5 things marketers need to do to get better in buy in when presenting
Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.
Updated: REA's marketing strategy chief takes CMO post at MYOB
Property and real estate digital media company now on the hunt for a new group GM of marketing and strategy
REA Group’s former marketing strategy chief has become the new general manager of group marketing at accounting software firm, MYOB.
Natalie Feehan was previously the group manager of marketing strategy at REA Group for just under two years, and had been with the real estate digital media company for eight years. Her previous roles at the company included marketing and communications, sponsorship and customer marketing.
Prior to joining REA, Feehan was in brand and CRM marketing at Mini, and an event manager for Crock Productions and New Street Films.
Feehan takes over the MYOB marketing reins from current CMO, Caroline Ruddick, who has held the role since February 2012 and joined the software company after several years as marketing manager for brand strategy at Seek.
Related: Business leaders need to own digital strategies, says REA Group’s marketing and IT leaders
In a statement to CMO, MYOB general manager of industry solutions, Andrew Birch, said Ruddick had seen the organisation through significant change, including the transition from desktop to cloud, and the transition to public listing on the ASX.
“Throughout her time, Caroline has made a strong contribution to the executive team and the wider business,” he said.
“Ms Ruddick has overseen a range of initiatives that have been enormously important to the business, including transition from desktop to the cloud, step changing our digital marketing and website, brand alignment across the business, the introduction of MYOB Essentials which has become the product of choice for our SME clients, the launch of MYOB PayDirect and MYOB Advanced, as well as a range of other important initiatives.”
Ruddick said she had thoroughly enjoyed her time at MYOB, but did not confirm future plans.
“I am proud of what has been achieved. It has been exciting to help the organisation transition to cloud and prepare for a public listing,” she said.
Feehan said she was proud to have joined the market-leading online business at such a time of further growth.
“Having recently listed on the ASX, the next three years will be a critical time, as we continue to build and deliver the best accounting software solutions for our clients,” she commented.
“This role is responsible for brand strategy including managing our in-house creative team, 'The Purple Agency’, our website, content and social strategy and I am looking forward to working with a talented team.”
It is understood REA Group is now looking for a direct replacement for Feehan as group GM of marketing strategy. The role sits alongside group GM of marketing operations, Joseph Lyons.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
clearly someone who's jealous and only comments from the safety of being behind their keyboard
Peter Sibson
The purpose of purpose - Brand science - CMO Australia
haters gonna hate
David Bentley
The purpose of purpose - Brand science - CMO Australia
Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...
Tejas Potfode
6 Ways to ramp up Social Media to Your Web Design
We can't overlook mobile. Each passing day people are on their phones more and more
This Is My South Bay
What the 5G revolution will do to mobile marketing
An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.
hogwash
The purpose of purpose - Brand science - CMO Australia