Updated: REA's marketing strategy chief takes CMO post at MYOB

Property and real estate digital media company now on the hunt for a new group GM of marketing and strategy

Natalie Feehan
Natalie Feehan

REA Group’s former marketing strategy chief has become the new general manager of group marketing at accounting software firm, MYOB.

Natalie Feehan was previously the group manager of marketing strategy at REA Group for just under two years, and had been with the real estate digital media company for eight years. Her previous roles at the company included marketing and communications, sponsorship and customer marketing.

Prior to joining REA, Feehan was in brand and CRM marketing at Mini, and an event manager for Crock Productions and New Street Films.

Feehan takes over the MYOB marketing reins from current CMO, Caroline Ruddick, who has held the role since February 2012 and joined the software company after several years as marketing manager for brand strategy at Seek.

Related: Business leaders need to own digital strategies, says REA Group’s marketing and IT leaders

In a statement to CMO, MYOB general manager of industry solutions, Andrew Birch, said Ruddick had seen the organisation through significant change, including the transition from desktop to cloud, and the transition to public listing on the ASX.

“Throughout her time, Caroline has made a strong contribution to the executive team and the wider business,” he said.

“Ms Ruddick has overseen a range of initiatives that have been enormously important to the business, including transition from desktop to the cloud, step changing our digital marketing and website, brand alignment across the business, the introduction of MYOB Essentials which has become the product of choice for our SME clients, the launch of MYOB PayDirect and MYOB Advanced, as well as a range of other important initiatives.”

Ruddick said she had thoroughly enjoyed her time at MYOB, but did not confirm future plans.

“I am proud of what has been achieved. It has been exciting to help the organisation transition to cloud and prepare for a public listing,” she said.

Feehan said she was proud to have joined the market-leading online business at such a time of further growth.

“Having recently listed on the ASX, the next three years will be a critical time, as we continue to build and deliver the best accounting software solutions for our clients,” she commented.

“This role is responsible for brand strategy including managing our in-house creative team, 'The Purple Agency’, our website, content and social strategy and I am looking forward to working with a talented team.”

It is understood REA Group is now looking for a direct replacement for Feehan as group GM of marketing strategy. The role sits alongside group GM of marketing operations, Joseph Lyons.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Great article!

Daniel Dan

What robotic process automation can do for marketers

Read more

We can deliver DIP N PAY JP54,JET A1,D2,FOB @Rotterdam CRUDE OIL CIF /DIP N PAY TANKFARM CHINA ,we have sellers that can work based on st...

JSafra Bank

Google+ and Blogger cozy up with new comment system

Read more

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in