Recruitment firm says double-digit growth across the region has prompted the new appointment
HR and recruitment firm, Randstad, has appointed its first chief marketing officer for Asia-Pacific.
Ximo Soler has been with the organisation since 2000, initially in Spain before coming to Australia in 2012 to lead its A/NZ brand development, product management, marketing and communications strategy. He is also on the company’s senior leadership team.
In a statement, Randstad managing director for Asia-Pacific, Deb Loveridge, said the organisation had been experiencing double-digit growth in the region after less than four years of operation in Asia-Pacific.
The CMO Asia-Pacific role is part of a strategic decision by Randstad Holdings and its group CMO, Frans Cornelis, to have a CMO appointed in various regions around the world, a list that also includes North America, France and the Netherlands.
“This is a wonderful opportunity for Ximo and our businesses in the region to benefit from his wealth of knowledge and expertise, particularly in digital and automated marketing,”Loveridge said. “Ximo has a passion for maximising the use of data and analytics to develop the right strategy through ongoing measurement, which will assist us in the continued acceleration and growth of the company in the Asia-Pacific region.”
Soler’s achievements in A/NZ over the past three years include an exclusive partnership with Qantas business loyalty program, Acquire, formalising its internal communications strategy, automating marketing strategies, securing sponsorship of the World Business Forum in Sydney for the past two years as well as F1 Williams Martini Racing Team, and optimising the group’s investment in the Randstad Award global employer branding research project.
Soler said he was excited by the opportunity to drive the marketing strategy for Randstad across the region.
“While we have been in the Asia-Pacific region for a bit less than four years, our 27 years in Australia and New Zealand and 55 years of global experience benefit both candidates and employers, and in my new role I aim to make sure our customers are aware of all the potential available to them by partnering with Randstad,” he said.
Soler will also join Randstad's newly established CMO council, which is aimed at discussing and aligning on group marketing and communications priorities, as well as setting up joint projects and ensuring involvement of all market perspectives.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.
The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.
Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...
Ed Fry
Why sales and marketing alignment is more important than ever
Thank you for the good and very helpful information. It is very interesting. I love all the things you share and see your beautiful creat...
รัตนาวดี ภูมิวรรณ
Former eHarmony marketing chief joins telco startup
Colin Kaepernick, not Mike Kapernick.
thisisw
Zenith's innovation leader: Mid-digital age not benefitting media, brands or consumers
AGA KHAN HOSPITAL is in need of kidney donors for the sum of 2 crore, Contact us today if you want to sell your kidney for money, and thi...
Sebastian Friedrich
Mindshare gets behind blockchain advertising alliance
WelcomeThe world 's coolest Mercedes companyI am a personal addict on this carBut poverty does not allow me to watch on YouTube for us po...
amer hassan
ASX-listed GrowthOps appoints inaugural CMO