Taxi app and mobile payments services provider says the appointment of its first marketing chief will help fuel its growth strategy
Australian taxi app and mobile payments provider, ingogo, has recruited Nine Entertainment’s former marketing director as its first CMO.
Jeff Lim was previously the marketing director for Mi9, ninemsn, 9jumpin and the Daily Mail Australia for 18 months on contract, and has 15 years’ experience in marketing roles. Previous positions include global head of marketing at The Travel Corporate for the AAT Kings Group, as well as several years as marketing director for the Domain, Drive and MyCareer brands at Fairfax.
He joined ingogo as the first CMO and will be responsible for strategy development, brand positioning, campaign execution, product development and content. In a statement, ingogo’s founder and CEO, Hamish Petrie, said it was important to build the marketing function in order to support and foster the company’s next phase of growth.
“Jeff will be driving a number of key marketing initiatives to further grow our business,” he said. Petrie said ingogo will make additional marketing and product team hires in the next six month.
“We want our marketing efforts to reflect the innovative culture here at ingogo, so we are thrilled to have a leader with Jeff’s experience and expertise on the team,” he added.
Lim said he was looking forward to joining the fast-growing business, noting its shift from startup to disruptive tech business. The company was established first in Sydney in 2001 and has been operating in Melbourne since last year.
“Disruptor brands like ingogo are forcing us to change ‘the way we’ve always done things’ and I’m looking forward to being a part of that by helping ingogo along its growth path.”
The company recently expanded its drive network nationally and will launch taxi services in Brisbane, Perth and Adelaide shortly. Other recent initiatives include the launch of a revamped app, as well as a partnership with expense management solution provider, Concur, for taxi travel expenses.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.
The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...
Vanessa Skye Mitchell
DNA-based marketing: The next big thing?
RIP holden
Max Polding
Marketing professor: For Holden, brand nostalgia ain’t what it used to be
Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.
David Andersen
DNA-based marketing: The next big thing?
Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...
Dotz Web Technologies
Predictions: 9 digital marketing trends for 2019
So who then is correct? The Research or The skilled Digital people.
Anene
Report reveals Australia faces digital skills shortage