The humble shopping list gets the flick with Woolworths’ new smart watch app

Woolworths first to market with new app designed to provide a faster, more convenient shopping experience

Supermarket giant, Woolworths, is set to be one of the first apps available for Apple’s new smartwatch when it launches in Australia on 24 April.

The ‘Woolies Shop Glance’ shows customers key convenient data points like their nearest store, including opening hours and location, walking and driving distance. The app also has a shopping list capability, which can be sorted according to aisle order so the customer can navigate the store more efficiently. Items can be checked off as soon as they’re found so nothing can be forgotten.

“What that means from a customer perspective is that when they are in-store trying to find their groceries quickly, and get in and out of the store, they’ve got their hands free because they don’t have to be holding a phone,” Woolworths digital marketing manager, Katrina Colpo, said. “The key is that you have access to both the store location quickly if you need to do a top up shop, as well as your shopping list from your wrist.”

According to Colpo, this will benefit customers by making their shopping experience a lot quicker and easier.

“We’re always looking at improving the service to our customers and I think this is another example of engaging with our customers, making the service and shopping experience as simple and as valuable for them as possible,” she told CMO.

From a customer perspective, Colpo is confident the new smartwatch technology will become a consumer necessity, which is one of the reasons why Woolworths decided to invest in this space.

“When it comes to the wearables market, Australians are early adopters of new technology and we’ve recognised that,” she said. “I certainly see its longevity. From our perspective, we have developed this app right now, but we have a roadmap of things where we can add benefits to our customers to benefit their shopping experience. We are investing in this space and we’ll keep investing and providing new things to our customers.”

How wearable computing could change marketing Read more: Wearable devices help marketers 'join the dots'

Barrie said the new wearable will take traditional mobile interaction to a whole other level, and the company is already receiving enquiries for further app development from the health tech space as well as the financial services industries.

“There’s massive interest because it is all about that higher availability of information, what we need right now, as painless as possible,” he said. “We think the mobile phone is not painless but it actually can be. You have to take it out of your pocket, unlock it and open. You actually have a five- or six-step process. If you’re looking for something really fast, just a small snippet of everyday information, personally, I think there's a compelling argument for a watch.”

“There have been so many things in the past 10 years that have been released that upon release we felt were gimmicky, but it turns out they’re not,” he added. “I think the only true measure of success of it is how people use it - and that is what we’re really excited to see.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Maintaining trust in a sceptical world: The power of brand trust

The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.

Dan Ratner

managing director, uberbrand

When growth stalls: How to boost growth in large organisations

The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.

Con Frantzeskos

CEO, Penso

Why we need diversity in marketing

​When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.

Jodie Sangster

CEO, ADMA

We all know that digital marketing in order to promote a brand, products and services is by the use of electronic media. The evolution of...

Helaina Berry

Predictions: 17 digital marketing trends for 2017

Read more

Interesting insight, well explained and the examples are just apt.Thanks for sharing!

FreshMindIdeas

The politics of branding - Brand science - CMO Australia

Read more

When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...

Paulina Cameron

ADMA launches education program to tackle viewability, ad fraud and brand safety

Read more

Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...

gary packer

Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making

Read more

Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...

Tom

3 ways customer data can increase online sales conversion

Read more

Latest Podcast

Getting Intimate with CX Ep 5: Tammy Marshall, founder, The B Hive

How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.

More podcasts

Sign in