Updated: REA's marketing strategy chief takes CMO post at MYOB

Property and real estate digital media company now on the hunt for a new group GM of marketing and strategy

Natalie Feehan
Natalie Feehan

REA Group’s former marketing strategy chief has become the new general manager of group marketing at accounting software firm, MYOB.

Natalie Feehan was previously the group manager of marketing strategy at REA Group for just under two years, and had been with the real estate digital media company for eight years. Her previous roles at the company included marketing and communications, sponsorship and customer marketing.

Prior to joining REA, Feehan was in brand and CRM marketing at Mini, and an event manager for Crock Productions and New Street Films.

Feehan takes over the MYOB marketing reins from current CMO, Caroline Ruddick, who has held the role since February 2012 and joined the software company after several years as marketing manager for brand strategy at Seek.

Related: Business leaders need to own digital strategies, says REA Group’s marketing and IT leaders

In a statement to CMO, MYOB general manager of industry solutions, Andrew Birch, said Ruddick had seen the organisation through significant change, including the transition from desktop to cloud, and the transition to public listing on the ASX.

“Throughout her time, Caroline has made a strong contribution to the executive team and the wider business,” he said.

“Ms Ruddick has overseen a range of initiatives that have been enormously important to the business, including transition from desktop to the cloud, step changing our digital marketing and website, brand alignment across the business, the introduction of MYOB Essentials which has become the product of choice for our SME clients, the launch of MYOB PayDirect and MYOB Advanced, as well as a range of other important initiatives.”

Ruddick said she had thoroughly enjoyed her time at MYOB, but did not confirm future plans.

“I am proud of what has been achieved. It has been exciting to help the organisation transition to cloud and prepare for a public listing,” she said.

Feehan said she was proud to have joined the market-leading online business at such a time of further growth.

“Having recently listed on the ASX, the next three years will be a critical time, as we continue to build and deliver the best accounting software solutions for our clients,” she commented.

“This role is responsible for brand strategy including managing our in-house creative team, 'The Purple Agency’, our website, content and social strategy and I am looking forward to working with a talented team.”

It is understood REA Group is now looking for a direct replacement for Feehan as group GM of marketing strategy. The role sits alongside group GM of marketing operations, Joseph Lyons.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

The competitive advantage Australian retailers have over Amazon

With all of the hype around Amazon, many online retailers have been trying to understand how they can compete with the American retail giant.

Joel Milligan

Performance manager, Columbus Agency

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Fear not: It's only a robot

Every time I pass through the automated border controls at the Sydney airport I walk away with a feeling of exasperation on the one hand and relief on the other. Exasperation, because the face recognition technology inevitably always fails to recognise me. Relief, because we seem to be safely years away from the Orwellian reality of states controlling every aspect of our lives; something the media is keenly warning us against each day.

Dan Kalinski

CEO, iProspect Australia and New Zealand

And to add after looking at event pictures plus, observing all AU's visible Blonde Bimbos (think Julie Bishop to this Georgie Gardnerare)...

absolutelyconcerned

In pictures: CMO 50 2017: The who's who of Australian marketing leadership

Read more

CMO 50 2017 announcement mentioning "innovation". I checked date and its November not April so its wasn't an April Fools' Joke. Australia...

absolutelyconcerned

In pictures: CMO 50 2017: The who's who of Australian marketing leadership

Read more

I worked at Momentum when the transformation started way back in 2013 (not 2015 as stated in the article). It was a painfully slow and co...

Jay

How Momentum Energy has transformed its entire business to be customer-led

Read more

Another buzzword thoughtlessly latched onto, without any thought for the implications on the organisations that have to lumber through th...

Tired

Rolling out agile marketing at Deakin

Read more

Useful., also don’t miss out on these 5 features of Adobe Experience Cloud - Visit here > http://www.softcrylic.com/b...

Sunil Joseph

Adobe debuts Advertising Cloud, Experience Cloud

Read more

Latest Podcast

More podcasts

Sign in