Anaplan appoints B2B marketing expert as CMO

Planning cloud tech company Anaplan takes on global entrepreneur Grant Halloran

B2B entrepeneur Grant Halloran becomes Anaplan's new CMO
B2B entrepeneur Grant Halloran becomes Anaplan's new CMO

Workforce planning cloud vendor, Anaplan, has appointed Australian B2B software expert, Grant Halloran, as its global CMO.

Halloran made the move to Anaplan from Infor, where he was global vice-president and general manager after Infor’s acquisition in of Orbis in 2012, a SaaS-based marketing software company he co-founded.

“I’m thrilled to join Anaplan,” Halloran said. “Our platform gives us huge scope to bring agility to virtually any enterprise planning process, which makes our market opportunity so large. This problem we fix is global and we are addressing it with a truly international business culture, which makes Anaplan such a dynamic and exciting company.”

In addition to founding Orbis, Halloran spent more than 10 years as the managing director and co-founder of Australian-based companies, Brand Manager and ProductBank. In 2001, he was recognised by eMag as one of 30 young people changing the world through technology innovation.

Anaplan enables users to deploy easy-to-use applications to solve complex planning challenges across their sales, finance, operations and HR functions.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

The great unlearning: How brands can assist with the adoption of voice

Mainstream adoption of voice technology will be all about what consumers are learning not to do.

Ash Mustchin

Director, digital and experiences, Principals

Why getting intimate is key to creating a great customer experience

According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.

Pip Stocks

CEO and founder, BrandHook

'to lesson screen time'LOL someone needs a lesson on how to lessen typos.

Andrew Ward

Golden Circles invests in content play to drive brand purpose

Read more

Hey Nadia, interesting read. We have all read about what your chatbots should offer or have but haven't came across with anything about w...

Ashish K Jain

What not to do when building chatbots and voice-based brand interactions

Read more

There are some many other great solutions compared to the ones you listed here. Our clients left some of those and switched to MARA (getM...

Alexandru Rada

CMO's top 10 martech stories for the week - 9 June

Read more

Charming Shane. You know this is a public forum, right ?

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

I agree customer intimacy is a great way of creating better customer experience. Especially in the Insurance and Financial industry. Her...

Jessicalopez1989

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

Latest Podcast

More podcasts

Sign in