Stackla and Hootsuite partner to launch new social media integration

New paired system set to push digital marketing to the next level

Twitter Bird Cartoon

Illustration using Twitter words and phrases to form bird with caption balloon. Follow Me at Twitter.

abstract, balloon, bird, blank, caption, cartoon, composite, cute, empty, follow, fonts, illustration, logo, outline, shape, speech, text, tweet, twitter, word, words, dreamstime

dreamstime_11069962
Twitter Bird Cartoon Illustration using Twitter words and phrases to form bird with caption balloon. Follow Me at Twitter. abstract, balloon, bird, blank, caption, cartoon, composite, cute, empty, follow, fonts, illustration, logo, outline, shape, speech, text, tweet, twitter, word, words, dreamstime dreamstime_11069962

Social content aggregator, Stackla, has struck a partnership with Hootsuite to enable users to harness its content marketing tools within the social relationship platform’s dashboard.

Through the use of a new plugin, Hootsuite users can re-publish and repurpose tweets on any platform of their choosing, as though they were using Stackla’s social content system. The integration also allows users to push content from Twitter into Stackla for further review.

Hootsuite will still maintain full control over the display of their social content from the Hootsuite dashboard with built-in moderation controls.

“User-generated content has become massive within brand marketing, driving a fundamental shift in in the way marketers need to think not only about their social media marketing, but all their marketing containing consumer stories/endorsements,” Stackla co-founder and CEO, Damien Mahoney, said.

According to Mahoney, while there are plenty of social media tools in the market, there are few like the Stackla and Hootsuite model that can communicate and share data with each other.

“This partnership reflects that marketers have adopted a broad array of digital tools and they are increasingly looking for these technologies to talk to each other," he added. "This allows customers to manage their social media presence via Hootsuite while curating and displaying the best user generated content via their online properties using Stackla, all through a single solution."

Prior to this partnership, social media professionals would have to use both platforms in tandem in order to monitor and harness tweets in social media focused marketing campaigns.

Clients already using the paired system include the City of Sydney, which used the system during last year’s New Year’s Eve ceremony to find, filter and display Tweets on the Sydney Harbour Bridge in real time.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...

Salvador Lopez

Gartner highlights four content marketing platform players as leaders

Read more

Blog Posts

​Why we need to look at the whole brand puzzle, not just play with the pieces

Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Sign in