Yahoo reportedly close to purchasing Foursquare

The buy could be part of Marissa Mayer's effort to focus on mobile users​

In an effort to boost its mobile offerings, Yahoo is reportedly finishing up a deal to buy Foursquare.

Foursquare's search app can be used to as a local city guide to find shops, restaurants and other points of interest. The startup also created the social networking app Swarm, which allows people to check-in at locations and see if friends are nearby.

The deal, which would be worth around US$900 million, has been agreed to and the companies are now working through details, according to sources cited by TechCrunch. However, other sources said they had no knowledge of the deal.

Neither Yahoo nor Foursquare immediately replied to requests for comments.

If the rumors of the deal are true, the acquisition could be a part of Yahoo's plan to stake its future on mobile users. At the company's first mobile developers conference in February, CEO Marissa Mayer said mobile development is a priority and mentioned that more than half of Yahoo's revenue comes from mobile users. Mayer also said that 575 million of Yahoo's 1 billion users interact with the company's products on mobile devices.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

Latest Podcast

More podcasts

Sign in