Supermarket giant is not expected to directly replace the director of customer and will put end-to-end brand experience under the CMO role
Woolworths’ director of customer and brand, Jess Gill, will leave the group this week and is not expected to be directly replaced.
A spokesperson for Woolworths confirmed Gill, director of customer, brand and format, had decided to leave the company this week after three years. Her departure comes days after CMO, Tony Phillips, left Woolworths, having spent just one year in the role.
The Woolworths spokesperson would not comment on the link between the two departures.
“Jess has provided thought leadership over the past three years around store formats of the future, food for now and food for later strategies, own brand, store design and refurbishment plans,” the statement on Gill’s departure read.
Woolworths is now searching for a new chief marketing officer who will have responsibility for the end-to-end brand experience, suggesting Gill’s role will be incorporated into the CMO post.
Gill's was appointed director of customer experience, a strategic role, 12 months ago, at the same time as Phillips was brought on as Woolworth's first executive-level marketing chief.
The spokesperson also declined to comment on additional staff cuts, but said there had been no other departures from the marketing function.
Woolworths chief executive, Grant O’Brien, confirmed plans last week to cut 400 non customer-facing jobs over the next calendar year during the company’s strategic investor day.
Woolworths has already trimmed 400 jobs over the past year as part of a restructuring program aimed at becoming a more “lean” operation. However, the company said it had added 58,000 customer service hours per week into its stores to improve customer engagement over the same period, and plans to add a further 63,000 in the next financial year.
The changes are part of a three-year turnaround strategy aimed at putting the emphasis back on customer engagement and service.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.
Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a pretty good idea. I think this integration is useful. Don't you agree?
Misty Stoll
Officeworks hops on voice interface bandwagon with Google Assistant integration
ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.
DragoCubed
Optus goes for education with 5G network campaign
Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...
Radiata Solutions
6 Ways to ramp up Social Media to Your Web Design
This is a unique experience! Will be interesting to talk to their managers.
Joyce Harris
How Krispy Kreme revitalised its brand in a saturated market
I feel bad for them. It's a shame they are closed now. What do you think about it?
Lisa Deleon
Dick Smith stores set to all close by 30 April