Get ready for more buy buttons on Facebook

Facebook expands its partnership with Shopify for buying items in News Feed

A wider group of merchants who use Shopify's service can now sell their items directly in Facebook's News Feed.
A wider group of merchants who use Shopify's service can now sell their items directly in Facebook's News Feed.

When you're not liking your friends' photos on Facebook, you're likely to soon have more opportunities to buy stuff.

Facebook is expanding its partnership with Shopify, which helps businesses create online storefronts. Facebook has been testing buy buttons in the News Feed and on businesses' Pages since last year, with select merchants participating. The new arrangement, announced Wednesday, means that a wider variety of businesses will be able to place buy buttons for their items in Facebook users' feeds and on Pages.

Shopify is describing the expanded service as a beta test with a group of U.S.-based Shopify merchants. The company did not name merchants, but it did publish an image of a Facebook post by jewelry designer Joseph Nogucci, with buy buttons in its posts for bracelets.

The move comes as technology companies not typically thought of as e-commerce players push deeper into e-commerce. Their thinking is that the shopping services, with the right items, could help keep their users active on their sites, and entice advertisers to promote their items.

Twitter's technology, for instance, lets outside businesses incorporate offers and promotions into their tweets, which show up in users' streams. Twitter is also testing a way to let users make purchases from inside tweets.

Last week, Pinterest unveiled a new program to let major retailers like Macy's and Nordstrom place buyable pins in users' feeds.

But Facebook might have the most success with its effort, given its pool of user data it can employ for targeting, to show the right items to the right users.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

If a business games me happy than there is a higher chance I will go to them.

Martinez

The Iconic: becoming customer-focussed transformed our business

Read more

That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...

Natasha Kvitka

Using artificial intelligence to surprise your customers

Read more

Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...

Rohit

Digital advertising continues to dominate marketing budgets

Read more

Thanks for sharing the strategies ! :)

Isabella Richardson

Marketing the most of martech for revenue and CX

Read more

Glad to be a part of this informative post... Thanks for sharing this useful info!!! It is very important to stay updated about the lates...

Aaron Alexis

Predictions: 9 digital marketing trends for 2019

Read more

Latest Podcast

More podcasts

Sign in