Yahoo reportedly close to purchasing Foursquare

The buy could be part of Marissa Mayer's effort to focus on mobile users​

In an effort to boost its mobile offerings, Yahoo is reportedly finishing up a deal to buy Foursquare.

Foursquare's search app can be used to as a local city guide to find shops, restaurants and other points of interest. The startup also created the social networking app Swarm, which allows people to check-in at locations and see if friends are nearby.

The deal, which would be worth around US$900 million, has been agreed to and the companies are now working through details, according to sources cited by TechCrunch. However, other sources said they had no knowledge of the deal.

Neither Yahoo nor Foursquare immediately replied to requests for comments.

If the rumors of the deal are true, the acquisition could be a part of Yahoo's plan to stake its future on mobile users. At the company's first mobile developers conference in February, CEO Marissa Mayer said mobile development is a priority and mentioned that more than half of Yahoo's revenue comes from mobile users. Mayer also said that 575 million of Yahoo's 1 billion users interact with the company's products on mobile devices.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

What does it take to be an innovation leader?

To thrive in an increasingly complex and unpredictable new world, organisations will need to innovate, and leaders will require the necessary skills to do so. Here,

Evette Cordy

Co-founder, Agents of Spring

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

it is very informative and quality of the Furniture NZ i liked it and share on my wall

EveGreen

How Fantastic Furniture is making omni-channel retailing a reality

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

Read more

talking about the 4 p's:https://www.tripleclicks.co...

kigoma divin

The purpose of purpose - Brand science - CMO Australia

Read more

Interesting blog, good information is provided regarding Design Thinking For Business Strategy. Was very useful, thanks for sharing the b...

Tanya Sharma

Is design thinking the answer for the next generation of marketing?

Read more

Latest Podcast

More podcasts

Sign in