Nine marketing leader becomes ingogo's first CMO

Taxi app and mobile payments services provider says the appointment of its first marketing chief will help fuel its growth strategy

Jeff Lim
Jeff Lim

Australian taxi app and mobile payments provider, ingogo, has recruited Nine Entertainment’s former marketing director as its first CMO.

Jeff Lim was previously the marketing director for Mi9, ninemsn, 9jumpin and the Daily Mail Australia for 18 months on contract, and has 15 years’ experience in marketing roles. Previous positions include global head of marketing at The Travel Corporate for the AAT Kings Group, as well as several years as marketing director for the Domain, Drive and MyCareer brands at Fairfax.

He joined ingogo as the first CMO and will be responsible for strategy development, brand positioning, campaign execution, product development and content. In a statement, ingogo’s founder and CEO, Hamish Petrie, said it was important to build the marketing function in order to support and foster the company’s next phase of growth.

“Jeff will be driving a number of key marketing initiatives to further grow our business,” he said. Petrie said ingogo will make additional marketing and product team hires in the next six month.

“We want our marketing efforts to reflect the innovative culture here at ingogo, so we are thrilled to have a leader with Jeff’s experience and expertise on the team,” he added.

Lim said he was looking forward to joining the fast-growing business, noting its shift from startup to disruptive tech business. The company was established first in Sydney in 2001 and has been operating in Melbourne since last year.

“Disruptor brands like ingogo are forcing us to change ‘the way we’ve always done things’ and I’m looking forward to being a part of that by helping ingogo along its growth path.”

The company recently expanded its drive network nationally and will launch taxi services in Brisbane, Perth and Adelaide shortly. Other recent initiatives include the launch of a revamped app, as well as a partnership with expense management solution provider, Concur, for taxi travel expenses.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

Read more

It's actually a nice and helpful piece of info. I am satisfied that you shared this helpful information with us. Please stay us informed ...

FIO Homes

How a brand facelift and content strategy turned real estate software, Rockend, around

Read more

I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...

Brad

Coles launches new sustainability initiative

Read more

Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...

Bob

How Remedy is using digital marketing and commerce to drive conversion

Read more

yo nice article

Bob

6 Ways to ramp up Social Media to Your Web Design

Read more

Blog Posts

9 lessons from 7 months of relentless failure

The most innovative organisations embrace failure. Why? Because it is often through failing the most creative out-of-box thinking happens. And with it comes vital learning opportunities that bring new knowledge and experience into teams.

Jacki James

Digital product lead, Starlight Children's Foundation

Why conflict can be good for your brand

Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.

Kathy Benson

Chief client officer, Ipsos

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

Sign in