Woolworths apologises for e-gift card customer data breach

Groupon discounted e-gift card offer for BigW worth $1.3m ends in data breach after customer names and email addresses distributed via spreadsheet

Woolworths has apologised to customers following a gift card breach worth more than $1 million that saw nearly 8000 customer records containing names and email addresses leaked to other consumers.

The breach occurred after online discount site, Groupon, offered consumers a deal to buy BigW $100 and $200 gift vouchers at a 7.5 per cent discount last week. Nearly 8000 vouchers worth $1.3m were sold as part of the deal, according to a SMH report.

Customers who purchased the gift cards via Groupon were to be sent an email with a PDF attachment of their electronic voucher. However, according to the story posted on the SMH, when some customers opened the attachment, they found the spreadsheet containing the links to over $1 million worth of vouchers.

It is understood the attachment was emailed to more than 1000 other consumers, allowing them to not only access the gift card codes and begin shopping, but also see other consumers’ names and email addresses. The SMH quoted several customers who had paid for the vouchers via the Groupon site, and who said their gift cards had already been used in stores by other consumers.

In a statement to CMO today, Woolworths confirmed the vouchers had been cancelled and new ones issued to customers. The supermarket giant also reiterated its commitment to customer data security and apologised for the “technical fault”.

“Woolworths takes the concerns of its customers and data security seriously,” the statement read.

“On Saturday we were alerted to a technical fault with an e-gift card offered to customers. These e-gift cards have been cancelled and affected customers have been provided with new e-gift cards for use in-store.

“Woolworths apologises for the inconvenience this has caused our customers.”

A spokesperson for the Office of the Australian Information Commissioner said it is aware of the incident and has approached Woolworths for further information.

"We will assess the information provided by Woolworths to determine what further action may be required," it said in a statement to CMO.

"If people affected by this incident have any concerns about their personal information, they should contact Woolworths in the first instance. If they are not satisfied with any response they receive they can contact our enquiries line on 1300 363 992 to get more information about how the Privacy Act might apply and how they can make a complaint."

According to the Groupon website, more than 9100 electronic gift cards valued at $100 and $200 were purchased as part of the deal, with consumers purchasing up to 10 at a time. The vouchers were sold at a 7.5 per cent discount and could be used in Big W stores nationally.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Anyone can become a victim of the sophisticated schemes set up by these scam websites. It's not about being smart; I don't consider mysel...

Mathieu Lecompte

ACCC takes Meta to court over scam cryptocurrency advertising

Read more

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

Blog Posts

​Why we need to look at the whole brand puzzle, not just play with the pieces

Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Sign in