bellabox appoints Stephanie Michel as CMO

Ecommerce director promoted to CMO as part of bellabox’s new growth plans

Beauty subscription service bellabox has appointed Stephanie Michel to CMO and Carmel Morgani to commercial director as part of the company’s move to support the next stage of growth planning.

Michel was bellabox’s e-commerce director in Singapore and her promotion will now take her to the Melbourne headquarters. Ex-News Corp director Morganti was appointed commercial director to overseas strategic brand partnership and product service. According to Bellabox, the newly created roles will help drive member acquisition, secure strategic brand partnerships and build a solid product-sourcing pipeline.

As CMO, Stephanie Michel will lead the marketing team across Australia and Singapore, positioning the bellabox brand as a beauty authority for members and brand partners. She will also oversee the business’ online performance strategy and ensure customers’ online and offline experience is best across markets.

Carmel Morganti will be charged with leading the brand partnerships team to build and grow relationships with iconic cosmetic suppliers, manufacturers and innovative beauty brands.

According to bellabox CEO and co-founder, Sarah Hamilton, the appointments were pivotal to ensure momentum was maintained as the business transitioned from an early stage to a late stage start-up.

“bellabox’s two recent appointments mark a very exciting time for the business as we ramp up our growth efforts both in Australia and Singapore,” she said. “While we continue to have strong organic growth, we believe there is still a massive opportunity to focus on building customer acquisition and working with brands that have not yet partnered with bellabox to get their products into the hands of potential customers.”

bellabox works with more than 900 desirable and on-trend beauty brands including BurtsBees, Kevin Murphy and Aveda to create over 40,000 customised boxes for its members every month across Asia-Pacific. Having already grown 45 per cent from FY14, the company is aiming to hit the 70,000 member milestone within 12 months and cement its position as the number one subscription service in the market.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

3 ways to leverage the talents of your team to avoid disruption

​According to the World Economic Forum in its most recent The Future of Jobs report, the most important skills for the future are not technical, task-oriented skills, but higher-order skills such as creativity, social influence, active learning, and analytical thinking.

Gihan Perera

Futurist, leadership consultant

CMOs, it’s time to stop squandering customer attention

Businesses continue to highly value the attention they buy through paid media, yet at the same time, many continue to disregard and under-value opportunities to connect with customers using their owned media.

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...

Heather

It’s time for marketers to rethink their approach to ‘loyalty’

Read more

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in