PageUp hires new Aussie-based global CMO

Chief marketing officer will be based in the company's Melbourne headquarters and is tasked with helping drive a new phase of growth for the recruitment software vendor

Daniel McDermott
Daniel McDermott

Recruitment software provider, PageUp People, has appointed Daniel McDermott as its global chief marketing officer, based in Melbourne.

McDermott is now tasked with driving cultural transformation and developing marketing strategies globally. Prior to joining the vendor last month, he was a vice-president of marketing for CA Technologies, and was responsible for implementing a multi-channel marketing strategy for Australia and then Asia-Pacific.

McDermott has also worked in marketing for Ericsson, Damovo and RequestDSL, and was recognised for marketing and communications excellence by the Australian Marketing Institute.

In a statement, PageUp CEO, Karen Cariss, said his appointment came as the vendor evolved its product suite as well as embarked on the next phase of commercial growth. McDermott reports directly to the CEO.

“The shortage of skilled labour across the globe means companies are finding it even more challenging to find, hire and keep qualified talent,” she commented. “As we continue to maintain our focus on delivering one comprehensive software platform that spans the entire talent lifecycle, we look forward to Daniel’s tremendous passion for innovation and contribution to results-driven marketing.”

McDermott said he planned to apply “new, innovative marketing methods to foundational marketing principles” in order to further engage customers and drive additional brand value.

“I am excited to join PageUp and help position the brand for the next phase of its global growth as the company continues to develop and introduce new talent management solutions for the market,” he added.

PageUp’s headquarters are in Melbourne, and it also maintains offices in Sydney, London, new York, Hong Kong and Singapore.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Putting the ‘human element’ back in marketing

During the recent CMO Momentum conference, Paul Mitchell shared how marketing leaders can create cultures that deliver

Paul Mitchell

Managing director, The Human Enterprise

The rise and rise of voice search

In 1982, an AT&T employee by the name of Plotzke predicted the rise of voice: “In fact, it has been predicted that, by 1990, well over half the communications dollars spent by businesses will be for products and services that include voice technologies.

Michael Jenkins

Founder and director, Shout agency

Is design thinking the answer for the next generation of marketing?

The speed and pace of change will never be slower than we’re experiencing today. So in this era of unprecedented change, how can brands meet soaring consumer expectations, stay relevant and deliver differentiated and connected experiences?

Merryn Olifent

Senior consultant, G2 Innovation

Bullshit

John Winkler

Kmart turnaround chief to exit Wesfarmers, Target

Read more

End your financial worriesAre you a business man or woman? And you are in need of an urgent loan as to start up your own business? Or do ...

lance

Kmart turnaround chief to exit Wesfarmers, Target

Read more

https://uploads.disquscdn.c... [magic school bus] KID: where are we going today MS. FRIZZLE: the zoo KID: but last week we went to SPACE ...

Germain3161

Sephora Asia details its journey to data-driven decision making

Read more

DP Apparel bietet große Auswahl Audi Rennbekleidung in Deutschland zu den besten Angeboten. Das Geschäft bietet auch qualitativ hochwerti...

DP apparel

Audi Australia gets a new CMO

Read more

this is a really great news

Vincent Mouton

Mobile-first banking startup showcases fresh brand identity

Read more

Latest Podcast

More podcasts

Sign in