Yahoo reportedly close to purchasing Foursquare

The buy could be part of Marissa Mayer's effort to focus on mobile users​

In an effort to boost its mobile offerings, Yahoo is reportedly finishing up a deal to buy Foursquare.

Foursquare's search app can be used to as a local city guide to find shops, restaurants and other points of interest. The startup also created the social networking app Swarm, which allows people to check-in at locations and see if friends are nearby.

The deal, which would be worth around US$900 million, has been agreed to and the companies are now working through details, according to sources cited by TechCrunch. However, other sources said they had no knowledge of the deal.

Neither Yahoo nor Foursquare immediately replied to requests for comments.

If the rumors of the deal are true, the acquisition could be a part of Yahoo's plan to stake its future on mobile users. At the company's first mobile developers conference in February, CEO Marissa Mayer said mobile development is a priority and mentioned that more than half of Yahoo's revenue comes from mobile users. Mayer also said that 575 million of Yahoo's 1 billion users interact with the company's products on mobile devices.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

What the modern gig economy is doing to customer experience

Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.

Dr Chris Baumann

Associate professor, Macquarie University

The new data hierarchy

We are all digital lab rats spewing treasure troves of personal data wherever we go.

Gerry Murray

Research director, marketing and sales technology services, IDC

When marketing a business, we can learn a lot from neuroscience

In 2015, a study at MIT suggested an algorithm could predict someone’s behaviour faster and more reliably than humans can.

Michael Jenkins

Founder and director, Shout agency

Because you are missing the point of the term "disruption"

Sean

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...

Quasi Carbon

Unilever CMO threatens Facebook, Google with digital advertising boycott

Read more

How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M

Alex Atmavan

Rethinking gamification in marketing

Read more

True Local - one of the least credible review sites on the entire internet.

MyNameIsStomp

Former Virgin Mobile CMO and CEO joins oOh! as first customer chief

Read more

Data-driven marketing solutions are the way forward to inspire customer engagement. Data should be given a long leash when it comes ident...

Claudia

C-suite perspectives: How Ray White's executive perceive marketing's role today

Read more

Latest Podcast

More podcasts

Sign in