Revlon Australia appoints CMO as its new company chief

Appointment of marketing director to GM of Australasia following the retirement of long-serving leader, Rob Garratt

Tracey Raso
Tracey Raso

Revlon has appointed its marketing director as the new general manager of Australasia following the retirement of long-serving leader, Rob Garratt.

Garratt has been at the helm of the business for the last 35 years, but announced his retirement this week, effective immediately.

He is being replaced by Tracey Raso, the currently marketing director for Australasia. She joined Revlon Australia nearly four years, after having built up extensive marketing leadership experience at Kelloggs, Diageo and Campbell Arnott’s.

In a statement, Revlon Consumer’s executive VP and global president, Gianni Pieraccioni, said Raso’s experience in helping the organisation build its regional footprint put her in good stead for the top job.

“Raso joined Revlon Australia in November, 2011 and has played a leading role in driving marketing strategy and building our business in an important geography,” he stated.

Raso said she was excited about the opportunity to lead the Australia and New Zealand businesses.

“I… feel privileged to have the opportunity to steer the direction of a business that includes iconic global brands such as Revlon Color Cosmetics, Revlon ColorSilk and Mitchum,” she said.

“As market leader in the colour cosmetics arena, there is tremendous opportunity for Revlon to shape the category direction and work with our valued retailer partners to deliver continued profitable growth.”

Raso’s takes over as chief immediately. A company spokesperson said it has not yet confirmed her replacement as marketing director.

More on CMO becoming CEOs

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: The Star's George Hughes

It's been an incredibly tough three months for the Star as it shut its doors and stood down staff in response to the COVID-19 lockdown. Yet innovation has shone through, and if the CMO, George Hughes, has anything to say about it, such lateral thinking will continue as we start to recover from the crisis.

More Videos

I am 56 years old and was diagnosed with Parkinson's disease after four years of decreasing mobility to the point of having family dress ...

Nancy Tunick

Parkinson's NSW creates a lorem ipsum generator and goes digital to mark Parkinson's Awareness month

Read more

We would like to invite you to the Virtual Exhibition about IoT Trends in 2020, 7 - 9 July, organised by Must.We developed a new B2B matc...

hayfa

Want to master digital transformation? Stop thinking about your own problems

Read more

We have been trying to help our clients through this time. I think the important thing is clear communication! We also created some check...

Erin Payne

Is COVID-19 the right time for a positive marketing campaign?

Read more

Very good article Sagar. Congrats! It's exactly what we are doing at Dafiti and it's very important have you close to us into this journey.

Roosevelt Junior

Making Your Organisation Data-Driven [MYOD] - Data-driven marketing - CMO Australia

Read more

Corporates should be innovating to stay relevant and disrupt the market and collaborating with startups is easily the best way to go for ...

Diana

How your company can innovate its way through the COVID-19 crisis

Read more

Blog Posts

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

Bottoms up: Lockdown lessons for an inverted marketing world

The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading

Andy Gaunt

General manager, Fever-Tree Australia and New Zealand

Younger demos thought lost are now found: But what about the missing money?

There is much talk about what VOZ will bring to the media industry. New ways to slice and dice audiences and segments. A clearer understanding of screen consumption. Even new ways to plan and buy. The most interesting result could be finding something many thought we lost - younger viewers, specifically the valuable 18-39s.

Michael Stanford

Head of 10 Imagine and national creative director, Network 10

Sign in