverages’ former marketing strategy director, Darryn Wallace, chats about delivering a true ROI on marketing programs.
It is interesting. Rebrand is very good. Perhaps they should change the logo to something more modern. For example as it is - https://www...
David Hill
Grace Group undergoes first rebrand in 30 years to unify and contemporise
Hey Guys, just one small typo that changes a part of the story :“That was a really big step forward for our company because we didn’t hav...
Damian Young
Chobani tastes success with data analytics platform
This is amazing! Congratulations to Cochlear for continuing to lead innovation in every way!
Chris
How this marketing ops leader is lifting the automation ante at Cochlear
Interesting case! It seems like universities can also benefit from marketing automation. I've started using getresponse some time ago and...
Aaren
How marketing automation is helping drive CX change at Adelaide University
Always great to see and read these success stories and the growth of gamification. This story is very warming and can act as an inspirati...
James Doyle
5 tips to boost engagement with gamification from Donut King