Nat Thomas joins local social network following senior roles at Gumtree and eBay
Local social media network, Nabo, has brought on Nat Thomas as its inaugural marketing chief.
Thomas makes the move to Nabo following more than 15 years of global online marketing experience for leading digital brands, including senior executive roles at Gumtree and Ebay.
Nabo is a free social media platform created by former CEO of LivingSocial and co-founder of JumpOnIt, Adam Rigby. The platform aims to bring communities together to share tips and recommendations, interact with neighbours and community groups, and provide a local classifieds service.
“Individuals can tap into local knowledge – whether it’s finding a trusted babysitter, tradie or restaurant recommendation – and keep up to date with all the latest news and events in their neighbourhood. There is enormous potential for brand growth,” Thomas said.
As marketing director, Thomas will have a key role in building Nabo’s presence, extending Nabo to every suburb across Australia by the end of 2015, as well as to have 60 councils, 6000 local community groups and local authorities on-board.
“The opportunity to work at Nabo is beyond exciting,” Thomas said. “We have a proven business model, the highest calibre executive and team and the support of strong, dedicated investors. I’m looking forward to working closely with our partners to grow Nabo into a major consumer brand and site used by hundreds of thousands of Australians every day”.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.
The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...
Vanessa Skye Mitchell
DNA-based marketing: The next big thing?
RIP holden
Max Polding
Marketing professor: For Holden, brand nostalgia ain’t what it used to be
Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.
David Andersen
DNA-based marketing: The next big thing?
Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...
Dotz Web Technologies
Predictions: 9 digital marketing trends for 2019
So who then is correct? The Research or The skilled Digital people.
Anene
Report reveals Australia faces digital skills shortage