PageUp hires new Aussie-based global CMO

Chief marketing officer will be based in the company's Melbourne headquarters and is tasked with helping drive a new phase of growth for the recruitment software vendor

Daniel McDermott
Daniel McDermott

Recruitment software provider, PageUp People, has appointed Daniel McDermott as its global chief marketing officer, based in Melbourne.

McDermott is now tasked with driving cultural transformation and developing marketing strategies globally. Prior to joining the vendor last month, he was a vice-president of marketing for CA Technologies, and was responsible for implementing a multi-channel marketing strategy for Australia and then Asia-Pacific.

McDermott has also worked in marketing for Ericsson, Damovo and RequestDSL, and was recognised for marketing and communications excellence by the Australian Marketing Institute.

In a statement, PageUp CEO, Karen Cariss, said his appointment came as the vendor evolved its product suite as well as embarked on the next phase of commercial growth. McDermott reports directly to the CEO.

“The shortage of skilled labour across the globe means companies are finding it even more challenging to find, hire and keep qualified talent,” she commented. “As we continue to maintain our focus on delivering one comprehensive software platform that spans the entire talent lifecycle, we look forward to Daniel’s tremendous passion for innovation and contribution to results-driven marketing.”

McDermott said he planned to apply “new, innovative marketing methods to foundational marketing principles” in order to further engage customers and drive additional brand value.

“I am excited to join PageUp and help position the brand for the next phase of its global growth as the company continues to develop and introduce new talent management solutions for the market,” he added.

PageUp’s headquarters are in Melbourne, and it also maintains offices in Sydney, London, new York, Hong Kong and Singapore.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

The great unlearning: How brands can assist with the adoption of voice

Mainstream adoption of voice technology will be all about what consumers are learning not to do.

Ash Mustchin

Director, digital and experiences, Principals

Why getting intimate is key to creating a great customer experience

According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.

Pip Stocks

CEO and founder, BrandHook

It is indeed great and nice article, but I think the virtual reality, user-generated contents and the Chat bots will dominate the digital...

Almesh

Predictions: 8 digital marketing trends for 2018

Read more

Amazing work Nadia. I believe chatbots still have ways to go and are still in Generation 1, the exciting future of transactional and conv...

Giridhar Prathap Reddy

Climate Council pitches at youth engagement with chatbot debut

Read more

This is a great read. Chatbots are going to be the face of customers. Every sector is investing time and money in designing intelligent b...

Giridhar Prathap Reddy

From tacos to HR, chatbots make it personal

Read more

Very interesting article about chatbots. Chatbots are growing day by day and emerging winners in all the industries including Healthcare....

Giridhar Prathap Reddy

​Chatbots, messaging and refining the art of mobile commerce

Read more

'to lesson screen time'LOL someone needs a lesson on how to lessen typos.

Andrew Ward

Golden Circles invests in content play to drive brand purpose

Read more

Latest Podcast

More podcasts

Sign in