Tweets now appear in Google search results

Actual tweets will appear on mobile devices, depending on the search

A Google search for "#MadMen" will now produce tweets like the ones pictured above.
A Google search for "#MadMen" will now produce tweets like the ones pictured above.

Performing a search on Google now also displays relevant tweets from Twitter. The integration will widely distribute Twitter content beyond its own site and is also aimed at adding a new real-time element to Google search results.

The changes, previously announced earlier this year, take effect starting Tuesday for Google's search app on iOS and Android as well as the mobile Web, for U.S. users searching in English. A desktop version is coming shortly, Twitter said in a blog post. The feature will roll out to more countries in the coming months.

Google has provided links to tweets in its search results for some time. But the new integration will display actual tweets, including photos contained in them. Searchers can also click on the tweets to view them within Twitter.

Twitter symbols like the # hashtag and @ sign are needed for some searches to display tweets, but not all. A Google search for "#MadMen," for instance, prominently displayed a series of tweets related to the popular TV show, which searchers can scroll through horizontally. But a search for "Mad Men" without the hashtag did not display the tweets.

A search for "Taylor Swift," without a hashtag, produced tweets.

The integration comes as Twitter tries to get its content seen by more people in an effort to increase the number of its users. The company's syndication efforts also include placing tweets from advertisers in other mobile apps like Flipboard.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

Does Magento have any progressive web apps?

libertylady

​Adobe aims to compete with the big guns in digital commerce

Read more

According to the executive manager for commercial and marketing within the Events Melbourne team, Lucan Creamer, the City’s vision for th...

Armstrongsmith

Melbourne Fashion Week: Using digital and insight to drive engagement and attendance

Read more

The key difference is designers no longer have to spend all their time translating their ideas into digital models, which is the grunt wo...

Armstrongsmith

What automated design is going to do to 3D printing and product customisation

Read more

The four financial-oriented metrics employed are return on marketing investment; revenue per customer; marketing expenditure versus budge...

Armstrongsmith

Report: Accountability key to marketing's influence in business

Read more

When you cooperate with leading brands you have the upper hand. For example, I have been using help of the Best Reviewer for long now and...

Birdie Wyatt

CMO interview: How BBC Worldwide's marketing lead builds brand purpose and growth

Read more

Latest Podcast

More podcasts

Sign in