Randstad appoints first Asia-Pacific CMO

Recruitment firm says double-digit growth across the region has prompted the new appointment

Ximo Soler
Ximo Soler

HR and recruitment firm, Randstad, has appointed its first chief marketing officer for Asia-Pacific.

Ximo Soler has been with the organisation since 2000, initially in Spain before coming to Australia in 2012 to lead its A/NZ brand development, product management, marketing and communications strategy. He is also on the company’s senior leadership team.

In a statement, Randstad managing director for Asia-Pacific, Deb Loveridge, said the organisation had been experiencing double-digit growth in the region after less than four years of operation in Asia-Pacific.

The CMO Asia-Pacific role is part of a strategic decision by Randstad Holdings and its group CMO, Frans Cornelis, to have a CMO appointed in various regions around the world, a list that also includes North America, France and the Netherlands.

“This is a wonderful opportunity for Ximo and our businesses in the region to benefit from his wealth of knowledge and expertise, particularly in digital and automated marketing,”Loveridge said. “Ximo has a passion for maximising the use of data and analytics to develop the right strategy through ongoing measurement, which will assist us in the continued acceleration and growth of the company in the Asia-Pacific region.”

Soler’s achievements in A/NZ over the past three years include an exclusive partnership with Qantas business loyalty program, Acquire, formalising its internal communications strategy, automating marketing strategies, securing sponsorship of the World Business Forum in Sydney for the past two years as well as F1 Williams Martini Racing Team, and optimising the group’s investment in the Randstad Award global employer branding research project.

Soler said he was excited by the opportunity to drive the marketing strategy for Randstad across the region.

“While we have been in the Asia-Pacific region for a bit less than four years, our 27 years in Australia and New Zealand and 55 years of global experience benefit both candidates and employers, and in my new role I aim to make sure our customers are aware of all the potential available to them by partnering with Randstad,” he said.

Soler will also join Randstad's newly established CMO council, which is aimed at discussing and aligning on group marketing and communications priorities, as well as setting up joint projects and ensuring involvement of all market perspectives.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

Read more

RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

Latest Podcast

More podcasts

Sign in