Revlon Australia appoints CMO as its new company chief

Appointment of marketing director to GM of Australasia following the retirement of long-serving leader, Rob Garratt

Tracey Raso
Tracey Raso

Revlon has appointed its marketing director as the new general manager of Australasia following the retirement of long-serving leader, Rob Garratt.

Garratt has been at the helm of the business for the last 35 years, but announced his retirement this week, effective immediately.

He is being replaced by Tracey Raso, the currently marketing director for Australasia. She joined Revlon Australia nearly four years, after having built up extensive marketing leadership experience at Kelloggs, Diageo and Campbell Arnott’s.

In a statement, Revlon Consumer’s executive VP and global president, Gianni Pieraccioni, said Raso’s experience in helping the organisation build its regional footprint put her in good stead for the top job.

“Raso joined Revlon Australia in November, 2011 and has played a leading role in driving marketing strategy and building our business in an important geography,” he stated.

Raso said she was excited about the opportunity to lead the Australia and New Zealand businesses.

“I… feel privileged to have the opportunity to steer the direction of a business that includes iconic global brands such as Revlon Color Cosmetics, Revlon ColorSilk and Mitchum,” she said.

“As market leader in the colour cosmetics arena, there is tremendous opportunity for Revlon to shape the category direction and work with our valued retailer partners to deliver continued profitable growth.”

Raso’s takes over as chief immediately. A company spokesperson said it has not yet confirmed her replacement as marketing director.

More on CMO becoming CEOs

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

This journey would identify all your future life aspects!

Maryann Humphrey

Open Colleges: one-to-one journeys is the goal

Read more

It's a pretty good idea. I think this integration is useful. Don't you agree?

Misty Stoll

Officeworks hops on voice interface bandwagon with Google Assistant integration

Read more

ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.

DragoCubed

Optus goes for education with 5G network campaign

Read more

Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

This is a unique experience! Will be interesting to talk to their managers.

Joyce Harris

​How Krispy Kreme revitalised its brand in a saturated market

Read more

Latest Podcast

More podcasts

Sign in