Nine marketing leader becomes ingogo's first CMO

Taxi app and mobile payments services provider says the appointment of its first marketing chief will help fuel its growth strategy

Jeff Lim
Jeff Lim

Australian taxi app and mobile payments provider, ingogo, has recruited Nine Entertainment’s former marketing director as its first CMO.

Jeff Lim was previously the marketing director for Mi9, ninemsn, 9jumpin and the Daily Mail Australia for 18 months on contract, and has 15 years’ experience in marketing roles. Previous positions include global head of marketing at The Travel Corporate for the AAT Kings Group, as well as several years as marketing director for the Domain, Drive and MyCareer brands at Fairfax.

He joined ingogo as the first CMO and will be responsible for strategy development, brand positioning, campaign execution, product development and content. In a statement, ingogo’s founder and CEO, Hamish Petrie, said it was important to build the marketing function in order to support and foster the company’s next phase of growth.

“Jeff will be driving a number of key marketing initiatives to further grow our business,” he said. Petrie said ingogo will make additional marketing and product team hires in the next six month.

“We want our marketing efforts to reflect the innovative culture here at ingogo, so we are thrilled to have a leader with Jeff’s experience and expertise on the team,” he added.

Lim said he was looking forward to joining the fast-growing business, noting its shift from startup to disruptive tech business. The company was established first in Sydney in 2001 and has been operating in Melbourne since last year.

“Disruptor brands like ingogo are forcing us to change ‘the way we’ve always done things’ and I’m looking forward to being a part of that by helping ingogo along its growth path.”

The company recently expanded its drive network nationally and will launch taxi services in Brisbane, Perth and Adelaide shortly. Other recent initiatives include the launch of a revamped app, as well as a partnership with expense management solution provider, Concur, for taxi travel expenses.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Maintaining trust in a sceptical world: The power of brand trust

The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.

Dan Ratner

managing director, uberbrand

When growth stalls: How to boost growth in large organisations

The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.

Con Frantzeskos

CEO, Penso

Why we need diversity in marketing

​When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.

Jodie Sangster

CEO, ADMA

We all know that digital marketing in order to promote a brand, products and services is by the use of electronic media. The evolution of...

Helaina Berry

Predictions: 17 digital marketing trends for 2017

Read more

Interesting insight, well explained and the examples are just apt.Thanks for sharing!

FreshMindIdeas

The politics of branding - Brand science - CMO Australia

Read more

When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...

Paulina Cameron

ADMA launches education program to tackle viewability, ad fraud and brand safety

Read more

Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...

gary packer

Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making

Read more

Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...

Tom

3 ways customer data can increase online sales conversion

Read more

Latest Podcast

Getting Intimate with CX Ep 5: Tammy Marshall, founder, The B Hive

How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.

More podcasts

Sign in