bellabox appoints Stephanie Michel as CMO

Ecommerce director promoted to CMO as part of bellabox’s new growth plans

Beauty subscription service bellabox has appointed Stephanie Michel to CMO and Carmel Morgani to commercial director as part of the company’s move to support the next stage of growth planning.

Michel was bellabox’s e-commerce director in Singapore and her promotion will now take her to the Melbourne headquarters. Ex-News Corp director Morganti was appointed commercial director to overseas strategic brand partnership and product service. According to Bellabox, the newly created roles will help drive member acquisition, secure strategic brand partnerships and build a solid product-sourcing pipeline.

As CMO, Stephanie Michel will lead the marketing team across Australia and Singapore, positioning the bellabox brand as a beauty authority for members and brand partners. She will also oversee the business’ online performance strategy and ensure customers’ online and offline experience is best across markets.

Carmel Morganti will be charged with leading the brand partnerships team to build and grow relationships with iconic cosmetic suppliers, manufacturers and innovative beauty brands.

According to bellabox CEO and co-founder, Sarah Hamilton, the appointments were pivotal to ensure momentum was maintained as the business transitioned from an early stage to a late stage start-up.

“bellabox’s two recent appointments mark a very exciting time for the business as we ramp up our growth efforts both in Australia and Singapore,” she said. “While we continue to have strong organic growth, we believe there is still a massive opportunity to focus on building customer acquisition and working with brands that have not yet partnered with bellabox to get their products into the hands of potential customers.”

bellabox works with more than 900 desirable and on-trend beauty brands including BurtsBees, Kevin Murphy and Aveda to create over 40,000 customised boxes for its members every month across Asia-Pacific. Having already grown 45 per cent from FY14, the company is aiming to hit the 70,000 member milestone within 12 months and cement its position as the number one subscription service in the market.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

This Blog is Very interesting to read and thank you for sharing the valuable information about Machine Learning. The information you prov...

johny blaze

What machine learning has done for the Virgin Velocity program

Read more

Latest Podcast

More podcasts

Sign in